Brand Manager, Premium Spirits Portfolio
About the role
Position Summary
Brand Manager, Premium Spirits Portfolio We are seeking a results-driven Brand Manager to lead the growth of our Premium Spirits Portfolio.This role will report into the Marketing Director and is responsible for developing and executing brand strategies, driving business performance, and delivering impactful marketing programs that build brand equity and achieve commercial objectives. Brands within the portfolio include The Kraken, Bushmills, Pendleton, Proper No. Twelve, and Ron Matusalum.
Key Responsibilities
Brand Strategy & Business Performance Develop and execute annual brand plans and business reviews. Analyze market, category, consumer, and competitive trends to identify growth opportunities. Turn data into actionable insights to shape brand strategy and decision-making. Manage brand P&L performance and deliver volume, revenue, and profit targets.
Marketing & Consumer Activation
Lead the development and execution of integrated marketing campaigns across channels. Manage agency partners to deliver creative and effective marketing programs. Evaluate campaign effectiveness and recommend improvements based on results. Ensure all brand assets and marketing materials remain current and relevant.
Portfolio Management
Support portfolio growth through innovation, pricing strategies, and brand development initiatives. Develop recommendations related to pricing, positioning, promotion, and consumer research. Oversee trade marketing initiatives that drive customer engagement and sales performance. Collaborate with regional sales leaders to ensure successful implementation of national brand programs.
Project & Budget Management
Manage multiple projects, timelines, and stakeholders to ensure on-time and on-budget delivery. Track and report program progress, performance, and outcomes. Manage brand budgets and recommend investments to maximize business results.
What You'll Bring
University Degree in Business, specialization in Marketing is a bonus 5+ years marketing experience within the Canadian alcoholic beverage industry Strong analytical and strategic thinking skills. Experience developing and executing successful brand marketing programs. Proven ability to manage budgets, agencies, and cross-functional teams. Strong commercial acumen with a focus on driving growth and profitability. Excellent communication, presentation, and project management skills.
Not the right fit? Search for Brand Manager, Premium Spirits Portfolio jobs in Toronto, Ontario, Canada
About Proximo Spirits Canada, Inc.
Proximo is a leading producer, distributor, importer and marketer of premium spirits with head offices in Jersey City, New Jersey. July 1st, 2014 marked the launch of Proximo Canada as a spirits supplier in Canada with a dedicated sales and marketing team, based on the extraordinary success of the Jose Cuervo® and Proximo brands in Canada, including 1800 ® Tequila, Three Olives ® Vodka , The Kraken ® Black Spiced Rum, Bushmills® Irish Whiskey, Proper No. Twelve® Irish Whiskey, The Sexton® Irish Whiskey, Dobel® Tequila, Boodles® Ron Matusalem® Rum, British Gin, Hangar 1® Vodka, Creyente® Mezcal, Pendleton® Whiskey, Old Camp® Whiskey, Stranahan’s® Colorado Whiskey and TINCUP® American Whiskey.
“Proximo”, translated as "next" in Spanish, has become a major producer of innovative spirits marketing and new product development. The company will continue to accelerate the growth of it’s high-profile portfolio of award-winning, premium brands, and bring new brands to the Canadian market.
We remind consumers to enjoy our products responsibly.
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Brand Manager, Premium Spirits Portfolio
About the role
Position Summary
Brand Manager, Premium Spirits Portfolio We are seeking a results-driven Brand Manager to lead the growth of our Premium Spirits Portfolio.This role will report into the Marketing Director and is responsible for developing and executing brand strategies, driving business performance, and delivering impactful marketing programs that build brand equity and achieve commercial objectives. Brands within the portfolio include The Kraken, Bushmills, Pendleton, Proper No. Twelve, and Ron Matusalum.
Key Responsibilities
Brand Strategy & Business Performance Develop and execute annual brand plans and business reviews. Analyze market, category, consumer, and competitive trends to identify growth opportunities. Turn data into actionable insights to shape brand strategy and decision-making. Manage brand P&L performance and deliver volume, revenue, and profit targets.
Marketing & Consumer Activation
Lead the development and execution of integrated marketing campaigns across channels. Manage agency partners to deliver creative and effective marketing programs. Evaluate campaign effectiveness and recommend improvements based on results. Ensure all brand assets and marketing materials remain current and relevant.
Portfolio Management
Support portfolio growth through innovation, pricing strategies, and brand development initiatives. Develop recommendations related to pricing, positioning, promotion, and consumer research. Oversee trade marketing initiatives that drive customer engagement and sales performance. Collaborate with regional sales leaders to ensure successful implementation of national brand programs.
Project & Budget Management
Manage multiple projects, timelines, and stakeholders to ensure on-time and on-budget delivery. Track and report program progress, performance, and outcomes. Manage brand budgets and recommend investments to maximize business results.
What You'll Bring
University Degree in Business, specialization in Marketing is a bonus 5+ years marketing experience within the Canadian alcoholic beverage industry Strong analytical and strategic thinking skills. Experience developing and executing successful brand marketing programs. Proven ability to manage budgets, agencies, and cross-functional teams. Strong commercial acumen with a focus on driving growth and profitability. Excellent communication, presentation, and project management skills.
Not the right fit? Search for Brand Manager, Premium Spirits Portfolio jobs in Toronto, Ontario, Canada
About Proximo Spirits Canada, Inc.
Proximo is a leading producer, distributor, importer and marketer of premium spirits with head offices in Jersey City, New Jersey. July 1st, 2014 marked the launch of Proximo Canada as a spirits supplier in Canada with a dedicated sales and marketing team, based on the extraordinary success of the Jose Cuervo® and Proximo brands in Canada, including 1800 ® Tequila, Three Olives ® Vodka , The Kraken ® Black Spiced Rum, Bushmills® Irish Whiskey, Proper No. Twelve® Irish Whiskey, The Sexton® Irish Whiskey, Dobel® Tequila, Boodles® Ron Matusalem® Rum, British Gin, Hangar 1® Vodka, Creyente® Mezcal, Pendleton® Whiskey, Old Camp® Whiskey, Stranahan’s® Colorado Whiskey and TINCUP® American Whiskey.
“Proximo”, translated as "next" in Spanish, has become a major producer of innovative spirits marketing and new product development. The company will continue to accelerate the growth of it’s high-profile portfolio of award-winning, premium brands, and bring new brands to the Canadian market.
We remind consumers to enjoy our products responsibly.