Top Benefits
About the role
Organic Traditions is Canada's leading Superfoods brand, with over 20 years of heritage in functional nutrition and a mission to make superfoods super simple. We believe in creating better health for people and the planet through nutrient-dense, sustainable foods that fit modern lifestyles.
The Opportunity
We're looking for a dynamic and driven Brand Manager to join our fast-growing business. This is a highly collaborative, hands-on role that blends creativity, strategy, and execution. You'll lead the planning and rollout of campaigns that bring our brand to life, from product launches and influencer partnerships to retail activations and digital storytelling.
You'll own the brand strategy across channels, work cross-functionally, and help scale Organic Traditions' presence in both Canadian and US markets.
What You'll Do
Brand Strategy & Planning
- Develop and execute annual brand plans and go-to-market strategies that fuel growth
- Translate brand vision into powerful, consumer-first campaigns and customer programs
- Partner with leadership to shape positioning, messaging, and portfolio priorities
- Build and execute omni-channel launch plans for new innovations
Marketing Communications & PR
- Lead the creation of breakthrough marketing campaigns across digital, social, email, and in-store channels
- Manage agencies and freelancers to deliver high-impact creative that builds brand love
- Support PR, influencer, and community events grow awareness and community engagement
- Ensure every touchpoint - from packaging to social posts - reflects the brand’s purpose and personality
Retail & Trade Marketing
- Collaborate with sales to bring the brand to life in-store through trade programs, national display programs, demos, and shopper marketing
- Develop compelling sales tools - sell sheets, launch decks, and trade presentations that win with retailers
- Lead, design, and execute trade shows and brand activations that capture attention and drive connection
Project & Budget Management
- Lead cross-functional teams and creative agencies to deliver projects on time and on budget
- Manage the marketing budget, track ROI, and reallocate spend for maximum impact
- Monitor campaign and launch results, sharing insights and recommendations with leadership
Performance Tracking & Reporting
- Define KPIs and monitor brand performance metrics
- Prepare and present performance reports and insights to key stakeholders
- Use data-driven insights to recommend strategic improvements
Who You Are
You're an entrepreneurial brand builder who thrives in a fast-paced, growth-stage environment - the kind of person who gets energized by the journey from concept to shelf. You dream big, but you're not afraid to roll up your sleeves and make things happen yourself. You're a natural self-starter who doesn't wait for perfect clarity to move forward. Ambiguity doesn't intimidate you; it excites you. You take ownership, see around corners, and find ways to drive things forward even when the path isn't perfectly clear.
You think strategically about where the brand needs to go, but you're equally comfortable jumping into the details to execute. CPG branding, innovation, and consumer marketing aren't just skills you have; they're what you live and breathe. You understand how to connect creative thinking with business results, and you're collaborative by nature, curious about what you don't know yet, and genuinely passionate about health, wellness, and Superfoods.
What Sets You Apart
- Bachelor’s degree in Marketing, Communications, or related field
- 5+ years of experience in brand management or marketing roles, preferably in CPG, wellness, or natural products
- Proven success managing brand or product launches, campaigns, or partnerships
- Experience managing creative agencies and cross-functional teams
- Excellent analytical skills with experience in market research and data-driven decision making
- Strong time management skills, with the ability to manage multiple deliverables in a fast-paced environment
- Proficiency in budgeting, financial forecasting, and ROI analysis
- Exceptional communication, storytelling, and presentation skills - both written and verbal
Why Work With Us
We're a team of passionate, inclusive and purpose-driven individuals that believe work should be meaningful and fun. You'll be part of a collaborative culture where support isn't just a buzzword, it's how we operate. When your birthday rolls around, you get the day off with pay (because celebrating you matters). And when summer hits? From Victoria Day to Labour Day, we switch to Summer Hours so you can actually enjoy those long, sunny Friday evenings.
We take care of our team with extensive health benefits and wellness initiatives, plus flexible working hours, and generous time off. Every year between Christmas ad New Year's, the whole company shuts down so you can truly unplug and recharge. We recognize wins big and small, gather for team events that actually strengthen our culture and - here's the best part - we keep you stocked with a generous annual allowance of our Superfoods, because if we believe in what we make, you should get to enjoy it too.
About Organic Traditions
At Organic Traditions our mission is to empower individuals to live a healthier more fulfilling life by providing certified organic, non GMO, nutrient dense superfoods, and other plant based products from around the globe.
Our food. Our Health. Our Inspiration
Organic Traditions is inspired by historically revered traditional superfoods of many indigenous cultures from around the world. You will find a diverse range of superfoods, herbs, loose leaf and other specialty teas, low glycemic sweeteners, and other totally unique super high quality plant based product from many healing traditions, cultures and medical systems. Organic Traditions superfoods and herbs come from Ayurveda, Jamu, Unami, Asian, African, South American and Western traditions. Each superfood has a story. Many played a vital role in the cultural and social landscapes of traditions past. While the modern world may be just discovering many of the benefits that these superfoods have to offer, ancient cultural traditions have prized the healing wisdom of these foods for centuries. The cultures from which we derive our products are historically noted for their superior health status and ability to fend off sickness, disease, and other environmental conditions through their ingrained use of plant based foods. The Maqui berry is famed for giving strength to the Mapuche, the indigenous people of central and southern Chile, while Maca is said to have sustained the imperial Incan warriors during battle. While many of these tales may capture our imaginations, it is the nutritional benefits that are imperative for us today more than ever before. Fuel yourself with the superfoods of our ancestors and nourish yourself with the wisdom of super nutrition!
Top Benefits
About the role
Organic Traditions is Canada's leading Superfoods brand, with over 20 years of heritage in functional nutrition and a mission to make superfoods super simple. We believe in creating better health for people and the planet through nutrient-dense, sustainable foods that fit modern lifestyles.
The Opportunity
We're looking for a dynamic and driven Brand Manager to join our fast-growing business. This is a highly collaborative, hands-on role that blends creativity, strategy, and execution. You'll lead the planning and rollout of campaigns that bring our brand to life, from product launches and influencer partnerships to retail activations and digital storytelling.
You'll own the brand strategy across channels, work cross-functionally, and help scale Organic Traditions' presence in both Canadian and US markets.
What You'll Do
Brand Strategy & Planning
- Develop and execute annual brand plans and go-to-market strategies that fuel growth
- Translate brand vision into powerful, consumer-first campaigns and customer programs
- Partner with leadership to shape positioning, messaging, and portfolio priorities
- Build and execute omni-channel launch plans for new innovations
Marketing Communications & PR
- Lead the creation of breakthrough marketing campaigns across digital, social, email, and in-store channels
- Manage agencies and freelancers to deliver high-impact creative that builds brand love
- Support PR, influencer, and community events grow awareness and community engagement
- Ensure every touchpoint - from packaging to social posts - reflects the brand’s purpose and personality
Retail & Trade Marketing
- Collaborate with sales to bring the brand to life in-store through trade programs, national display programs, demos, and shopper marketing
- Develop compelling sales tools - sell sheets, launch decks, and trade presentations that win with retailers
- Lead, design, and execute trade shows and brand activations that capture attention and drive connection
Project & Budget Management
- Lead cross-functional teams and creative agencies to deliver projects on time and on budget
- Manage the marketing budget, track ROI, and reallocate spend for maximum impact
- Monitor campaign and launch results, sharing insights and recommendations with leadership
Performance Tracking & Reporting
- Define KPIs and monitor brand performance metrics
- Prepare and present performance reports and insights to key stakeholders
- Use data-driven insights to recommend strategic improvements
Who You Are
You're an entrepreneurial brand builder who thrives in a fast-paced, growth-stage environment - the kind of person who gets energized by the journey from concept to shelf. You dream big, but you're not afraid to roll up your sleeves and make things happen yourself. You're a natural self-starter who doesn't wait for perfect clarity to move forward. Ambiguity doesn't intimidate you; it excites you. You take ownership, see around corners, and find ways to drive things forward even when the path isn't perfectly clear.
You think strategically about where the brand needs to go, but you're equally comfortable jumping into the details to execute. CPG branding, innovation, and consumer marketing aren't just skills you have; they're what you live and breathe. You understand how to connect creative thinking with business results, and you're collaborative by nature, curious about what you don't know yet, and genuinely passionate about health, wellness, and Superfoods.
What Sets You Apart
- Bachelor’s degree in Marketing, Communications, or related field
- 5+ years of experience in brand management or marketing roles, preferably in CPG, wellness, or natural products
- Proven success managing brand or product launches, campaigns, or partnerships
- Experience managing creative agencies and cross-functional teams
- Excellent analytical skills with experience in market research and data-driven decision making
- Strong time management skills, with the ability to manage multiple deliverables in a fast-paced environment
- Proficiency in budgeting, financial forecasting, and ROI analysis
- Exceptional communication, storytelling, and presentation skills - both written and verbal
Why Work With Us
We're a team of passionate, inclusive and purpose-driven individuals that believe work should be meaningful and fun. You'll be part of a collaborative culture where support isn't just a buzzword, it's how we operate. When your birthday rolls around, you get the day off with pay (because celebrating you matters). And when summer hits? From Victoria Day to Labour Day, we switch to Summer Hours so you can actually enjoy those long, sunny Friday evenings.
We take care of our team with extensive health benefits and wellness initiatives, plus flexible working hours, and generous time off. Every year between Christmas ad New Year's, the whole company shuts down so you can truly unplug and recharge. We recognize wins big and small, gather for team events that actually strengthen our culture and - here's the best part - we keep you stocked with a generous annual allowance of our Superfoods, because if we believe in what we make, you should get to enjoy it too.
About Organic Traditions
At Organic Traditions our mission is to empower individuals to live a healthier more fulfilling life by providing certified organic, non GMO, nutrient dense superfoods, and other plant based products from around the globe.
Our food. Our Health. Our Inspiration
Organic Traditions is inspired by historically revered traditional superfoods of many indigenous cultures from around the world. You will find a diverse range of superfoods, herbs, loose leaf and other specialty teas, low glycemic sweeteners, and other totally unique super high quality plant based product from many healing traditions, cultures and medical systems. Organic Traditions superfoods and herbs come from Ayurveda, Jamu, Unami, Asian, African, South American and Western traditions. Each superfood has a story. Many played a vital role in the cultural and social landscapes of traditions past. While the modern world may be just discovering many of the benefits that these superfoods have to offer, ancient cultural traditions have prized the healing wisdom of these foods for centuries. The cultures from which we derive our products are historically noted for their superior health status and ability to fend off sickness, disease, and other environmental conditions through their ingrained use of plant based foods. The Maqui berry is famed for giving strength to the Mapuche, the indigenous people of central and southern Chile, while Maca is said to have sustained the imperial Incan warriors during battle. While many of these tales may capture our imaginations, it is the nutritional benefits that are imperative for us today more than ever before. Fuel yourself with the superfoods of our ancestors and nourish yourself with the wisdom of super nutrition!