Product Marketing Manager – Groups & Events
Top Benefits
About the role
The Opportunity We are investing in Groups & Events as a strategic growth area. This role will be critical in shaping the positioning, messaging, and go-to-market strategy for our solutions in this space. We’re looking for someone who combines product marketing expertise with a product mindset: a leader who understands customer needs, translates them into market strategies, and partners across the organization to influence both product direction and client adoption.
What You’ll Do Define market positioning and messaging for Encore’s Groups & Events solutions, ensuring clear articulation of our unique value.
Develop go-to-market strategies for new offerings, service enhancements, and integrated solutions.
Conduct customer and market research to uncover needs, trends, and opportunities that inform both marketing strategy and product direction.
Enable sales and client success teams with compelling narratives, tools, and training that drive engagement and growth.
Partner closely with product leadership to shape priorities and ensure the roadmap aligns with client and market demand.
Create thought leadership and demand-generation content (case studies, playbooks, presentations) to position Encore as a leader in Groups & Events.
Measure impact of marketing and product initiatives on pipeline, client adoption, and overall business outcomes.
Expand scope over time, with the opportunity to take on broader product leadership responsibilities as the role evolves.
Requirements
What We’re Looking For
- Experience in product marketing or product management (ideally both), preferably in travel, events, SaaS, or related industries.
- Proven ability to translate complex offerings into clear, compelling value propositions.
- Strategic thinker with strong execution skills, able to drive both vision and detail.
- Excellent cross-functional collaborator with sales, product, operations, and leadership teams.
- Strong customer empathy and curiosity about what drives business travel decision-making.
- Thrives in a fast-paced, entrepreneurial environment.
Benefits
Why Join Encore? Be part of a growing company redefining corporate travel with care, innovation, and grit.
Play a pivotal role in our Groups & Events expansion; a top strategic priority for Encore.
Competitive compensation, benefits, and professional growth opportunities.
About Encore Corporate Travel
Launched in 1976, Encore Corporate Travel is a customer-focused, global corporate travel management and technology company that provides an entire ecosystem to businesses around the world.
We build technology solutions to solve business challenges and offer customized services to support our clients' evolution.
We have a deep understanding of their needs and the market, that's how we innovate. Our Canadian attitude reflects our great nation: friendly, helpful, inclusive, respectful, courteous, patient, and hospitable while our core values have a global heart.
Encore Corporate Travel is an equal opportunity employer and strictly prohibits all forms of discrimination. We believe that great ideas can come from anywhere. We are committed to building the best team possible and all employment decisions are based on the needs of the business, the requirements of the position and the potential and qualifications of the individual, without regard to race, color, age, religion, socioeconomic status, orientation, gender identity, national origin or disability.
The Encore Corporate Travel team is diverse - we welcome and learn from the different experiences and perspectives of each of our teammates. We look forward to you inspiring us with yours!
Product Marketing Manager – Groups & Events
Top Benefits
About the role
The Opportunity We are investing in Groups & Events as a strategic growth area. This role will be critical in shaping the positioning, messaging, and go-to-market strategy for our solutions in this space. We’re looking for someone who combines product marketing expertise with a product mindset: a leader who understands customer needs, translates them into market strategies, and partners across the organization to influence both product direction and client adoption.
What You’ll Do Define market positioning and messaging for Encore’s Groups & Events solutions, ensuring clear articulation of our unique value.
Develop go-to-market strategies for new offerings, service enhancements, and integrated solutions.
Conduct customer and market research to uncover needs, trends, and opportunities that inform both marketing strategy and product direction.
Enable sales and client success teams with compelling narratives, tools, and training that drive engagement and growth.
Partner closely with product leadership to shape priorities and ensure the roadmap aligns with client and market demand.
Create thought leadership and demand-generation content (case studies, playbooks, presentations) to position Encore as a leader in Groups & Events.
Measure impact of marketing and product initiatives on pipeline, client adoption, and overall business outcomes.
Expand scope over time, with the opportunity to take on broader product leadership responsibilities as the role evolves.
Requirements
What We’re Looking For
- Experience in product marketing or product management (ideally both), preferably in travel, events, SaaS, or related industries.
- Proven ability to translate complex offerings into clear, compelling value propositions.
- Strategic thinker with strong execution skills, able to drive both vision and detail.
- Excellent cross-functional collaborator with sales, product, operations, and leadership teams.
- Strong customer empathy and curiosity about what drives business travel decision-making.
- Thrives in a fast-paced, entrepreneurial environment.
Benefits
Why Join Encore? Be part of a growing company redefining corporate travel with care, innovation, and grit.
Play a pivotal role in our Groups & Events expansion; a top strategic priority for Encore.
Competitive compensation, benefits, and professional growth opportunities.
About Encore Corporate Travel
Launched in 1976, Encore Corporate Travel is a customer-focused, global corporate travel management and technology company that provides an entire ecosystem to businesses around the world.
We build technology solutions to solve business challenges and offer customized services to support our clients' evolution.
We have a deep understanding of their needs and the market, that's how we innovate. Our Canadian attitude reflects our great nation: friendly, helpful, inclusive, respectful, courteous, patient, and hospitable while our core values have a global heart.
Encore Corporate Travel is an equal opportunity employer and strictly prohibits all forms of discrimination. We believe that great ideas can come from anywhere. We are committed to building the best team possible and all employment decisions are based on the needs of the business, the requirements of the position and the potential and qualifications of the individual, without regard to race, color, age, religion, socioeconomic status, orientation, gender identity, national origin or disability.
The Encore Corporate Travel team is diverse - we welcome and learn from the different experiences and perspectives of each of our teammates. We look forward to you inspiring us with yours!