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Senior Account Manager (PR)

North Strategic8 days ago
Hybrid
Toronto, Ontario
Senior Level
contract

Top Benefits

Private health and dental insurance
Life and disability insurance
Parental leave top‑up program

About the role

A three-time SABRE Canadian Agency of the Year winner North has achieved unprecedented success since launching in 2011. North disrupts the industry with its approach to PR, influencer and social and digital, establishing itself as a Canadian agency leader.

Where other agencies begin to stagnate, North has found the sweet spot between boutique and large agency: this ‘fourteen-year-old start-up’ is running on fresh momentum. What’s the secret? While new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency too.

We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.

Overview

As a Senior Account Manager , you will be working as part of a dynamic account team in a fast-paced agency environment, developing and delivering strategic, creative programs for consumer lifestyle clients. Your job is to tell the client’s story and drive impactful outcomes, with a focus on program execution and client service excellence. Success in this role comes from your ability to partner and collaborate with internal and external stakeholders, in addition to integrated agency partners.

We’re looking for a passionate team player with strong strategic thinking, organizational abilities and leadership skills. You’re a critical thinker who can create cross-channel strategies for our clients and coach junior team members. You’ve ideally worked in-agency before and know the ropes.

Please note this is a 6-month contract.

Responsibilities

  • Campaign day-to-day lead: Manage day-to-day execution across multiple clients, leading integrated programs that may span PR, influencer and digital. Act as the key project lead role on fast-paced consumer lifestyle clients, confidently managing up and down to keep projects moving smoothly from ideation to execution.
  • Creative strategist: Collaborate with senior leaders to develop strong plans and POVs, bringing curiosity, creativity and critical thinking to the table.
  • Narrative driver: A confident, strong writer and storyteller, skilled in crafting and editing a range of comms materials, from press releases to punchy pitches, sponsored content, influencer briefs or social content, landing with impact for clients.
  • Media relations pro: Maintain and grow strong relationships with Canadian media across consumer, lifestyle, retail, sports and/or business beats. Bringing a keen eye on how to pivot or personalize outreach to reach program coverage goals.
  • Integrated agency team lead: Navigate large, integrated agency models with ease and confidence, always considering and championing the role of PR and influencer in 360 program strategies and execution.
  • Social and influencer savvy: Lead integrated campaigns that span PR, influencer and social into cohesive communications programs.
  • Corporate comms: Bringing some experience with thought leadership, issues management and other corporate-led initiatives.
  • Client management: Serve as a trusted client lead, building deep relationships and proactively driving smart, strategic programs forward.
  • Coach and mentor: Lead junior team members with clarity and care, delegating, reviewing, and providing feedback while not hesitating to roll up sleeves to support when its needed.
  • Budget and finance lens: Manage project budgets accurately and partner with senior leaders on forecasting and financial oversight.

Qualifications

Our ideal candidate will also possess the following:

  • Post-graduate diploma in Public Relations, Corporate Communications or related discipline
  • 7-9 years of agency experience with a focus on media relations and influencer relations
  • Strong media relationships and Canadian media landscape knowledge across consumer, lifestyle, food, sports, retail and lifestyle beats
  • Corporate communications experience is an asset
  • Proven influencer strategy and program management expertise
  • Experience with consumer goods, grocery, sports, grocery or retail clients is an asset
  • Exceptional written and verbal communications skills
  • Skilled in PR/influencer event planning and logistics
  • Strong budget management capabilities
  • Team player with a commitment to mentoring junior team members and managing up to leaders effectively
  • Excellent time management and organizational skills
  • Detail-oriented, with a sharp eye for accuracy and timeliness across busy programs
  • Proactive and resourceful problem-solver, thriving in fast-paced environments
  • Familiar with the evolving Canadian media and influencer landscape, as well as social media platforms (TikTok, Instagram, Facebook, X/Twitter, reddit, YouTube, etc.)
  • Knowledge of PR and influencer management platforms (ie, Meltwater, Muck Rack, CreatorIQ, Traackr, etc.) and evolving AI tools
  • A curious and adaptable mindset, ready to continuously learn

Additional information

Why North Strategic? Something we’re most proud of at North is our level of employee engagement. Our employees love coming to work but also see relationships that extend beyond the work week. As a team we celebrate our company and employee milestones and encourage quality time together. We take pride in our entrepreneurial, creative and empowering culture, a result of our strong commitment to employee engagement.

What we're offering:

  • Meaningful work where you can have a direct impact working on some of the biggest brands out there!
  • A culture of entrepreneurship, creativity, growth and collaboration.
  • Work with top talent at an award-winning agency on a serious growth trajectory.
  • A focused commitment to career development and personal success – let us help you.
  • Access to thousands of on-demand e-learnings, including a good deal of AI tools and resources.
  • Highly competitive compensation and benefits package including substantial time off policies and mental wellness resources (like really. It’s a big deal).
  • Oh, and did we mention the perks?! Hybrid work environment, parental leave top-up program, regular social events, cell phone & internet allowance, professional development or wellness allowance, Business Resource Groups, Private health and Dental insurance, Life and Disability insurance… Just to name a few… #workperks.
  • Work from (almost) anywhere for up to 20 days per year.
  • All staff meetings so you’re always in the know.

To apply for this position, click 'Apply' and easily submit your resume. Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at North Strategic. We look forward to meeting you!

North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.

About North Strategic

Public Relations and Communications Services
51-200

North Strategic is a communications agency that drives earned media programs for our clients. We bring mass media coverage, word-of-mouth and social media buzz together with brand strategy and storytelling to help propel our clients’ business forward. We are a passionate, entrepreneurial group with a wide range of consumer marketing, corporate communications and brand building experience. From strategy-focused senior leadership to media relations experts and social media innovators, the team at North is creative as hell and enjoys making life as easy as possible for our clients.