• As the Senior Web Strategist (IC3), you’ll own the strategy and execution of Clio’s global web presence across multiple regions — driving a consistent brand story while enabling the local relevance that converts
• You’ll work at the intersection of performance marketing, CRO, and user experience to make clio.com one of the most effective demand generation engines in legal tech
• You bring a bias toward action and a track record of leading complex, cross-functional web initiatives from brief to measurable outcome. You know how to earn trust with stakeholders, synthesize ambiguous data into clear strategy, and champion both big bets and incremental tests. You’re energized by problems that require both creative thinking and analytical rigor, and you thrive in a collaborative, fast-moving SaaS environment
• Lead the strategy and execution of GTM campaigns across multi-region marketing web properties (US, Canada, UK, Australia) to serve as high-performing demand generation engines
• Own regional web strategy — balancing a unified global narrative with locally relevant messaging, offers, and audience segmentation
• Drive end-to-end planning and execution for high-impact initiatives including microsites, website sections, and campaign landing pages, collaborating cross-functionally with Design, Dev, Growth, Content, CRO, and PMM teams
• Serve as a strategic partner to regional Demand Generation Managers, ensuring web properties are built to convert
• Monitor market trends and competitive benchmarks to keep strategy innovative and effective
• Partner closely with the CRO Manager to develop and prioritize test hypotheses, execute iterative experiments, and synthesize findings into actionable web strategy improvements
• Lead website audits across regional properties, identifying UX, UI, and messaging opportunities with supporting data and clear business rationale
• Help build a strong test-and-learn culture on the web team
• Partner with the SEO agency and in-house SEO/Content team to execute technical SEO across all regions
• Ensure SEO best practices are embedded into every web project from inception through launch
• Define and own regional web KPIs, delivering actionable reporting to leadership and stakeholders
• Leverage analytics tools (Google Analytics, Amplitude, Looker) to track trends, surface anomalies, and drive proactive optimization

Benefits

• Company equity
• 401k
• $500 contribution when you become a parent and/or guardian
• RRSP-matching
• Pension plans
• 4-week minimum vacation
• Work from home when you need to (role-specific)
• Parental leave options for moms and dads
• Customizable extended health benefits (including $2000 per year to spend on counseling)
• Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes- Solid understanding of SEO fundamentals and how they interact with web strategy
• 6+ years of experience in web strategy, growth marketing, or demand generation, ideally in SaaS or B2B environments
• Demonstrated ability to lead multi-region or global web programs end-to-end, from brief to measurable outcome
• Strong analytical skills with hands-on experience in Amplitude, Google Analytics, or equivalent tools
• Experience with CRO methodologies, A/B testing platforms, and experimentation best practices
• Knowledge of web tracking, attribution, and compliance considerations (cookie consent, GDPR)
• Comfort making decisions with imperfect information in a fast-moving environment
• Excellent communication and stakeholder management skills; proven ability to influence cross-functional teams without direct authority
• Experience in B2B SaaS, especially SMB-focused products or platforms
• Legal industry knowledge or experience
• Familiarity with Amplitude Analytics, DreamData, and Looker
• Experience with heat-mapping tools (Mouseflow, Hotjar, Crazy Egg) and testing platforms (Optimizely, VWO)
• Background working in a sales-led SaaS organization with a self-serve motion