Business Development Officer - Ancillary Services
Top Benefits
About the role
Reporting to the Director of Ancillary Services, the Business Development Officer (BDO) plays a key role in advancing the strategic growth and financial sustainability of the University of Prince Edward Island’s Ancillary Services. This department includes Residence Life, Hotel Operations, Event and Conference Services, Foodservices, and the Campus Bookstore.
The BDO is responsible for identifying and developing new revenue opportunities, enhancing customer and client engagement, and cultivating partnerships that contribute to a high-quality student and guest experience. The successful candidate will work closely with service unit leaders to drive innovation, improve service utilization, and promote operational excellence aligned with UPEI’s mission and values.
This dynamic role involves frequent interaction with internal and external stakeholders, including regular off-campus travel for client meetings, business development, and partner engagement, therefore a valid driver’s license is required. The successful candidate will deliver frequent public and private presentations on and off campus and will be required to work evenings and weekends to support events or peak operational periods.
What we offer:
- Flexible work arrangements
- 23 days of vacation per year
- Comprehensive Health and Dental
- Post Retirement Benefits
- Tuition Waivers
- Health and Wellness on Campus available to staff
- Professional Development Opportunities
RESPONSIBILITIES:
- Identify, evaluate, and pursue new revenue-generating opportunities across Ancillary Services
- Develop and implement growth strategies and business plans for service units, informed by market research, benchmarking, and feasibility studies
- Collaborate with unit managers to align business goals with operations and use service data and client feedback to enhance offerings
- Grow new and existing revenue streams across ancillary units, including opportunities for cross-promotion and bundled service offerings
- Promote and drive bookings for campus accommodations, catering, and event services, including summer programs, external rentals and university residences during academic breaks, with a focus on increasing utilization during off-peak periods
- Lead outreach, sales, and marketing efforts to increase awareness and utilization of ancillary services
- Cultivate and manage strategic partnerships with community, business, and industry stakeholders
- Monitor financial performance, track key metrics, and prepare reports, proposals, and presentations to support strategic planning
- Perform administrative duties and support special projects as required
QUALIFICATIONS:
- Bachelor’s degree in Business Administration, Hospitality, Marketing, or a related field; a Master’s degree is considered an asset
- Minimum of five years’ experience in business development, preferably within hospitality, lodging, conference and event services; post-secondary experience is considered an asset
- Experience in multi-unit or cross-functional environments is preferred
- Demonstrated skills in project management, financial planning, and data analysis
- Excellent communication and stakeholder engagement abilities
- Proven ability to collaborate effectively with students, staff, faculty, and external partners
- Proficiency with CRM systems, marketing platforms, and Microsoft Office Suite
PLEASE NOTE: Due to the nature of the position, irregular working hours should be expected, along with some restrictions on vacation periods, outside employment and other extracurricular activities.
About University of Prince Edward Island
Established in 1969, the University of Prince Edward Island (UPEI) is a comprehensive public liberal arts university in Charlottetown, Prince Edward Island, Canada, with roots in its founding institutions, Prince of Wales College (est. 1834) Saint Dunstan's University (est. 1855).
The only university in the province, UPEI offers a wide range of programs and degrees within the faculties of Arts; Business; Education; Graduate Studies; Indigenous Knowledge, Education, Research, and Applied Studies; Nursing; Science; Sustainable Design Engineering; and Veterinary Medicine. Home to Canada Research Chairs, a UNESCO Chair in Island Studies and Sustainability, endowed and sponsored research chairs, and 3M National Teaching Fellows, UPEI comprises a community of talented and dedicated faculty and staff who provide exceptional learning experiences to Canadian and international students under their tutelage.
In addition to its main campus in Charlottetown, UPEI has established the Canadian Centre for Climate Change and Adaptation in St. Peter's Bay, PEI. The University also has an international campus in Cairo, Egypt, offering degrees in business administration, mathematical and computational sciences, and sustainable design engineering. It also has postsecondary exchange programs with universities in numerous countries. As well, post-secondary students in Asia, Africa, and Europe can earn certain UPEI degrees, based on the University's curriculum and rigorous educational standards, while living in their home countries.
With millions of dollars in scholarships, international exchange and experiential learning opportunities, expanding professional and graduate programs, and outstanding student-faculty interaction, UPEI offers students an educational experience designed to help them reach their potential as future leaders.
The interim President and Vice-Chancellor is Dr. Greg Keefe. The Chancellor is the Honourable Catherine Callbeck.
Business Development Officer - Ancillary Services
Top Benefits
About the role
Reporting to the Director of Ancillary Services, the Business Development Officer (BDO) plays a key role in advancing the strategic growth and financial sustainability of the University of Prince Edward Island’s Ancillary Services. This department includes Residence Life, Hotel Operations, Event and Conference Services, Foodservices, and the Campus Bookstore.
The BDO is responsible for identifying and developing new revenue opportunities, enhancing customer and client engagement, and cultivating partnerships that contribute to a high-quality student and guest experience. The successful candidate will work closely with service unit leaders to drive innovation, improve service utilization, and promote operational excellence aligned with UPEI’s mission and values.
This dynamic role involves frequent interaction with internal and external stakeholders, including regular off-campus travel for client meetings, business development, and partner engagement, therefore a valid driver’s license is required. The successful candidate will deliver frequent public and private presentations on and off campus and will be required to work evenings and weekends to support events or peak operational periods.
What we offer:
- Flexible work arrangements
- 23 days of vacation per year
- Comprehensive Health and Dental
- Post Retirement Benefits
- Tuition Waivers
- Health and Wellness on Campus available to staff
- Professional Development Opportunities
RESPONSIBILITIES:
- Identify, evaluate, and pursue new revenue-generating opportunities across Ancillary Services
- Develop and implement growth strategies and business plans for service units, informed by market research, benchmarking, and feasibility studies
- Collaborate with unit managers to align business goals with operations and use service data and client feedback to enhance offerings
- Grow new and existing revenue streams across ancillary units, including opportunities for cross-promotion and bundled service offerings
- Promote and drive bookings for campus accommodations, catering, and event services, including summer programs, external rentals and university residences during academic breaks, with a focus on increasing utilization during off-peak periods
- Lead outreach, sales, and marketing efforts to increase awareness and utilization of ancillary services
- Cultivate and manage strategic partnerships with community, business, and industry stakeholders
- Monitor financial performance, track key metrics, and prepare reports, proposals, and presentations to support strategic planning
- Perform administrative duties and support special projects as required
QUALIFICATIONS:
- Bachelor’s degree in Business Administration, Hospitality, Marketing, or a related field; a Master’s degree is considered an asset
- Minimum of five years’ experience in business development, preferably within hospitality, lodging, conference and event services; post-secondary experience is considered an asset
- Experience in multi-unit or cross-functional environments is preferred
- Demonstrated skills in project management, financial planning, and data analysis
- Excellent communication and stakeholder engagement abilities
- Proven ability to collaborate effectively with students, staff, faculty, and external partners
- Proficiency with CRM systems, marketing platforms, and Microsoft Office Suite
PLEASE NOTE: Due to the nature of the position, irregular working hours should be expected, along with some restrictions on vacation periods, outside employment and other extracurricular activities.
About University of Prince Edward Island
Established in 1969, the University of Prince Edward Island (UPEI) is a comprehensive public liberal arts university in Charlottetown, Prince Edward Island, Canada, with roots in its founding institutions, Prince of Wales College (est. 1834) Saint Dunstan's University (est. 1855).
The only university in the province, UPEI offers a wide range of programs and degrees within the faculties of Arts; Business; Education; Graduate Studies; Indigenous Knowledge, Education, Research, and Applied Studies; Nursing; Science; Sustainable Design Engineering; and Veterinary Medicine. Home to Canada Research Chairs, a UNESCO Chair in Island Studies and Sustainability, endowed and sponsored research chairs, and 3M National Teaching Fellows, UPEI comprises a community of talented and dedicated faculty and staff who provide exceptional learning experiences to Canadian and international students under their tutelage.
In addition to its main campus in Charlottetown, UPEI has established the Canadian Centre for Climate Change and Adaptation in St. Peter's Bay, PEI. The University also has an international campus in Cairo, Egypt, offering degrees in business administration, mathematical and computational sciences, and sustainable design engineering. It also has postsecondary exchange programs with universities in numerous countries. As well, post-secondary students in Asia, Africa, and Europe can earn certain UPEI degrees, based on the University's curriculum and rigorous educational standards, while living in their home countries.
With millions of dollars in scholarships, international exchange and experiential learning opportunities, expanding professional and graduate programs, and outstanding student-faculty interaction, UPEI offers students an educational experience designed to help them reach their potential as future leaders.
The interim President and Vice-Chancellor is Dr. Greg Keefe. The Chancellor is the Honourable Catherine Callbeck.