• At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive organic growth through brand awareness and earn loyalty beyond reason
• This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance
• Through insight-inspired, data-led brand storytelling and experiences, CookUnity’s Brand Marketing team will build a category-defining brand loved by an entire generation of foodies
• CookUnity is seeking an experienced and dynamic leader to join the growing Brand team as Senior Director, Brand Growth at an exciting moment of brand expansion and company hyper-growth
• This role will lead organic customer acquisition efforts, with full strategic and creative ownership of upper-funnel brand marketing and integrated GTM
• Reporting to the VP of Brand Marketing, this leader will play an essential role in achieving ambitious company milestones and be a critical leader across the organization
• The Senior Director, Brand Growth, will establish the vision, direction, and budget to drive transformational organic growth through a best-in-class brand creative engine
• This leader will set the objectives, KPIs, and metrics, as well as monitor the performance and ROI of those initiatives. Embracing a test and learn mentality, they will bring structured intentionality to uncovering means of effectively reaching and resonating with high-value customer targets
• This will require constructing and executing creative experimentation frameworks with the ability to identify and scale winning strategies
• They will embrace leadership responsibilities beyond project execution and, through their partnership, up-level those with whom they collaborate
• Own the development of integrated brand campaigns from strategy to launch — including business objectives, creative brief creation, agency oversight, and cross-functional execution
• Translate audience insights, brand strategy, and business goals into breakthrough creative that drives emotional resonance and reinforces CookUnity’s distinct positioning and narrative
• Develop strategic & creative frameworks that shape upper-funnel brand expressions across priority channels to enable autonomous execution with high brand cohesiveness
• Own performance monitoring and assessment of key brand metrics, including brand awareness, sentiment, consideration, reach, traffic, leads, and conversions
• Evaluate performance data, reporting insight,s and drivers of business impact for real-time optimization and to inform campaign plans and broader marketing strategies
• Collaborate closely with partners in Growth, Product Marketing, Engagement Marketing, PR, Social, Chef Success, and Product to align campaigns with business and GTM priorities
• Co-lead semi-annual strategic planning process with Brand leadership, defining priorities, KPI targets, upper funnel investment, and impact estimation tied to brand health, organic acquisition, and overall company business goals
• Manage the social media function as a key discipline for accelerating and amplifying earned reach and organic growth

Benefits

• Comprehensive Health, Dental & Vision Insurance
• 401(k) Plan to invest in your future
• Paid Parental Leave
• Wellness Benefit to support your physical, mental and emotional wellbeing
• Unlimited Paid Vacation & Sick Days
• 4-Week Paid Sabbatical after 5 years with us
• Compassionate leave each time the need arises
• Remote/Hybrid/On Site Options
• Employee Stock Options Plan
• Bi-annual bonus based on performance
• Planning Sessions twice a year: New York & Buenos Aires
• Spanish/English Lessons with a private coach
• Monthly CookUnity Credits to enjoy meals crafted by our creators
• Once a month in-person gatherings to fuel connection and belonging
• Chef-Led Culinary Trips to foodie destinations (twice a year)- The ideal candidate will bring a strong leadership presence to the Brand team and build rapport with key stakeholders and executives across the company
• Hands-on experience in brand marketing, integrated campaigns, business and creative strategy, and rigorous data analysis and insight development
• A world-class communicator with top-tier writing, presentation, and organizational skills
• Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing your focus and your team to drive maximum impact in a dynamic, fast-paced, consumer-centric organization
• Data-driven, insight-inspiring analytical thinker who brings curiosity and rigor to all aspects of their work
• 10+ years of relevant work experience in high-growth premium consumer and/or technology brands, including 4-5 years of experience managing multi-person teams
• A great team player who adds to our culture and is a joy to work with
• Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems, and forming hypotheses and proposals with limited information
• A relentless creator of outcomes who is tenacious about bringing big ideas, strategies, and executions into existence with conviction
• Proven track record leading brand campaigns that deliver both creative excellence and measurable business impact
• Proactive in nature, actively looking for ways to add value without needing to be asked
• Solution-oriented mindset, focused on bringing ideas, answers, and proposals to enact change and constant improvement
• Entrepreneurial approach to making things happen without excessive resources and easily flexing between high-level strategy and hands-on execution
• Outstanding management and leadership skills that will help improve the talent and capabilities of the current team, as well as bring additional A+ talent to the Brand team
• Highly collaborative partner who can effectively influence, build momentum, and lead with confidence and credibility