Senior CRM Executive
About the role
MAIN OBJECTIVE OF THIS POSITION 设立该职务的基本目的
- To support all channels’ CRM program’s execution.
- To ensure customer satisfaction through well managed CRM agency, call center and other integrated platforms.
- Provide support to business with adequate data analysis and proper CRM programs
- To assist in technical and system platform development to better engage with customers of the brand.
Main Responsibilities Of This Position 该职务的主要职责
- Develop loyalty and consumer communication strategy in all channels to support loyalty throughout the customer life cycle.
- Develop and implement customer lifecycle communication programs to acquire new members, bind existing members, reactivate lapse members and drive repeat sales
- Work across functions – marketing, retail brand experience, sales – to develop customer segmentation and appropriate CRM activation programs
- Monitor, analyze and report CRM data to get business insights, evaluate performance of markets, members and stores as well as maximize customer lifetime value
- Support IT program to develop adequate Infrastructure to enable single-view, campaign management, and Retail Scorecard system maintenance.
- Support and implement new technology digital communication platforms like WeChat Work.
- Develop and execute the predictive service marketing module with the overall intention to measure and map incremental business growth, retention/loyalty impact and campaign success metric.
- All CRM cooperation management and arrangement. Support and assist brand in any range of contact points and increase communication efficiency
MAIN KPIs OF THIS POSITION 该职务的主要业绩指标 CRM program management
- Timely and flawless execution
- CRM campaign management
- Customer segment mix% (new/loyal/sleep/lapsed)
Data analysis
- Timely and accurate report with insightful implications
Communication and Team coordination
- Seamless cooperation with cross function team members
- Agency management for effective outcome
Principal Competencies, Skills And Background 该职务所需的主要技能及相关背景
- Bachelor degree
- 4-5 years experience in relative position
- Skillful in data processing
- Creative , analytical, logical
- Good sense of beauty industry, Positive attitude
- Good in English both for spoken and written
- Good communication & interpersonal skills
About MAKE UP FOR EVER
WHOEVER YOU ARE, WE ARE YOUR TEAM. WELCOME TO THE COLLECTIVE.
We are a collective who drives the world of makeup forward. Our core mission: creating high-performance products and services to help everyone unleash their personal edge.
Together, we strive to make this vision of beauty a reality by inspiring, empowering and connecting with everyone joining us.
👄 👄 👄👄
Since day one and for ever, we celebrate your unique beauty. That's why we've made the expertise of our makeup artists available to you, to offer you the most innovative and efficient products and tips. Our goal? To help you unleash your creativity and express your inner artist.
40 years of rich history in creativity and innovation in the world of makeup, embodying the passion and expertise that have shaped the industry for four decades.
🏳️🌈 🌳 🏳️🌈 🌳
We are committed to perpetuating the values of solidarity, tolerance and equality instilled by our Founder, Dany Sanz, always driving all our actions in respect of each other and the environment.
Now you’re here, we invite you to come backstage to uncover what makes MAKE UP FOR EVER’s Collective so different.
Senior CRM Executive
About the role
MAIN OBJECTIVE OF THIS POSITION 设立该职务的基本目的
- To support all channels’ CRM program’s execution.
- To ensure customer satisfaction through well managed CRM agency, call center and other integrated platforms.
- Provide support to business with adequate data analysis and proper CRM programs
- To assist in technical and system platform development to better engage with customers of the brand.
Main Responsibilities Of This Position 该职务的主要职责
- Develop loyalty and consumer communication strategy in all channels to support loyalty throughout the customer life cycle.
- Develop and implement customer lifecycle communication programs to acquire new members, bind existing members, reactivate lapse members and drive repeat sales
- Work across functions – marketing, retail brand experience, sales – to develop customer segmentation and appropriate CRM activation programs
- Monitor, analyze and report CRM data to get business insights, evaluate performance of markets, members and stores as well as maximize customer lifetime value
- Support IT program to develop adequate Infrastructure to enable single-view, campaign management, and Retail Scorecard system maintenance.
- Support and implement new technology digital communication platforms like WeChat Work.
- Develop and execute the predictive service marketing module with the overall intention to measure and map incremental business growth, retention/loyalty impact and campaign success metric.
- All CRM cooperation management and arrangement. Support and assist brand in any range of contact points and increase communication efficiency
MAIN KPIs OF THIS POSITION 该职务的主要业绩指标 CRM program management
- Timely and flawless execution
- CRM campaign management
- Customer segment mix% (new/loyal/sleep/lapsed)
Data analysis
- Timely and accurate report with insightful implications
Communication and Team coordination
- Seamless cooperation with cross function team members
- Agency management for effective outcome
Principal Competencies, Skills And Background 该职务所需的主要技能及相关背景
- Bachelor degree
- 4-5 years experience in relative position
- Skillful in data processing
- Creative , analytical, logical
- Good sense of beauty industry, Positive attitude
- Good in English both for spoken and written
- Good communication & interpersonal skills
About MAKE UP FOR EVER
WHOEVER YOU ARE, WE ARE YOUR TEAM. WELCOME TO THE COLLECTIVE.
We are a collective who drives the world of makeup forward. Our core mission: creating high-performance products and services to help everyone unleash their personal edge.
Together, we strive to make this vision of beauty a reality by inspiring, empowering and connecting with everyone joining us.
👄 👄 👄👄
Since day one and for ever, we celebrate your unique beauty. That's why we've made the expertise of our makeup artists available to you, to offer you the most innovative and efficient products and tips. Our goal? To help you unleash your creativity and express your inner artist.
40 years of rich history in creativity and innovation in the world of makeup, embodying the passion and expertise that have shaped the industry for four decades.
🏳️🌈 🌳 🏳️🌈 🌳
We are committed to perpetuating the values of solidarity, tolerance and equality instilled by our Founder, Dany Sanz, always driving all our actions in respect of each other and the environment.
Now you’re here, we invite you to come backstage to uncover what makes MAKE UP FOR EVER’s Collective so different.