We are looking for a Senior Marketing Manager, Healthcare Digital to lead key marketing efforts within the healthcare sector, driving business objectives through the development and delivery of strategic, end-to-end marketing programs.

In this role, you will partner closely with Product Marketing to bring go-to-market strategies to life, translating positioning and messaging into impactful campaigns, communications, and enablement that reach operators and drive real adoption.

You will join a dynamic, fast-paced environment and work cross-functionally with Product, Delivery, sector leadership, and communications to ensure our digital solutions are clearly understood, effectively launched, and successfully adopted in market.

Now, if you were to come on board as our Senior Marketing Manager, we’d ask you to do the following for us:

• Own and lead the development of strategic marketing plans that drive awareness, adoption, conversion, and engagement of Healthcare Digital solutions.

• Partner closely with Product Marketing to translate positioning and messaging into integrated marketing strategies and programs.

• Align marketing strategy with business priorities, product roadmaps, and sector needs.

• Plan and execute integrated, multi-channel campaigns that support product launches, feature releases, and strategic initiatives.

• Manage communications for operators and sector stakeholders, including newsletters, release communications, webinars, and training.

• Drive demand and product adoption through engaging content such as case studies, thought leadership, and enablement programs.

• Support change management and behavior adoption through clear, actionable communications and training strategies.

• Partner with Product, Delivery, Strategy, Design, Creative, and Communications teams to ensure coordinated and effective execution.

• Act as a key connector across teams, aligning stakeholders around go-to-market plans, timelines, and priorities.

• Build strong relationships with sector teams and to align on priorities and amplify reach.

• Partner with sector leadership to ensure marketing programs are relevant, actionable, and aligned to operator needs.

• Collaborate on cross-promotional opportunities that increase awareness and engagement across the healthcare sector.

• Define, monitor, and analyze marketing performance metrics to evaluate effectiveness and inform future strategy.

• Use qualitative and quantitative insights to optimize campaigns, improve engagement, and drive adoption.

• Leverage market, customer, and operator insights to inform targeting, messaging, and program development.

• Continuously refine marketing approaches based on performance data and evolving business needs.

Think you have what it takes to be our Senior Marketing Manager? We’re committed to hiring the best talent for the role. Here’s how we’ll know you’ll be successful in the role:

• 7+ years of experience in marketing, with a strong track record of developing and leading successful, strategic marketing programs.
• Experience in healthcare, foodservice, technology, or related industries is an asset.
• Proven ability to translate strategy into impactful marketing programs that drive measurable adoption and engagement.
• Strong understanding of go-to-market execution, campaign development, and cross-channel marketing.
• Experience working cross-functionally within a matrixed organization, with the ability to influence and align stakeholders at all levels.
• Demonstrated ability to use qualitative and quantitative data to inform decisions, measure performance, and optimize outcomes.
• Excellent communication and storytelling skills, with the ability to simplify complex concepts for diverse audiences.

Position Details:

• Position Title: Senior Marketing Manager

• Salary: 110,000.00 - 130,000.00

• Perks: Bonus, 4 Weeks Vacation, RRSP, Benefits and more!

• Hybrid: 3 in Office Days - Mississauga ON / Toronto ON

• Employment Type: Full Time, Permanent

In accordance with provincial legislation and our commitment to transparent hiring practices, the compensation range for this position is provided. Final compensation will be determined based on qualifications, experience, and internal equity. Canadian work experience is not required. Please note that artificial intelligence tools are utilized in the applicant screening process.