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DIRECTOR MARKETING, COMMUNICATIONS & PUBLIC RELATI...

Opportunity 17, Alberta
Senior Level
full_time

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Virtual

Ongoing Opportunity

Posted

2025-11-18

DIRECTOR MARKETING, COMMUNICATIONS & PUBLIC RELATIONS

Volunteer Well

1 Openings

Summary The Volunteer Well is a Canadian non-profit connecting volunteers with those in need, empowering communities, promoting inclusivity, and fostering kindness through innovative programs, events, and partnerships.

Description What you’ll be doing

About Us The Volunteer Well is a Canadian non-profit dedicated to fostering a more inclusive, compassionate society by directly

connecting volunteers ("givers") with individuals in need ("receivers"). Through an innovative direct-source volunteering

model, we empower individuals, strengthen families, and unite communities, especially those facing systemic barriers

such as women, seniors, new immigrants, low-income individuals, and marginalized groups. Our mission is carried out

through our online digital portal, Generosity Hub (currently managed via a Facebook Private Group Marketplace)

impactful inclusive programs and events, partnerships with businesses and philanthropists, and advocacy for generosity

as a force for social change. By breaking down traditional barriers to support and promoting a culture of giving and

receiving, we envision a world where kindness, justice, and human connection thrive.

Why join us?

By Joining The Volunteer Well, You Will:  Be part of a passionate team committed to strengthening communities and fostering human connection.

 Build meaningful relationships and connect with like-minded individuals.

 Make a real impact while giving back to the community.

 Enjoy a sense of fulfillment by contributing to a cause that promotes inclusivity and support for those in need.

Role Overview

The Director of Communications, Marketing & Public Relations is a strategic and governance role that offers oversight

and advisory support for all aspects of the charity’s external communications, digital marketing, and public relations. In

this role, the Director ensures that all communications and marketing initiatives are aligned with The Volunteer Well’s

mission, vision, and values, and that they effectively promote the charity’s initiatives to a diverse range of audiences.

While providing strategic leadership, the Director does not directly manage day-to-day execution but serves as an

advisor and resource for both the Board and the Communications/Marketing team.

Key Responsibilities

Governance & Strategic Oversight

 Provide expert guidance in formulating and refining communications, marketing, and public relations strategies

that align with nonprofit best practices and support the charity’s goals.

 Advise on the development and adjustment of communication policies, digital marketing practices, and media

outreach protocols to ensure consistency, inclusivity, and legal compliance.

 Work closely with the Board, attending designated board meetings and offering strategic input on

communications-related decisions.

Operational Communications & Marketing Support

 Collaborate with the CEO and the communications/marketing team to craft comprehensive strategies for

enhancing visibility across digital platforms, traditional media, and community outreach.

 Oversee the planning and execution of media outreach, press releases, and event coordination, ensuring

messaging consistency and timeliness.

 Support the formulation of crisis communications protocols and manage media inquiries to uphold the

reputation and integrity of the organization.

Collaboration & Role Boundaries

 Act as a strategic advisor to the CEO and the communications/marketing team, providing recommendations

without assuming direct operational control.

 Ensure that strategies and initiatives are executed in close collaboration with internal stakeholders, external

partners, and board members, while respecting established governance frameworks.

 Clearly delineate advisory responsibilities from day-to-day management, ensuring operational execution

remains within the purview of the designated teams.

Policy & Process Development

 Lead efforts to review, develop, and refine policies governing public relations, digital marketing, and content

dissemination.

 Advise on the creation and optimization of digital marketing strategies—including SEO, social media, and

website management—to boost online presence.

 Ensure that all communications and marketing processes meet current nonprofit standards and legal

requirements while supporting structural scalability and inclusivity.

Fundraising & Sustainability Commitment

 Contribute to the organization’s financial sustainability by actively supporting fundraising initiatives. This

includes leveraging media relationships, personal networks, and communications channels to promote funding

opportunities.

 Help ensure that the organization’s marketing expenditures and resource allocations are in line with overall

board expectations and fiduciary responsibilities.

Time Commitment & Expectation

 Term: Director of Marketing, Communications & Public Relations is a minimum of a 3-year term, with the option

for renewal for a further term upon expiry.

 Monthly and Annual Commitment: At least 8 hours per month devoted to board-level meetings, strategic

consultations, and advisory support, committee consultations, as well as additional strategic sessions with CEO/

teams as necessary.

 Board Meeting Participation: Attend at least 4 out of 6 virtual board meetings per year, as well as additional

strategic sessions as necessary.

 Active Engagement: Remain actively involved with both strategic planning and oversight of communications and

marketing initiatives, without being involved in day-to-day operations.

What We’re Looking For

 Experience: Senior-level expertise in communications, digital marketing, or public relations, ideally with a

background in the nonprofit sector.

 Strategic Insight: A proven track record in developing and executing comprehensive communications and

marketing strategies.

 Advisory Skills: Demonstrated ability to provide strategic guidance and collaborate effectively with leadership

teams while maintaining clear role boundaries.

 Commitment to Inclusion: A strong commitment to diversity, equity, and inclusion, with a personal alignment to

The Volunteer Well’s mission and values.

 Fundraising Acumen: Experience in leveraging communications for fundraising efforts and supporting broader

financial sustainability.

Lived experience and Diversity Statement

The Volunteer Well is committed to equity, diversity, and inclusion. We encourage applications from Indigenous, Black,

racialized, and 2SLGBTQ+ communities, women, newcomers, persons with disabilities, low-income families, and other

equity-deserving groups. We recognize that lived experience is a valuable asset and will be considered where applicable

to the role.

Application Process

Please send the following to HR@volunteer-well.org

  • A brief statement of interest explaining how their experience aligns with the role.
  • A resume highlighting relevant experience in strategic communications, marketing, or public relations within the

nonprofit or similar sectors.

Requirements Whether you meet these requirements or not, we encourage you to share your interest in us. You may still be a fit for a different opportunity with our organization.

Minimum 16 years old

Resume or Linkedin profile

Own laptop with internet access and camera

When

ASAP

Where

This is a virtual opportunity

This is a virtual opportunity

Causes

Community & Social ServicesSeniorsWomenChildren & Youth

Skills & Experience Marketing Strategy & PlanningPublic Relations SkillsCommunications ManagementDigital MarketingExecutive LeadershipContent Management

Type of Volunteer

Individual

Type of Activity

Virtual

Good for Ages

Adult (Ages 18-54)

Languages

English

Less Details

Volunteer Well

https://volunteer-well.org/

9055818187

Causes

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Communities

we help & serve

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Minimum Age Requirement

Adult (Age 18-54)

About Volunteer Success

1-10

Volunteer Success is a registered Canadian charity that offers a user-friendly online hub designed to help volunteers find meaningful opportunities and for organizations to connect with qualified volunteers.