Top Benefits
About the role
Sales Manager
Be at the Heart of Hamilton’s Biggest and Most Exciting Events
The Hamilton Convention Centre by Carmen’s is more than just a venue—it’s one of Canada’s premier full-service, privatized event spaces, right in the vibrant core of downtown Hamilton. As the city’s largest event venue, we’re known for delivering exceptional, large-scale experiences that bring people together for everything from corporate conferences to star-studded galas.
Whether you’re working behind the scenes, welcoming guests, coordinating events, or serving with polish, your role helps make these extraordinary moments possible. Join a team where every day is fast-paced, dynamic, and filled with the thrill of hosting Hamilton’s most memorable occasions.
As part of Carmen’s Group, you’ll be supported by a company with over 40 years of hospitality excellence—and empowered to contribute to a legacy of unforgettable events. If you’re ready to be part of something big, the Hamilton Convention Centre is the place to grow your career and make an impact.
Why Work for Carmens Group?
- Flexible Scheduling
- Career coaching & growth
- Great Place to Work Certified (2022-2024)
- Named Best Workplace in Canada & Hospitality/Retail
- Perks & Benefits
- Pay on Demand – get paid when you need it
- Global Hotel Discounts for your travels
- Comprehensive Group RRSP & Health Benefits
- Staff discounts at our restaurants
- Wellness Programs & Staff Events
- Clear Opportunities to Grow into Leadership Roles
- Employee Recognition Programs celebrating your achievements and milestones
- Referral Bonuses when you bring great talent to the team
- Safe, inclusive and supportive workplace culture
Join a company that values your growth, wellbeing and passion – where your career is supported every step of the way.
As the Sales Manager your primary responsibility will be on proactively sourcing and closing new business for the Hamilton Convention Centre. You will manage incoming inquiries, build relationships with new and existing clients, and use your sales expertise to convert leads into booked events. Your focus will be on corporate clientele and large scale functions, ensuring communications, tours and proposals reflect the quality and professionalism of our brand.
Key Responsibilities Include:
- Proactively hunt for new sales leads through outbound outreach, networking, cold calling and industry events
- Attract and secure new avenues of business by selling the City of Hamilton as a destination in addition to our facility
- Work with the City of Hamilton’s Tourism department to submit applications to host a variety of city wide events
- Cultivate relationships with key decision makers, businesses and associations in Hamilton and surrounding markets
- Generate and close event sales opportunities for corporate and large scale clients
- Conduct client consultations and site tours to present venue options and offerings
- Prepare and present customized proposals and contracts; follow up to secure bookings
- Respond promptly and professionally to inbound event inquiries
- Use upselling techniques to maximize revenue and client value
- Maintain accurate records of sales activity
- Meet or exceed sales targets and KPIs
- Represent the Hamilton Convention Centre at tradeshows, business networking events and meetings with Tourism Hamilton and other industry partners
- Keep up with industry trends, competitor offerings and best practices to stay ahead of the market
Qualifications:
-
Post-secondary education in Business, Hospitality, Event Management, Tourism, Communications, or a related field
-
CPSA certification or CEM, CMP, CMM designation considered an asset
-
5 + years experience in business to business sales, preferably in the hospitality, events, tourism or corporate services sector (associations, not for profit, and Government)
-
Proven ability to prospect and secure new business
-
Demonstrated success in B2B sales with a focus on events or service based industries
-
Experience selling to corporate clients and high volume event organizers
-
Proven ability to manage multiple projects and deadlines simultaneously
-
Strong hunter mentality – motivated by targets and new client acquisition
-
Strong interpersonal, presentation and negotiation skills
-
Highly organized
-
Confidence in cold outreach and initiating new business relationships
We are Carmen’s Group—a proud Hamilton-born hospitality company with a mission to create extraordinary memories. Our venues include Carmen’s Event Centre, The C Hotel by Carmen’s, The Lakeview, fig&lemon, The Arlington Hotel, The Good Earth Winery, and the Hamilton Convention Centre by Carmen’s.
Together, we’re shaping the future of Southern Ontario’s event and culinary scene—one unforgettable experience at a time.
If you’re a passionate service professional who thrives in fast-paced event environments and takes pride in creating unforgettable guest experiences, this is your moment.
Apply today and let’s deliver something extraordinary—together.
Carmens Group makes certain there is an equal employment opportunity for all employees and applicants for employment. Carmens Group will strive to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify People & Culture upon scheduling your interview.
nVMCc54spt
About Carmens Group
Hospitality can mean many things: a delicious meal with close friends, a warm smile, or a comfortable room after a long day. Great hospitality means creating extraordinary memories and extraordinary memories are created by those who are passionate about enriching the lives of others. At Carmens Group, we understand that hospitality is the expression of a love of people. This concept is at the very core of what we do.
With this idea as our guide, we’ve created Hamilton’s most esteemed hospitality establishments: Carmens Event Centre, C Hotel, Carmen's Catering, Baci Ristorante, the Hamilton Convention Centre by Carmen’s, Fig & Lemon, the Arlington Hotel, River's Edge at The Arlington, The Lakeview, and Mercanti Specialty Foods Inc. Each of these settings offers unique experiences, all infused by the passion that has continued to make our organization successful for over four decades.
We also know that great hospitality and a love of people cannot be contained within four walls. That’s why we’re not just committed to enriching the lives of our guests, but also to the diverse communities in Hamilton, Ontario. Through our Carmens Group Cares program, we support organizations such as Good Shepherd, The United Way, and Charity of Hope.
By dedicating ourselves to nurturing personal connections with our guests, our stakeholders, and our community, we have cultivated a positive culture and an organization positioned for sustainable success.
Top Benefits
About the role
Sales Manager
Be at the Heart of Hamilton’s Biggest and Most Exciting Events
The Hamilton Convention Centre by Carmen’s is more than just a venue—it’s one of Canada’s premier full-service, privatized event spaces, right in the vibrant core of downtown Hamilton. As the city’s largest event venue, we’re known for delivering exceptional, large-scale experiences that bring people together for everything from corporate conferences to star-studded galas.
Whether you’re working behind the scenes, welcoming guests, coordinating events, or serving with polish, your role helps make these extraordinary moments possible. Join a team where every day is fast-paced, dynamic, and filled with the thrill of hosting Hamilton’s most memorable occasions.
As part of Carmen’s Group, you’ll be supported by a company with over 40 years of hospitality excellence—and empowered to contribute to a legacy of unforgettable events. If you’re ready to be part of something big, the Hamilton Convention Centre is the place to grow your career and make an impact.
Why Work for Carmens Group?
- Flexible Scheduling
- Career coaching & growth
- Great Place to Work Certified (2022-2024)
- Named Best Workplace in Canada & Hospitality/Retail
- Perks & Benefits
- Pay on Demand – get paid when you need it
- Global Hotel Discounts for your travels
- Comprehensive Group RRSP & Health Benefits
- Staff discounts at our restaurants
- Wellness Programs & Staff Events
- Clear Opportunities to Grow into Leadership Roles
- Employee Recognition Programs celebrating your achievements and milestones
- Referral Bonuses when you bring great talent to the team
- Safe, inclusive and supportive workplace culture
Join a company that values your growth, wellbeing and passion – where your career is supported every step of the way.
As the Sales Manager your primary responsibility will be on proactively sourcing and closing new business for the Hamilton Convention Centre. You will manage incoming inquiries, build relationships with new and existing clients, and use your sales expertise to convert leads into booked events. Your focus will be on corporate clientele and large scale functions, ensuring communications, tours and proposals reflect the quality and professionalism of our brand.
Key Responsibilities Include:
- Proactively hunt for new sales leads through outbound outreach, networking, cold calling and industry events
- Attract and secure new avenues of business by selling the City of Hamilton as a destination in addition to our facility
- Work with the City of Hamilton’s Tourism department to submit applications to host a variety of city wide events
- Cultivate relationships with key decision makers, businesses and associations in Hamilton and surrounding markets
- Generate and close event sales opportunities for corporate and large scale clients
- Conduct client consultations and site tours to present venue options and offerings
- Prepare and present customized proposals and contracts; follow up to secure bookings
- Respond promptly and professionally to inbound event inquiries
- Use upselling techniques to maximize revenue and client value
- Maintain accurate records of sales activity
- Meet or exceed sales targets and KPIs
- Represent the Hamilton Convention Centre at tradeshows, business networking events and meetings with Tourism Hamilton and other industry partners
- Keep up with industry trends, competitor offerings and best practices to stay ahead of the market
Qualifications:
-
Post-secondary education in Business, Hospitality, Event Management, Tourism, Communications, or a related field
-
CPSA certification or CEM, CMP, CMM designation considered an asset
-
5 + years experience in business to business sales, preferably in the hospitality, events, tourism or corporate services sector (associations, not for profit, and Government)
-
Proven ability to prospect and secure new business
-
Demonstrated success in B2B sales with a focus on events or service based industries
-
Experience selling to corporate clients and high volume event organizers
-
Proven ability to manage multiple projects and deadlines simultaneously
-
Strong hunter mentality – motivated by targets and new client acquisition
-
Strong interpersonal, presentation and negotiation skills
-
Highly organized
-
Confidence in cold outreach and initiating new business relationships
We are Carmen’s Group—a proud Hamilton-born hospitality company with a mission to create extraordinary memories. Our venues include Carmen’s Event Centre, The C Hotel by Carmen’s, The Lakeview, fig&lemon, The Arlington Hotel, The Good Earth Winery, and the Hamilton Convention Centre by Carmen’s.
Together, we’re shaping the future of Southern Ontario’s event and culinary scene—one unforgettable experience at a time.
If you’re a passionate service professional who thrives in fast-paced event environments and takes pride in creating unforgettable guest experiences, this is your moment.
Apply today and let’s deliver something extraordinary—together.
Carmens Group makes certain there is an equal employment opportunity for all employees and applicants for employment. Carmens Group will strive to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify People & Culture upon scheduling your interview.
nVMCc54spt
About Carmens Group
Hospitality can mean many things: a delicious meal with close friends, a warm smile, or a comfortable room after a long day. Great hospitality means creating extraordinary memories and extraordinary memories are created by those who are passionate about enriching the lives of others. At Carmens Group, we understand that hospitality is the expression of a love of people. This concept is at the very core of what we do.
With this idea as our guide, we’ve created Hamilton’s most esteemed hospitality establishments: Carmens Event Centre, C Hotel, Carmen's Catering, Baci Ristorante, the Hamilton Convention Centre by Carmen’s, Fig & Lemon, the Arlington Hotel, River's Edge at The Arlington, The Lakeview, and Mercanti Specialty Foods Inc. Each of these settings offers unique experiences, all infused by the passion that has continued to make our organization successful for over four decades.
We also know that great hospitality and a love of people cannot be contained within four walls. That’s why we’re not just committed to enriching the lives of our guests, but also to the diverse communities in Hamilton, Ontario. Through our Carmens Group Cares program, we support organizations such as Good Shepherd, The United Way, and Charity of Hope.
By dedicating ourselves to nurturing personal connections with our guests, our stakeholders, and our community, we have cultivated a positive culture and an organization positioned for sustainable success.