Marketing Operations Coordinator

Who we are
FLT designs and manufactures outdoor lighting for public places such as walkways, parks, and parking lots. Our solar lighting products don’t require a connection to the grid, saving time, money and energy. And because of our proprietary technology, FLT’s lights work right out of the box, producing reliable, quality light all night, every night.

The role
As the Marketing Operations Coordinator, you will be the technical backbone of our marketing department, supporting our mission to provide innovative solar lighting solutions. You will play a crucial role in ensuring the efficiency of our marketing campaigns and the success of our SDR team. Your expertise in marketing technology and data management will be key to optimizing our processes and driving growth. This is a hands-on role for a detail-oriented professional who thrives at the intersection of marketing strategy and technology.

Employment Type: Full-time permanent employee
Location: Hybrid
Hours: Monday-Friday, 40 hours per week
Reports to: Marketing Manager
Salary: $55,000 - $65,000 CAD
Ideal start date: November 1st

What you’ll do

CRM Management & Campaign Execution:

• Serve as the primary builder and administrator of marketing campaigns within Salesforce Marketing Cloud.

• Collaborate with the marketing team to segment target audiences for effective campaign deployment

• Coordinate campaign timelines and deliverables to ensure timely and accurate execution of email nurtures, events, and other multi-channel initiatives.

• Deploy and track campaigns, ensuring proper tagging and reporting to measure performance.

• Maintain the health and integrity of our marketing database

Collateral Management**:**

• Act as the central point of contact for the creation and management of marketing collateral.

• Maintain and organize our library of marketing assets, including product brochures, case studies, and spec sheets on SharePoint.

• Ensure the FLT team has easy and immediate access to the most current and brand-compliant versions of all marketing materials.

• Assist in the setup and automation of workflows to streamline the review and approval process for new collateral

Process Optimization:

• Develop, document, and refine marketing and sales processes. This includes building and managing lead scoring models, lead routing rules, and the handoff process from marketing to the SDR team.

• Build and maintain performance dashboards and reports in Salesforce Marketing Cloud. You will provide regular insights on key metrics such as campaign ROI, lead volume, and conversion rates to help guide our marketing strategy.

• Use ClickUp to manage and track marketing projects from conception to completion, ensuring all campaigns are delivered on time and within scope. You will coordinate with internal teams to manage project assets and deliverables.

What you bring

• Experience: Minimum of 3-5 years of experience in a marketing operations, marketing coordinator, or similar technical marketing role.

• Technical Proficiency: Proven, hands-on experience with Salesforce and/or Salesforce Marketing Cloud.

• Project Management:
  Demonstrated ability to manage multiple projects and priorities using a project management tool, preferably ClickUp.

• Data Analysis: Strong analytical skills with the ability to interpret marketing data and translate it into actionable insights.

• Collaboration: Excellent communication and interpersonal skills to work effectively with cross-functional teams, including marketing, sales, and senior leadership.

• Attention to Detail: A proactive and detail-oriented mindset with a knack for identifying and resolving operational inefficiencies in data and processes.

Nice to have

• Experience in lighting, solar, or manufacturing marketing

What we offer

• Bonus program: we have a meaningful bonus program designed to allow staff to benefit from our shared success and individual contribution

• Stocked kitchen: we get regular deliveries for snacks, coffee, and tea so you can stay fueled while you work.

• Benefits program: we offer a competitive extended health and dental program including long-term disability and a Health Spending Allowance

• Vacation days: start with 3 weeks annual holidays

• Annual paid closure: we close for a week every year so you can re-charge with your family and friends

• Investment matching: up to 5% of your base salary in a TFSA or RRSP

What you can expect from our hiring process
We review every application by hand and commit to replying to every application, even if the candidate isn't successful in being selected for an interview (no bots or ghosting here!).

• Phase 1 - 20-30 minute phone screen with our people and culture team

• Phase 2 - 45-minute interview with our marketing manager

• Phase 3 - 45-60 minute final interview with a panel

• Phase 4 - references and offer!

How to apply

Apply through the link with your resume (cover letter optional but it does help tell us your career story!). We're building a diverse, innovative team that thrives on solving complex challenges. We encourage applications from candidates who bring unique perspectives and experiences to our growing organization.

Need adjustments to our interview process? We've got your back! Whether it's extra time, flexible scheduling, alternative formats, or other support, just let us know what works best for you at HR@FLT.com

Please note we are unable to sponsor this role or provide relocation assistance.