Join the ride!

Position: National Director of Business Development  Location: AutoCanada Home Office, Edmonton, AB       Classification: Full-Time, Immediate Hire

Your area of focus.

AutoCanada is a leading multi-location automobile dealership group and collision center operator. We are seeking a strategic and results-driven National Director of Business Development to lead the growth initiatives across our national dealership network. This role will report to the Chief Operating Officer (COO) and will be responsible for defining and executing a forward-thinking strategy that drives revenue growth, optimizes, and enhances the customer journey, through lead generation optimization, CRM strategy, digital channels, and disciplined lead management practices.

This leader will design, implement, and enforce standardized lead-management processes across our stores and Business Development Centers (BDCs). A focus on hands-on showroom integration, continuous training, and performance coaching to ensure digital inquiries seamlessly transition into physical showroom appointments and closed deals.

What drives your day-to-day?

• Develop and execute the business development strategy aligned with long-term growth objectives 

• Lead the end-to-end lead strategy across all variable operations, optimizing performance across OEM, third-party, paid, and organic sources 

• Improve lead generation funnels to enhance quality, conversion, and speed-to-contact 

• Ensure strong alignment across Marketing, BDC, and Dealership Operations on lead management processes and execution 

• Own and optimize the CRM platform (CDK), including structure, workflows, templates, and automation (phone, email, SMS) 

• Establish and enforce best-in-class CRM utilization and lead management standards across all locations 

• Bridge BDC and showroom operations to ensure seamless customer handoffs and consistent in-store execution 

• Provide on-site dealership support to reinforce standards, improve execution, and elevate the customer experience 

• Design and lead training, coaching, and performance programs for BDC and sales teams, including audits and workshops 

• Define and track KPIs across lead generation, conversion, CRM compliance, and digital vs. in-store performance 

• Build dashboards and reporting to provide visibility into lead and sales pipeline health 

• Conduct regular performance reviews with store leadership and drive continuous, data-driven improvement across the network

What are the must haves…

• 7+ years of progressive leadership experience in automotive retail is required

• 3+ years of experience working with a BDC, digital strategy, or business development 

• Proven success leading multi-location operations or dealer group performance initiatives 

• Deep expertise in CRM systems (CDK, VinSolutions, Elead) and digital lead management 

• Strong understanding of BDC operations, dealership sales processes, and customer journey optimization 

• Demonstrated ability to translate strategy into execution and measurable results 

• Exceptional leadership, coaching, influencing, and stakeholder management skills 

• Data-driven mindset with advanced analytical capabilities

The Perks.

• Competitive Compensation and Executive Benefits Package 

• Employee Vehicle Purchase & Service Plans 

• Company-wide appreciation events and contests throughout the calendar year  

• Employee and Family Assistance Programs 

• Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members.  As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential. 

Can you picture yourself here already? 

We hope so. It’s equally important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around. 

If you think you’re a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers [//www.autocan.ca/careers]. We thank all applicants for their interest; however, only those selected for an interview will be contacted. 

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter. 

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