Sales Manager-Canada
Top Benefits
About the role
Description At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
About This Role We’re looking for a modern sales leader who combines the discipline of traditional selling with the mindset of a digital growth operator. You’ll lead Xe’s SMB Payments sales team in North America — a group focused on acquiring and growing small and medium-sized businesses through both outbound engagement and digital inbound conversion.
This role is perfect for someone who understands how to build and manage a high-performing sales team, but also knows how to use data, funnel metrics, and digital assets to find and convert high-potential customers.
This is a hybrid role based out of our Toronto office, 3 days a week. This role is an existing position within the SMB Payments sales organization. OUR PRINCIPLES
- AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
- RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
- COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community
Core Responsibilities
- Lead and coach a team of SMB sales professionals focused on new customer acquisition and growth
- Partner with digital, marketing, and product teams to convert inbound SMB leads generated from Xe’s website and campaigns (15M+ monthly visitors, thousands of business sign-ups)
- Design and execute test-and-learn experiments to improve conversion rates, activation, and retention
- Oversee pipeline management, forecasting, and performance metrics (lead-to-close conversion, CAC, LTV, ROAS)
- Build and manage key partnerships to expand Xe’s reach within the SMB ecosystem
- Ensure consistent, compliant, and customer-centric sales practices across the team
- Translate data insights into sales action plans and performance coaching
Position Requirements
- Proven experience leading SMB or mid-market sales teams in fintech, SaaS, or payments
- Strong understanding of digital lead generation, funnel management, and customer acquisition strategies
- Skilled at balancing team-driven outbound sales with data-driven inbound optimization
- Hands-on leader who can both set strategy and coach execution
- Curious and analytical — fluent in performance metrics and experimentation
- Collaborative mindset; thrives in cross-functional environments with marketing and product teams
- Background in payments, FX, or financial technology preferred but not essential
Perks & Benefits
- Competitive salary ranging from $150,000CAD to $170,000CAD plus discretionary bonus
- 3 weeks paid vacation, 6 personal days, and paid day off for your Birthday
- Healthcare, Life & Disability insurance
- Matched employer RRSP contribution (subject to limits)
- Discounted Euronet Employee Share Purchase Plan (ESPP)
- Plumm Mental Health and Wellbeing
- Volunteering day for a charity of your choice
We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.
At Xe we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us on recruitment@xe.com
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.
About Xe.com
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile apps and over the phone.
Last year, we helped nearly 300 million people access information about the currencies that matter to them and over 350,000 people used us to send money overseas. Thousands of businesses relied on us for information about the currency markets, advice on managing their foreign exchange risk or trusted us with their business-critical international payments.
At XE, we share the belief that behind every currency exchange, query or transaction is a person or business trying to accomplish something important, so we work together to develop new and better currency services that put our customers first.
We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. XE is part of the Money Transfer Division of Euronet and is the unification of HiFX and XE.com.
Dandelion Payments, Inc. dba Xe USA is registered as a Money Services Business with the Financial Crimes Enforcement Network and is licensed as a Money Transmitter by the Department of Financial Services of the State of New York; licensed by the Georgia Department of Banking and Finance, NMLS ID 920968; licensed as a Foreign Transmittal Agency by the Massachusetts Division of Banks (License Number FT920968); Licensed by the Connecticut Department of Banking, NMLS MT-920968; and authorized to operate as a money transmitter in all United States jurisdictions where it conducts business.
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Sales Manager-Canada
Top Benefits
About the role
Description At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
About This Role We’re looking for a modern sales leader who combines the discipline of traditional selling with the mindset of a digital growth operator. You’ll lead Xe’s SMB Payments sales team in North America — a group focused on acquiring and growing small and medium-sized businesses through both outbound engagement and digital inbound conversion.
This role is perfect for someone who understands how to build and manage a high-performing sales team, but also knows how to use data, funnel metrics, and digital assets to find and convert high-potential customers.
This is a hybrid role based out of our Toronto office, 3 days a week. This role is an existing position within the SMB Payments sales organization. OUR PRINCIPLES
- AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
- RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
- COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community
Core Responsibilities
- Lead and coach a team of SMB sales professionals focused on new customer acquisition and growth
- Partner with digital, marketing, and product teams to convert inbound SMB leads generated from Xe’s website and campaigns (15M+ monthly visitors, thousands of business sign-ups)
- Design and execute test-and-learn experiments to improve conversion rates, activation, and retention
- Oversee pipeline management, forecasting, and performance metrics (lead-to-close conversion, CAC, LTV, ROAS)
- Build and manage key partnerships to expand Xe’s reach within the SMB ecosystem
- Ensure consistent, compliant, and customer-centric sales practices across the team
- Translate data insights into sales action plans and performance coaching
Position Requirements
- Proven experience leading SMB or mid-market sales teams in fintech, SaaS, or payments
- Strong understanding of digital lead generation, funnel management, and customer acquisition strategies
- Skilled at balancing team-driven outbound sales with data-driven inbound optimization
- Hands-on leader who can both set strategy and coach execution
- Curious and analytical — fluent in performance metrics and experimentation
- Collaborative mindset; thrives in cross-functional environments with marketing and product teams
- Background in payments, FX, or financial technology preferred but not essential
Perks & Benefits
- Competitive salary ranging from $150,000CAD to $170,000CAD plus discretionary bonus
- 3 weeks paid vacation, 6 personal days, and paid day off for your Birthday
- Healthcare, Life & Disability insurance
- Matched employer RRSP contribution (subject to limits)
- Discounted Euronet Employee Share Purchase Plan (ESPP)
- Plumm Mental Health and Wellbeing
- Volunteering day for a charity of your choice
We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.
At Xe we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us on recruitment@xe.com
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.
About Xe.com
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile apps and over the phone.
Last year, we helped nearly 300 million people access information about the currencies that matter to them and over 350,000 people used us to send money overseas. Thousands of businesses relied on us for information about the currency markets, advice on managing their foreign exchange risk or trusted us with their business-critical international payments.
At XE, we share the belief that behind every currency exchange, query or transaction is a person or business trying to accomplish something important, so we work together to develop new and better currency services that put our customers first.
We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. XE is part of the Money Transfer Division of Euronet and is the unification of HiFX and XE.com.
Dandelion Payments, Inc. dba Xe USA is registered as a Money Services Business with the Financial Crimes Enforcement Network and is licensed as a Money Transmitter by the Department of Financial Services of the State of New York; licensed by the Georgia Department of Banking and Finance, NMLS ID 920968; licensed as a Foreign Transmittal Agency by the Massachusetts Division of Banks (License Number FT920968); Licensed by the Connecticut Department of Banking, NMLS MT-920968; and authorized to operate as a money transmitter in all United States jurisdictions where it conducts business.