• As an LCM Supervisor, you will be responsible to plan and optimize Lifecycle Programs to drive Customer Engagement and User Retention across multiple games and genres
• This position requires you to be data-driven, and focus on automation, optimization, and implementation of LCM best practices
• You will be a Lifecycle Team representative in cross-functional and strategy meetings and set team objectives in line with the BU objectives
• Manage a team of Lifecycle Specialists
• Take ownership of specific game genres and business verticals, driving annual growth targets
• Develop execution plans of the broader strategies for owned games
• Manage team goals, ensuring roadmap completion through effective people management
• Monitor day-to-day tasks to ensure timely execution of LCM initiatives, playing a crucial role in team efficiency
• Serve as the primary problem solver for LCM Specialists, including tasks like overseeing template setup, audience segmentation, campaign deployment, A/B testing, and reporting
• Plan and analyze A/B tests to enhance retention, engagement, conversion rate, and customer loyalty
• Identify key user segments for targeted programs to maximize ROI and impact KPIs
• Collaborate cross-functionally with Production, Product, Marketing, Analytics, and Support teams to craft personalized customer journeys
• Lead post-campaign reporting, fostering transparency with stakeholders
• Document, QA, launch, and measure both evergreen and experimental campaigns, establishing a scalable, repeatable optimization process
• Implementation of best practices for sustained channel health
• Be analytical, critical, and offer data driven recommendations

Benefits

• WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
• FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
• WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
• TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
• RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
• COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
• HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
• FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies- Strong communication, copywriting, organizational and project management skills
• Technical knowledge of Email, Push, SMS, and IAMs – deliverability, optimization, and best practices
• 1+ years of managerial experience
• Self-starter with ability to thrive under pressure in a fast-paced environment
• Attention to detail
• Bachelor’s degree
• Passion for games
• Must have experience in warming up new IPs and monitoring domain reputation
• 3+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only)
• Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage. CMS Tool integration experience is preferred
• Team-first attitude