About the role
At Steele Auto Group, we believe work should mean more. Here, you're not just doing a job, you’re part of something bigger. We’re proud to deliver the Best Customer Buying Experience. At the core of it all is our people where "Everything We Do is Driven by You"—your passion, your purpose, your potential.
Steele Auto Group is expanding and seeking a dedicated Sales Development & Event Manager to join our team. If you’re passionate about driving results, delivering exceptional customer service, and making an impact across multiple areas, this could be the opportunity for you. Join Steele Auto Group today as a Sales Development & Event Manager —where opportunity meets passion for automotive excellence!
The Sales Development & Event Manager will take the lead on designing and executing high-energy Private Sales Events across our dealerships. This is your chance to combine sales development, event management, and team coaching into one dynamic role that directly impacts our customers’ experience and our sales success.
Compensation aligned with experience, knowledge, skills, and abilities.
What You’ll Do
- Build and lead Steele’s Private Sales Event program – from strategy to execution.
- Host and energize in-store events, acting as the event lead and client liaison.
- Partner with dealerships and OEMs to plan timely, targeted campaigns.
- Reinforce the Steele Playbook Sales Process, coaching sales teams and driving accountability.
- Leverage databases and OEM programs to target the right clients at the right time.
- Create excitement with digital invites, social media, and marketing campaigns.
- Track results and report ROI to leadership.
What You Bring
- 2–5 years in automotive retail, sales, F&I, CRM, or event management.
- Strong knowledge of dealership operations, OEM programs, and CRM systems.
- Confidence leading events, coaching sales teams, and public speaking.
- Organized, detail-oriented, and skilled at cross-team coordination.
- Knowledge of privacy and CASL compliance.
- Willingness to travel across Atlantic Canada (and occasionally the U.S.).
What You Bring Why You'll Love Being Part of Steele Auto Group:
At Steele Auto Group, you’re not just joining a company, you’re joining a community. We’re all about:
A Supportive Team – We’ve got your back from day one.
Flexible Health & Dental Plans – Six cost-shared options
Employee Discounts – On vehicles, service, and parts
Retirement Savings – Employer-matching (up to 5% after 5 years)
Fast-Paced, Fun Vibes – No two days are the same—and we like it that way.
Career Growth – We promote from within and invest in your future.
Forward-Thinking Culture – Innovation and initiative are rewarded.
Steele Auto Group is more than just a workplace—it’s a place where your talents are recognized, your growth is championed, and your potential is limitless. We believe in building careers, not just filling roles, which is why we prioritize internal promotion and invest in developing our people. Every team member plays a role in our success, and we’re proud to foster a workplace that’s fair, inclusive, and full of opportunity for everyone.
Apply today and elevate your career or make your next move extraordinary!
Based in Halifax, Nova Scotia
Learn more about us at www.steeleauto.com
We can’t wait to meet YOU!
About Steele Auto Group
The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 50 auto dealerships, 3 Powerhouse Equipment stores and 9 collision centers, and is headquartered in Dartmouth, NS. The Group consists of approximately 2,100 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers. Steele Auto was recently presented with Canada’s GM Innovation Award. The group believes strongly in providing career growth opportunities for its team members including promoting from within along with providing mobility throughout the Atlantic region. Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children and families in need.
About the role
At Steele Auto Group, we believe work should mean more. Here, you're not just doing a job, you’re part of something bigger. We’re proud to deliver the Best Customer Buying Experience. At the core of it all is our people where "Everything We Do is Driven by You"—your passion, your purpose, your potential.
Steele Auto Group is expanding and seeking a dedicated Sales Development & Event Manager to join our team. If you’re passionate about driving results, delivering exceptional customer service, and making an impact across multiple areas, this could be the opportunity for you. Join Steele Auto Group today as a Sales Development & Event Manager —where opportunity meets passion for automotive excellence!
The Sales Development & Event Manager will take the lead on designing and executing high-energy Private Sales Events across our dealerships. This is your chance to combine sales development, event management, and team coaching into one dynamic role that directly impacts our customers’ experience and our sales success.
Compensation aligned with experience, knowledge, skills, and abilities.
What You’ll Do
- Build and lead Steele’s Private Sales Event program – from strategy to execution.
- Host and energize in-store events, acting as the event lead and client liaison.
- Partner with dealerships and OEMs to plan timely, targeted campaigns.
- Reinforce the Steele Playbook Sales Process, coaching sales teams and driving accountability.
- Leverage databases and OEM programs to target the right clients at the right time.
- Create excitement with digital invites, social media, and marketing campaigns.
- Track results and report ROI to leadership.
What You Bring
- 2–5 years in automotive retail, sales, F&I, CRM, or event management.
- Strong knowledge of dealership operations, OEM programs, and CRM systems.
- Confidence leading events, coaching sales teams, and public speaking.
- Organized, detail-oriented, and skilled at cross-team coordination.
- Knowledge of privacy and CASL compliance.
- Willingness to travel across Atlantic Canada (and occasionally the U.S.).
What You Bring Why You'll Love Being Part of Steele Auto Group:
At Steele Auto Group, you’re not just joining a company, you’re joining a community. We’re all about:
A Supportive Team – We’ve got your back from day one.
Flexible Health & Dental Plans – Six cost-shared options
Employee Discounts – On vehicles, service, and parts
Retirement Savings – Employer-matching (up to 5% after 5 years)
Fast-Paced, Fun Vibes – No two days are the same—and we like it that way.
Career Growth – We promote from within and invest in your future.
Forward-Thinking Culture – Innovation and initiative are rewarded.
Steele Auto Group is more than just a workplace—it’s a place where your talents are recognized, your growth is championed, and your potential is limitless. We believe in building careers, not just filling roles, which is why we prioritize internal promotion and invest in developing our people. Every team member plays a role in our success, and we’re proud to foster a workplace that’s fair, inclusive, and full of opportunity for everyone.
Apply today and elevate your career or make your next move extraordinary!
Based in Halifax, Nova Scotia
Learn more about us at www.steeleauto.com
We can’t wait to meet YOU!
About Steele Auto Group
The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 50 auto dealerships, 3 Powerhouse Equipment stores and 9 collision centers, and is headquartered in Dartmouth, NS. The Group consists of approximately 2,100 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers. Steele Auto was recently presented with Canada’s GM Innovation Award. The group believes strongly in providing career growth opportunities for its team members including promoting from within along with providing mobility throughout the Atlantic region. Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children and families in need.