Your company, your values, your career!

Coast Hotels is a dynamic and growing brand. Our culture is rooted in our values, leadership accountability, and the growth and development of our Ambassadors.

The Director of Sales & Marketing Coast Kamloops Hotel & Conference Centre will lead the hotel’s overall sales strategy and performance across Corporate, Group, Leisure, and Extended Stay focused on guest room revenue. This role drives revenue growth through strategic account development, RFP leadership, proactive market engagement, and team leadership, while partnering closely with the General Manager and Revenue Management to optimize results. This role reports to the Regional Director, Sales, Revenue, & Marketing.

Responsibilities:

• Develop, lead, and execute a comprehensive sales strategy to achieve revenue, market share, and profitability goals across all segments (Corporate, Group, Leisure, and Extended Stay).
• Identify and pursue new business opportunities through proactive sales calls, networking, and relationship-building within the local and regional market
• Lead, coach, and mentor the sales team, fostering a culture of excellence, accountability, and professional growth.
• Oversee and direct sales activities including prospecting, contracting, and client account management to ensure strong execution and performance.
• Collaborate closely with the General Manager and Revenue Management to optimize pricing, inventory, and promotional strategies.
• Represent the hotel at trade shows, networking events, and community partnerships to enhance visibility and drive demand.
• Develop and maintain strong relationships with key clients, travel partners, and meeting planners; growing key national BT accounts and high-value local accounts for BT & Group business.
• Identify and activate key brand-driven opportunities and initiatives that support hotel positioning and performance.
• Lead the annual RFP process for corporate and consortia accounts, including preparation, strategy, submissions, follow-up, negotiation, conversion, and post-RFP analysis to ensure competitive positioning and growth.
• Lead strategy and performance management including planning, budgeting, pacing, and comp set/STR awareness; achieve or exceed STR fair share goals.
• Prepare and present regular sales reports and performance updates to ownership and management.
• Ensure alignment with Coast brand standards and uphold exceptional guest and client service in all interactions.
• Job description of position may change at the discretionary of the Employer without notice
• Other duties as required

Cadence / Rhythm of Business:

• Weekly: Sales strategy & pipeline review (need dates, top accounts, top opportunities, pace vs. target).
• Weekly: Revenue strategy alignment with GM/Revenue (as scheduled).
• Quarterly: Performance review and account strategy updates.

Working Conditions / Travel:

• Some travel expected; occasional attendance at trade shows, community events, and regional sales/networking functions or outside calls.
• This role may occasionally require evening and/or weekend availability to support client events, networking, and business needs.
• Position is in-office based at the Coast Kamloops Hotel & Conference Centre 1250 Rogers Way Kamloops, B.C. V1S 1N5

Confidentiality & Data Privacy:

• Maintain strict confidentiality of client information, hotel financials, and proprietary business data.
• Follow all applicable data privacy practices when managing client contacts, agreements, and CRM records.

Skills/Knowledge/Experience:

• Diploma or degree in related area preferred
• 6 years of experience in a sales role, with a minimum of 4 years of sales experience in the hotel industry
• Ability to travel
• Advanced level in the use of MS Office Suite
• Professional appearance and attitude
• Proven ability to sell and meet set sales/performance targets in a senior sales role
• Excellent communication and customer service skills
• Excellent interpersonal skills to support the building of strong relationships with diverse groups of people
• Exemplifies the Coast Core Values
• Knowledge of Coast products/services and competitive environment
• Aware of and understands how own area of the business performs (makes money, conserves costs, etc.)
• Advanced problem solving and conflict resolution skills
• Advanced analytical and critical thinking ability
• Experience in discussing performance issues with team members and providing direct and honest feedback when discussing career advancement and leading performance expectations

Coast Hotels offers a variety of benefits, including competitive wages & benefits, employee discounts, training & development, career advancement opportunities & more!

Coast Hotels is an Equal Opportunity Employer

Coast Hotels would like to thank all interested applicants

Only those selected for an interview will be contacted

NO PLACE LIKE COAST !