Manager, Digital Fundraising
About the role
Position Profile:
Location: Humber River Health Foundation
Reports to: Director, Marketing & Communications
Term: 16-Month Maternity Leave Contract (Full-Time)
Work Model: Hybrid (minimum 3 days in office weekly)
Position Overview
We’re on the hunt for a digital fundraising maestro—someone strategic, data-driven, and storytelling-savvy—to lead Humber’s digital campaigns, annual giving initiatives (Direct Mail, Monthly Giving, Staff Giving and Tribute Giving), and donor engagement programs. You’ll ensure these multi-channel efforts delight supporters, grow revenue, and amplify the Foundation’s mission of advancing compassionate care and innovation.
Key Responsibilities
Digital Campaign Leadership
- Design, execute, and optimize multi-channel digital fundraising campaigns—including email solicitation, social media, digital ads, and donation landing pages.
- Use automation, A/B testing, segmentation, and dynamic content to drive engagement and conversion.
Annual Giving Program Management
- Lead and manage Humber’s Annual Giving campaigns, including Direct Mail, Monthly Giving, Staff Giving and Tribute Giving
- Plan and oversee campaign logistics: production timelines, vendor coordination, messaging strategy, and stewardship follow-through.
- Draft compelling appeal content, stewardship letters, donor recognition materials, and ensure consistent and personalized donor touches.
- Monitor campaign performance and use data to refine tactics and bolster year-over-year donor retention and revenue growth.
Platform & Content Management
- Oversee the digital fundraising tech stack—email platforms, CRMs, social channels, and analytics dashboards.
- Improve donor experiences with optimized forms, CTAs, landing pages, and seamless workflows.
Analytics & Performance Reporting
- Track campaign metrics: open/click-through rates, conversion, retention, and ROI.
- Create dashboards and articulate insights to leadership to guide strategy and decision-making.
Virtual Engagement & Creative Content
- Support donor livestreams, virtual events, video messages, and other digital engagement opportunities.
- Collaborate with Communications to develop storytelling collateral that resonates with varied donor audiences.
Cross-Functional Collaboration
- Work closely with the Stewardship, Database and Development teams to align donor recognition, impact reporting, and personalized engagement touchpoints with digital and annual giving strategies.
- Ensure messaging and experiences are cohesive, brand-aligned, and impactful across all donor touchpoints
Qualifications & Skills
- Post-secondary degree in fundraising, marketing, communications, or related field (or equivalent experience).
- 3–5 years’ experience in digital fundraising and managing annual giving programs (e.g., direct mail, multi-channel appeals).
- Proficient with email platforms, CRM systems, analytics tools, and digital ad systems.
- Skilled in campaign segmentation, automation, A/B testing, and donor communications.
- Data-savvy, with ability to translate metrics into storytelling and strategic guidance.
Why Humber River Health Foundation?
You’ll join a purpose-driven, upbeat team passionate about making healthcare better. Your leadership in digital and annual giving will directly support innovation and patient care—an opportunity to truly make a difference over the next 16 months and beyond.
Humber River Health Foundation supports Humber River Health, North America’s first fully digital hospital. We're proud to fund cutting-edge technology, compassionate patient care, and innovation that makes a real difference — for our community and for the future of healthcare.
At the Foundation, we’re a small team with big goals, working together to raise the funds that make all of this possible.
Please refer to the Foundation www.hrhfoundation.ca and the Humber River Health website www.hrh.ca for additional information.
About Humber River Health
Five years since opening our doors as North America’s first fully digital hospital and we remain unwavering in our belief that we can change the hospital where we work, the community where we live, and the world of healthcare beyond our borders. Serving a community of 850,000 residents in North West Toronto, Equity Inclusivity and active participation in the North West Toronto Ontario Health Team are key initiatives that are important to our Team.
At Humber River Hospital, we use a custom combination of technology and clinical expertise to rebuild elements of care. We make technology work for staff and physicians; giving them more time to spend with patients, to eliminate inefficiencies, and to reduce the chance of errors.
We are formally affiliated with both the University of Toronto and Queen’s University and committed to becoming a community academic hospital. Clinical Excellence, Optimizing Care Through Technology and Community Connection frame our Research Strategy.
At Humber River Hospital, we’re not hoping for a renaissance, we are making it happen. As part of our dynamic team, you can lead the way, as we continue our journey towards high reliability care!
Manager, Digital Fundraising
About the role
Position Profile:
Location: Humber River Health Foundation
Reports to: Director, Marketing & Communications
Term: 16-Month Maternity Leave Contract (Full-Time)
Work Model: Hybrid (minimum 3 days in office weekly)
Position Overview
We’re on the hunt for a digital fundraising maestro—someone strategic, data-driven, and storytelling-savvy—to lead Humber’s digital campaigns, annual giving initiatives (Direct Mail, Monthly Giving, Staff Giving and Tribute Giving), and donor engagement programs. You’ll ensure these multi-channel efforts delight supporters, grow revenue, and amplify the Foundation’s mission of advancing compassionate care and innovation.
Key Responsibilities
Digital Campaign Leadership
- Design, execute, and optimize multi-channel digital fundraising campaigns—including email solicitation, social media, digital ads, and donation landing pages.
- Use automation, A/B testing, segmentation, and dynamic content to drive engagement and conversion.
Annual Giving Program Management
- Lead and manage Humber’s Annual Giving campaigns, including Direct Mail, Monthly Giving, Staff Giving and Tribute Giving
- Plan and oversee campaign logistics: production timelines, vendor coordination, messaging strategy, and stewardship follow-through.
- Draft compelling appeal content, stewardship letters, donor recognition materials, and ensure consistent and personalized donor touches.
- Monitor campaign performance and use data to refine tactics and bolster year-over-year donor retention and revenue growth.
Platform & Content Management
- Oversee the digital fundraising tech stack—email platforms, CRMs, social channels, and analytics dashboards.
- Improve donor experiences with optimized forms, CTAs, landing pages, and seamless workflows.
Analytics & Performance Reporting
- Track campaign metrics: open/click-through rates, conversion, retention, and ROI.
- Create dashboards and articulate insights to leadership to guide strategy and decision-making.
Virtual Engagement & Creative Content
- Support donor livestreams, virtual events, video messages, and other digital engagement opportunities.
- Collaborate with Communications to develop storytelling collateral that resonates with varied donor audiences.
Cross-Functional Collaboration
- Work closely with the Stewardship, Database and Development teams to align donor recognition, impact reporting, and personalized engagement touchpoints with digital and annual giving strategies.
- Ensure messaging and experiences are cohesive, brand-aligned, and impactful across all donor touchpoints
Qualifications & Skills
- Post-secondary degree in fundraising, marketing, communications, or related field (or equivalent experience).
- 3–5 years’ experience in digital fundraising and managing annual giving programs (e.g., direct mail, multi-channel appeals).
- Proficient with email platforms, CRM systems, analytics tools, and digital ad systems.
- Skilled in campaign segmentation, automation, A/B testing, and donor communications.
- Data-savvy, with ability to translate metrics into storytelling and strategic guidance.
Why Humber River Health Foundation?
You’ll join a purpose-driven, upbeat team passionate about making healthcare better. Your leadership in digital and annual giving will directly support innovation and patient care—an opportunity to truly make a difference over the next 16 months and beyond.
Humber River Health Foundation supports Humber River Health, North America’s first fully digital hospital. We're proud to fund cutting-edge technology, compassionate patient care, and innovation that makes a real difference — for our community and for the future of healthcare.
At the Foundation, we’re a small team with big goals, working together to raise the funds that make all of this possible.
Please refer to the Foundation www.hrhfoundation.ca and the Humber River Health website www.hrh.ca for additional information.
About Humber River Health
Five years since opening our doors as North America’s first fully digital hospital and we remain unwavering in our belief that we can change the hospital where we work, the community where we live, and the world of healthcare beyond our borders. Serving a community of 850,000 residents in North West Toronto, Equity Inclusivity and active participation in the North West Toronto Ontario Health Team are key initiatives that are important to our Team.
At Humber River Hospital, we use a custom combination of technology and clinical expertise to rebuild elements of care. We make technology work for staff and physicians; giving them more time to spend with patients, to eliminate inefficiencies, and to reduce the chance of errors.
We are formally affiliated with both the University of Toronto and Queen’s University and committed to becoming a community academic hospital. Clinical Excellence, Optimizing Care Through Technology and Community Connection frame our Research Strategy.
At Humber River Hospital, we’re not hoping for a renaissance, we are making it happen. As part of our dynamic team, you can lead the way, as we continue our journey towards high reliability care!