Demand Generation Manager

Vancouver, BC · Marketing · Full Time, Permanent

About Operto

Operto is not just another tech company; we're a rapidly growing leader in the hospitality industry, recognized as one of Canada's Best Startup Employers and part of Deloitte's Technology Fast 50 in 2024 . Backed by $54 million CAD in funding, our mission is to empower property owners and managers to streamline operations, enhance guest experiences, and drive growth .

Role overview

As Operto’s Demand Generation Manager, you'll be a key driver of our growth strategy, sitting at the intersection of marketing, sales, and product. Reporting to the General Manager, STaR, you'll work closely with cross-functional partners to build and execute campaigns that fuel our pipeline and accelerate our mission to transform the hospitality industry. This is a hybrid role having Monday, Tuesday and Thursday as in office anchor days.

Responsibilities:

• Orchestrate campaigns across paid media, email, events, content, GEO and social, ensuring they work as a system, not silos
• Collaborate closely with sales to align on lead generation goals, operationalize handoff processes, and ensure leads are converted into new opportunities in a timely manner
• Collaborate closely with finance and sales to analyze campaign performance and utilize data-driven insights to optimize and improve ROI, focusing on metrics that drive revenue
• Design multi-touch, omnichannel demand generation programs that move buyers from awareness to pipeline
• Lead the development and execution of content marketing and multichannel campaign strategies that drive demand direct to Operto products and services
• Support development of marketing assets including landing pages, campaign graphics, promotional materials, and event materials
• Maintain and update key marketing assets including sales decks, product one-pagers, and campaign materials to support demand generation initiatives
• Own lifecycle marketing strategy across awareness, engagement, conversion, and retention stages

Requirements:

• 3+ years of professional non-internship marketing experience in a B2B SaaS capacity
• Experience developing integrated demand generation strategies across the full customer lifecycle, identifying the right tactics for each stage of the journey (awareness, consideration, decision, retention) and creating systematic approaches rather than isolated, channel-specific campaigns
• Proven experience scaling the demand generation discipline at a series A/B startup
• Experience using marketing automation and CRM software, specifically Hubspot and Salesforce
• Strong analytical skills with the ability to interpret campaign data, track performance metrics, and optimize marketing programs
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously
• Experience supporting product launches or go-to-market campaigns
• Excellent communication skills for cross-department collaboration
• Adaptability to learn new platforms and data analysis methods

Why we love working here

• Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
• Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
• Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
• Dynamic & Supportive Team: Join a high-achieving, collaborative team that supports growth, and celebrates success together.
• Hybrid Work: Enjoy the flexibility of hybrid work opportunities, while staying connected with our team.
• Winter Break: We have a reduced working schedule from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.
• We’re champions of diversity. Our diverse backgrounds, skills, and abilities make us stronger. We work hard to make Operto a place where everyone feels welcome, respected and supported.

Operto is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin or disability status. We are committed to providing accommodations in all parts of the hiring process. Upon request, we will work with you to meet your needs.

We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.

Job Type: Full Time

Salary: This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to geographic locations, job-related skills, experience and relevant training or education, business and organizational needs.

CAD: $85,000 annually