About the role
Job Summary
We are seeking a versatile and creative Digital Marketing Specialist to join our team in a generalist capacity. This role is ideal for someone who thrives on variety, can wear multiple hats, and has hands-on experience in blog writing, graphic design, email marketing, and SEO. You will play a critical role in executing and optimizing our digital marketing initiatives to drive brand awareness, engagement, and lead generation.
Key Responsibilities
- Content Creation
- Write, edit, and publish engaging blog posts and website content aligned with our brand voice and SEO strategy.
- Collaborate with internal teams or subject matter experts to create compelling content.
- Graphic Design
- Design on-brand graphics for social media, blog posts, email campaigns, and digital ads.
- Create and maintain visual assets for use across various platforms (e.g., infographics, banners, thumbnails).
- Email Marketing
- Plan, build, and execute email marketing campaigns (newsletters, promos, nurture series).
- Segment audiences, A/B test campaigns, and analyze performance to optimize results.
- Search Engine Optimization (SEO)
- Conduct keyword research, optimize website and blog content, and implement on-page SEO best practices.
- Monitor site performance and recommend improvements based on SEO tools and analytics.
- Marketing Support
-
Assist with social media scheduling, digital advertising, and campaign reporting.
-
Support cross-functional marketing initiatives as needed.
-
Requirements
- 2–4 years of experience in digital marketing with a generalist skill set.
- Strong writing and editing skills with an eye for detail and storytelling.
- Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator).
- Experience with email platforms (e.g., Mailchimp, Klaviyo, HubSpot, etc.)
- Solid understanding of SEO best practices and tools (e.g., Google Search Console, SEMrush, or Ahrefs).
- Familiarity with content management systems (e.g., WordPress).
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong communication and collaboration skills.
About Sodales Solutions
The only platform to bring health, safety and employee relations workflows under one roof. Our modules and features are enabled by AI and designed to help you introduce and enforce an organizational culture of fair and respectful employee treatment with a safe work environment. The Sodales platform provides a single portal for managing health, safety, and employee relations business processes for:
• Occupational/non-occupational incidents • Disability claims • Employee relations complaint management for harassment, discrimination, employee misconduct, conflict of interest, and more • Grievance and discipline management • HR case management • Union job bidding and collective bargaining agreement management • OHS medical • Preventative safety • FMLA case management • and more.
Our award-winning platform enabled by AI is an SAP Endorsed App built on SAP Business Technology Platform and can seamlessly integrate with your system of choice allowing you to get up and running in four weeks or less.
Purpose built for highly regulated industries, consistent and standardized processes promote well-being and engagement – and ensure you’re always on the right side of compliance. When you put people at the heart of your business – you can support, protect, and empower them in even the most challenging work environment.
About the role
Job Summary
We are seeking a versatile and creative Digital Marketing Specialist to join our team in a generalist capacity. This role is ideal for someone who thrives on variety, can wear multiple hats, and has hands-on experience in blog writing, graphic design, email marketing, and SEO. You will play a critical role in executing and optimizing our digital marketing initiatives to drive brand awareness, engagement, and lead generation.
Key Responsibilities
- Content Creation
- Write, edit, and publish engaging blog posts and website content aligned with our brand voice and SEO strategy.
- Collaborate with internal teams or subject matter experts to create compelling content.
- Graphic Design
- Design on-brand graphics for social media, blog posts, email campaigns, and digital ads.
- Create and maintain visual assets for use across various platforms (e.g., infographics, banners, thumbnails).
- Email Marketing
- Plan, build, and execute email marketing campaigns (newsletters, promos, nurture series).
- Segment audiences, A/B test campaigns, and analyze performance to optimize results.
- Search Engine Optimization (SEO)
- Conduct keyword research, optimize website and blog content, and implement on-page SEO best practices.
- Monitor site performance and recommend improvements based on SEO tools and analytics.
- Marketing Support
-
Assist with social media scheduling, digital advertising, and campaign reporting.
-
Support cross-functional marketing initiatives as needed.
-
Requirements
- 2–4 years of experience in digital marketing with a generalist skill set.
- Strong writing and editing skills with an eye for detail and storytelling.
- Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator).
- Experience with email platforms (e.g., Mailchimp, Klaviyo, HubSpot, etc.)
- Solid understanding of SEO best practices and tools (e.g., Google Search Console, SEMrush, or Ahrefs).
- Familiarity with content management systems (e.g., WordPress).
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong communication and collaboration skills.
About Sodales Solutions
The only platform to bring health, safety and employee relations workflows under one roof. Our modules and features are enabled by AI and designed to help you introduce and enforce an organizational culture of fair and respectful employee treatment with a safe work environment. The Sodales platform provides a single portal for managing health, safety, and employee relations business processes for:
• Occupational/non-occupational incidents • Disability claims • Employee relations complaint management for harassment, discrimination, employee misconduct, conflict of interest, and more • Grievance and discipline management • HR case management • Union job bidding and collective bargaining agreement management • OHS medical • Preventative safety • FMLA case management • and more.
Our award-winning platform enabled by AI is an SAP Endorsed App built on SAP Business Technology Platform and can seamlessly integrate with your system of choice allowing you to get up and running in four weeks or less.
Purpose built for highly regulated industries, consistent and standardized processes promote well-being and engagement – and ensure you’re always on the right side of compliance. When you put people at the heart of your business – you can support, protect, and empower them in even the most challenging work environment.