Top Benefits
About the role
Company overview
We believe in local, community, and people - where we spend most of our lives, money, and time. Yet even the biggest apps barely touch local: Uber cover only ~1% of all rides, Airbnb just ~5% of all stays, and Amazon and Shopify together only ~7% of U.S. retail.
That’s why we’re building the leading platform to connect local communities. We’ve already done it in Korea, where every household spends 15+ minutes a day on Karrot across marketplace, community, neighborhood maps, gigs, and short-form content - becoming a highly profitable unicorn.
Now we’re bringing the same playbook to North America - starting with secondhand.
Position overview
We’re looking for a hands-on builder who can design and scale a high-cadence content and social engine that ladders directly into company growth and strengthens our brand. You’ll be in the weeds creating briefs, testing narratives, and driving rapid iteration cycles - ensuring our content system not only fuels measurable outcomes but also builds brand consistency and resonance in every market.
At the same time, you’ll help shape Karrot’s marketing strategy so it’s seen by millions of people across the US and Canada every month. You’ll own our organic, social, and paid content strategy and help shape how a $25M budget is deployed across channels, creative, and experiments to win the market.
Key responsibilities
Channel Ownership
- Own the performance and growth strategy for your channels (mix of Meta/TikTok/Google TBD).
- Manage the full funnel: from creative development and campaign setup to optimization, reporting, and learning.
- Act as the primary liaison with platform reps, ensuring we stay on top of betas, best practices, and partnership opportunities.
Ad Operations & Optimization
- Lead campaign operations - structure, targeting, pacing, and budget allocation - with precision and performance discipline.
- Continuously refine bidding, creative, and audience strategies to maximize ROI.
- Implement robust measurement frameworks, ensuring clean data, attribution accuracy, and actionable insights.
Creative Direction
- Partner closely with the internal and external creative teams to drive concepting, briefing, and production for high-performing ads.
- Identify and scale winning creative angles, hooks, and narratives unique to your channel’s audience and behavior patterns.
Experimentation & Insights
- Run constant test–learn–iterate loops - across offers, formats, audiences, and creative approaches.
- Document learnings into clear playbooks that can be replicated and scaled across other channels.
- Contribute to overall marketing strategy by providing actionable insights on consumer behavior and platform trends.
What will help you succeed
- You think from first principles, move fast, iterate even faster, enjoy being immersed in the problem until it’s solved and love to win.
- 2–3 years’ experience in growth or performance marketing, ideally managing one or more of: Meta, TikTok, or Google at significant scale.
- Full-funnel operator mindset
- you understand both the art (creative, storytelling) and science (data, measurement) of driving growth.
- Entrepreneurial ownership
- you’ve built, tested, and optimized something from scratch and are comfortable being accountable for results.
- Performance-first creativity
- you love building ads that convert and can dissect why they do.
- Strong quantitative rigor
- comfortable with basic math ( ie. (12 x 5) + 20 - 8 = ? ), dashboards, analytics, cohort analysis, and attribution modeling (SQL a plus).
- Collaborative communicator
- able to work cross-functionally with creative, data, and strategy teams while driving clarity and pace.
How we work
- In-office role in Toronto (Spadina & Adelaide) with significant responsibility and autonomy.
- Flat org where anyone can ideate and contribute across the full stack of Karrot products.
- We operate as one team out to win by creating the best local platform for communities and the people around us.
- Driven by curiosity and continuous learning - we ask questions, challenge assumptions, and grow together.
- While we play hard and ensure we are well rested, we work harder because we are mission-driven and fully immersed.
Perks and benefits
- Team lunch, coffee, and tea provided - to fuel focus, connection, and momentum
- Business trip to Korea after 1 year - learn from our flagship market and build global relationships
- Pet-friendly office
About Karrot
Welcome to Karrot - your community super app from Korea! Our mission is to ignite local connections, and we've designed a fantastic range of services just for that! From buying and selling goods, community groups, job listings, real estate and auto listings to payment solutions, we've got it all! But that's not the most exciting part. We have a buzzing community of over 30 million users, more than 20 million MAUs, and an average of over 20 minutes of daily screen time. We're thrilled to say that our mission to enrich local connections is alive and thriving, especially in our dynamic secondhand marketplace!
With operations spanning Korea, Japan, the US, Canada, and the UK, our incredible team of over 300 employees is lighting up communities across the world. And guess what? We've recently raised a whopping $162 million in our Series D funding round, boosting our valuation to an impressive $2.7 billion! This fantastic achievement catapults us onto the ever-growing list of unicorns, with a staggering total of $205 million raised. Leading the charge in this funding round was DST Global, backed by Aspex Management and our stellar existing investors such as Goodwater Capital, Altos Ventures, and SoftBank.
The Karrot journey is truly exciting and we're just getting started!
Top Benefits
About the role
Company overview
We believe in local, community, and people - where we spend most of our lives, money, and time. Yet even the biggest apps barely touch local: Uber cover only ~1% of all rides, Airbnb just ~5% of all stays, and Amazon and Shopify together only ~7% of U.S. retail.
That’s why we’re building the leading platform to connect local communities. We’ve already done it in Korea, where every household spends 15+ minutes a day on Karrot across marketplace, community, neighborhood maps, gigs, and short-form content - becoming a highly profitable unicorn.
Now we’re bringing the same playbook to North America - starting with secondhand.
Position overview
We’re looking for a hands-on builder who can design and scale a high-cadence content and social engine that ladders directly into company growth and strengthens our brand. You’ll be in the weeds creating briefs, testing narratives, and driving rapid iteration cycles - ensuring our content system not only fuels measurable outcomes but also builds brand consistency and resonance in every market.
At the same time, you’ll help shape Karrot’s marketing strategy so it’s seen by millions of people across the US and Canada every month. You’ll own our organic, social, and paid content strategy and help shape how a $25M budget is deployed across channels, creative, and experiments to win the market.
Key responsibilities
Channel Ownership
- Own the performance and growth strategy for your channels (mix of Meta/TikTok/Google TBD).
- Manage the full funnel: from creative development and campaign setup to optimization, reporting, and learning.
- Act as the primary liaison with platform reps, ensuring we stay on top of betas, best practices, and partnership opportunities.
Ad Operations & Optimization
- Lead campaign operations - structure, targeting, pacing, and budget allocation - with precision and performance discipline.
- Continuously refine bidding, creative, and audience strategies to maximize ROI.
- Implement robust measurement frameworks, ensuring clean data, attribution accuracy, and actionable insights.
Creative Direction
- Partner closely with the internal and external creative teams to drive concepting, briefing, and production for high-performing ads.
- Identify and scale winning creative angles, hooks, and narratives unique to your channel’s audience and behavior patterns.
Experimentation & Insights
- Run constant test–learn–iterate loops - across offers, formats, audiences, and creative approaches.
- Document learnings into clear playbooks that can be replicated and scaled across other channels.
- Contribute to overall marketing strategy by providing actionable insights on consumer behavior and platform trends.
What will help you succeed
- You think from first principles, move fast, iterate even faster, enjoy being immersed in the problem until it’s solved and love to win.
- 2–3 years’ experience in growth or performance marketing, ideally managing one or more of: Meta, TikTok, or Google at significant scale.
- Full-funnel operator mindset
- you understand both the art (creative, storytelling) and science (data, measurement) of driving growth.
- Entrepreneurial ownership
- you’ve built, tested, and optimized something from scratch and are comfortable being accountable for results.
- Performance-first creativity
- you love building ads that convert and can dissect why they do.
- Strong quantitative rigor
- comfortable with basic math ( ie. (12 x 5) + 20 - 8 = ? ), dashboards, analytics, cohort analysis, and attribution modeling (SQL a plus).
- Collaborative communicator
- able to work cross-functionally with creative, data, and strategy teams while driving clarity and pace.
How we work
- In-office role in Toronto (Spadina & Adelaide) with significant responsibility and autonomy.
- Flat org where anyone can ideate and contribute across the full stack of Karrot products.
- We operate as one team out to win by creating the best local platform for communities and the people around us.
- Driven by curiosity and continuous learning - we ask questions, challenge assumptions, and grow together.
- While we play hard and ensure we are well rested, we work harder because we are mission-driven and fully immersed.
Perks and benefits
- Team lunch, coffee, and tea provided - to fuel focus, connection, and momentum
- Business trip to Korea after 1 year - learn from our flagship market and build global relationships
- Pet-friendly office
About Karrot
Welcome to Karrot - your community super app from Korea! Our mission is to ignite local connections, and we've designed a fantastic range of services just for that! From buying and selling goods, community groups, job listings, real estate and auto listings to payment solutions, we've got it all! But that's not the most exciting part. We have a buzzing community of over 30 million users, more than 20 million MAUs, and an average of over 20 minutes of daily screen time. We're thrilled to say that our mission to enrich local connections is alive and thriving, especially in our dynamic secondhand marketplace!
With operations spanning Korea, Japan, the US, Canada, and the UK, our incredible team of over 300 employees is lighting up communities across the world. And guess what? We've recently raised a whopping $162 million in our Series D funding round, boosting our valuation to an impressive $2.7 billion! This fantastic achievement catapults us onto the ever-growing list of unicorns, with a staggering total of $205 million raised. Leading the charge in this funding round was DST Global, backed by Aspex Management and our stellar existing investors such as Goodwater Capital, Altos Ventures, and SoftBank.
The Karrot journey is truly exciting and we're just getting started!