Who you are

• At least 5 years of experience in Product Marketing
• Strong experience in positioning heavily technical SaaS features, starting from customer needs analysis (pain/gain framework) through to messaging and GTM execution
• Solid understanding of software development dynamics; and of SaaS functionalities and metrics
• A proactive mindset and a genuine drive to contribute to the company's growth
• Strong interpersonal and communication skills with proven ability to work effectively across cross-functional teams
• Full proficiency in English
• Previous experience in start-up and scale-up working environments
• A background in martech or in legal tech
• Familiarity with marketing tools

What the job involves

• We’re looking for a Lead Product Marketing Manager to join iubenda, someone who excels at simplifying complex tech products and translating them into compelling narratives.
• In this role, you will act as the liaison between Product, Marketing (particularly Content and Brand), and Operations, ensuring alignment across teams.
• You'll report to the Head of Product, and you will shape go-to-market strategies, define how we position our product portfolio, and ensure that customers clearly understand the value we deliver
• Defining product positioning and messaging, making sure every selling point is sharp, relevant, and customer-driven
• Owning the product-led growth strategy, defining priorities and long-term direction
• Leading go-to-market planning and execution for new features from announcement to launch
• Developing use cases grounded in real customer needs, translating them into compelling narratives
• Conducting market research and competitive intelligence to inform strategy and keep us ahead of the curve
• Driving sales enablement by creating materials and supporting the Sales team with the knowledge and tools they need
• Tracking and reporting on growth-related goals and identifying areas for improvement

Benefits

• Remote work: You can work 100% remotely or if you prefer, from one of our beautiful offices in Italy (Bologna and Milan), and Germany (Hamburg). We are used and fully structured to onboard people who prefer to work full-time remotely
• Travel allowance to visit a colleague: We'll provide you with a budget so that you can spend time with your teammates based on the other side of the world
• Company retreats and coworking gatherings: Once a year, we get together in amazing destinations to work, bond, and enjoy team-building activities. We offer fully paid week-long gatherings to places like Venice, Sicily, and the Dolomites
• Learning budget: We'll sponsor your professional growth by providing a budget for certifications, events, courses, and books
• English classes: We offer online English classes weekly, within working hours, and on several different levels. We know there's always room to improve
• Work equipment: We'll provide an equipment allowance so that you can perform at your best
• Bright and collaborative work environment: You will be part of a multicultural team of talented and experienced colleagues. Along with that, you will find a team spirit, which you would rarely find elsewhere!