Marketing Campaign Manager, Business & Enterprise (Parallels Desktop)

Parallels has an immediate vacancy for this role.

Push the boundaries of tech. In your sweatpants.

Parallels Desktop is looking for a Marketing Campaign Manager to lead demand generation and pipeline-focused marketing for our Business and Enterprise solutions. In this net-new role, you will be a key individual contributor to the team, planning and executing integrated campaigns that reach IT decision-makers and business buyers as well as partners, collaborating closely with online, channel, and direct sales teams to drive measurable growth.

You’ll be equal parts strategist and doer—comfortable building the plan, getting into the details, and improving performance through constant testing and iteration.

Sound good so far?*Awesome.*Let’s talk more about the Marketing Campaign Manager role and see if we’re destined to be together.

As a Marketing Campaign Manager, Business & Enterprise, you will:

##Campaign Strategy & Execution

• Develop and execute lead- and pipeline-generating campaigns across a mix of online and offline channels, including email marketing, digital advertising, blog/content syndication, webinars, virtual and in-person events, partner campaigns, and ABM.
• Build campaign plans tailored to SMB, mid-market, and enterprise audiences, with messaging aligned to key personas (e.g., IT admins, IT directors, security/compliance, procurement, end users).
• Own end-to-end campaign execution—from brief to launch to optimization—including landing pages, nurture streams, and sales enablement assets.
• Recommend budget allocation and channel mix based on performance data and segment priorities.

##Cross-Functional Collaboration

• Collaborate closely with Marketing peers (Growth, Creative Services, Content Marketing, Partner/Channel Marketing, Online Sales & Marketing, Product Marketing/Product Management) and Sales teams (direct and channel) to define goals, targeting, offers, and follow-up motions.
• Support channel and partner sales with co-marketing programs, partner kits, and scalable campaign-in-a-box assets.
• Partner with sales to identify target accounts, define account plans, and execute multi-touch ABM programs that create meetings and pipeline.
• Work directly with the SEO/SEM teams to support B2B-specific campaigns, including keyword strategy, paid search initiatives, landing page alignment, and performance optimization.

##Project Management & Operational Excellence

• Project-manage campaigns, ensuring clear briefs, timelines, stakeholder alignment, and smooth handoffs between Growth and Creative/Content teams.
• Ensure campaigns fit strategic objectives while maintaining high-quality operational execution and attention to detail.
• Own full-funnel performance visibility from engagement to revenue contribution.
• Maintain regular reporting and share insights in cross-functional meetings.
• Operate with a test–learn–iterate mindset to continuously improve conversion and efficiency.
• Build relationships with internal and external thought leaders and influencers to support programs and contribute to thought-leadership content that strengthens brand credibility in business and enterprise segments.

What YOU bring to the team:

##Required Qualifications

• 3 years of B2B marketing experience, with a strong emphasis on demand generation and integrated campaigns.
• Demonstrated success driving measurable outcomes: leads, pipeline, revenue impact, and clear ROI reporting.
• Experience partnering closely with Sales (direct and/or channel) and aligning on targeting, follow-up, and conversion goals.
• Hands-on execution skills across key channels: email, paid media, webinars/events, content-led campaigns, and lifecycle/nurture.
• Strong project management experience.
• Comfort working with agencies and internal creative/content teams to produce high-quality assets quickly.
• Strong analytical and communication skills—able to translate performance data into clear actions.

##Preferred / Nice-to-Have

• Familiarity with B2B SEO/SEM planning and execution.
• Background in SaaS, endpoint/IT tools, or selling to IT decision-makers.
• Channel marketing/co-marketing experience with resellers, distributors, MSPs, or alliance partners.
• Experience working with marketing automation and CRM systems (e.g., Marketo/HubSpot and Salesforce or similar).

##Key Competencies

• Pipeline mindset: prioritizes programs that create qualified conversations and revenue.
• Cross-functional leadership: aligns stakeholders and drives execution without heavy oversight.
• Creative problem-solving: thinks out-of-the-box and adapts quickly.
• Operational rigor: thrives in the details and keeps work moving.
• Continuous optimization: tests, learns, and iterates based on data.

##What Success Looks Like (First 6–12 Months)

• Consistent delivery of campaign programs that contribute to qualified pipeline for Business and Enterprise.
• Strong alignment with direct sales and channel teams, including clear targeting and follow-up motions.
• Reliable reporting cadence and a culture of optimization across campaigns.

US:

• Parallels is an award-winning solution that has helped millions of users for 25+ years
• We have millions of users and decades of innovation under our belts.
• We offer a fully remote workspace.There is no pressure to work in an office whatsoever.
• Hours are flexible, too! You’ve worked hard to build your life, and we don’t want you to give it up for work.
• Our team is growing fast, and there’s atonof energy and a lot of really smart, motivated, fun people ready to welcome you in.

What are you waiting for? Apply now! We can’t wait to meet you.

(FYI, we’re lucky to have a lot of interest and wesoappreciate your application, though please note that we’ll only contact you if you’ve been selected for an interview.)

About Parallels

Parallels is a top VDI/EUC product helping businesses since 1999. Whether it’s desktop or cloud, on-prem or hybrid, Parallels has a solution to help your company optimize the speed and security of your work environment at an affordable price.

It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

Parallels is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that are required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential.

As part of our evaluation process, we utilize an AI tool to assess candidates.

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