Marketing and Communications Lead
About the role
econext is a not-for-profit association with a mission to accelerate clean growth in Newfoundland and Labrador by: (1) stimulating research, development, and innovation; (2) preparing its workforce for a greening economy; and (3) acting as a catalyst for climate change action within its industries, businesses, and communities. econext has been working for more than 30 years on behalf of its 200 members to support environmentally sustainable economic development across many sectors.
econext is seeking a Marketing and Communications Lead to join its team at 235 Water Street in St. John’s, NL.
Job Description
econext’s Marketing and Communications Lead is responsible for developing and implementing strategies to enhance the organization’s profile and engagement through various communication channels.
Specific responsibilities include:
Communications
- Develop communications plans to achieve organizational goals and objectives
- Develop messaging and materials for multiple platforms
- Media relations
Content Development
- Collaborate with internal teams to collect content for stories and announcements
- Lead the creation of marketing assets to support initiatives and events
- Write and edit content for organizational channels and materials, including the website, newsletters, news releases, etc.
- Produce newsletters showcasing member achievements, sector news, and upcoming econext programs and activities
- Coordinate with external vendors to develop marketing communications content
Social Media and Digital Presence
- Plan and execute a comprehensive social media strategy across all platforms
- Create and post original multimedia content, ensuring alignment with organizational goals
- Draft and schedule platform-specific copy tailored to target audiences
Design and Branding
- Develop brand standards
- Develop visually appealing promotional materials and graphics
- Ensure brand consistency across all communication channels and materials
Event Marketing
- Coordinate promotional efforts for events, including pre-event planning and onsite communications
- Liaise with external stakeholders and vendors to amplify events
Tracking and Reporting
- Monitor and report on key marketing and communications performance indicators, including audience engagement, subscription growth, and campaign effectiveness
- Use analytics tools to evaluate the success of initiatives and recommend improvements based on data
Additional Duties
- Contribute to other organizational initiatives as required
**Qualifications **
- Bachelor’s degree (preferably in Business, Marketing or Public Relations) or equivalent experience
- 2+ years of experience working in marketing and/or communications in a professional setting
- Solid understanding of social media channels and tools from a business perspective
- Experience with social media scheduling tools (e.g., HeyOrca, Hootsuite)
- Ability to work independently and to take the initiative to self-start projects
- Creative approach to work with a willingness to try new approaches
- Proven communication skills, both verbal and written
- Excellent organizational skills and the ability to multi-task
- Experience with web content management systems (CMS)
- Basic to intermediate skills in graphic design applications (e.g., Canva, Adobe Suite) would be considered an asset
- Experience with photography/video editing would be considered an asset
- Experience with Adobe Creative Cloud (i.e., Illustrator, InDesign, Premiere Pro) would be considered an asset
- Skills and/or experience in newsletter creation and audience management (e.g., Mailchimp) would be considered an asset
Apply
econext offers a competitive benefits package and its staff work from a modern co-working environment in downtown St. John’s. To apply, please send a resumé or CV with a cover letter (in one document) to hiring@econext.ca with the subject line “Application – Marketing Communications Lead.” The deadline for submitting an application is 5 p.m. NST on Friday, Dec. 5, 2025.
econext is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals, and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, age, gender identity, marital status, disability, national or ethnic origin, military service status, citizenship, or other protected characteristics.
Marketing and Communications Lead
About the role
econext is a not-for-profit association with a mission to accelerate clean growth in Newfoundland and Labrador by: (1) stimulating research, development, and innovation; (2) preparing its workforce for a greening economy; and (3) acting as a catalyst for climate change action within its industries, businesses, and communities. econext has been working for more than 30 years on behalf of its 200 members to support environmentally sustainable economic development across many sectors.
econext is seeking a Marketing and Communications Lead to join its team at 235 Water Street in St. John’s, NL.
Job Description
econext’s Marketing and Communications Lead is responsible for developing and implementing strategies to enhance the organization’s profile and engagement through various communication channels.
Specific responsibilities include:
Communications
- Develop communications plans to achieve organizational goals and objectives
- Develop messaging and materials for multiple platforms
- Media relations
Content Development
- Collaborate with internal teams to collect content for stories and announcements
- Lead the creation of marketing assets to support initiatives and events
- Write and edit content for organizational channels and materials, including the website, newsletters, news releases, etc.
- Produce newsletters showcasing member achievements, sector news, and upcoming econext programs and activities
- Coordinate with external vendors to develop marketing communications content
Social Media and Digital Presence
- Plan and execute a comprehensive social media strategy across all platforms
- Create and post original multimedia content, ensuring alignment with organizational goals
- Draft and schedule platform-specific copy tailored to target audiences
Design and Branding
- Develop brand standards
- Develop visually appealing promotional materials and graphics
- Ensure brand consistency across all communication channels and materials
Event Marketing
- Coordinate promotional efforts for events, including pre-event planning and onsite communications
- Liaise with external stakeholders and vendors to amplify events
Tracking and Reporting
- Monitor and report on key marketing and communications performance indicators, including audience engagement, subscription growth, and campaign effectiveness
- Use analytics tools to evaluate the success of initiatives and recommend improvements based on data
Additional Duties
- Contribute to other organizational initiatives as required
**Qualifications **
- Bachelor’s degree (preferably in Business, Marketing or Public Relations) or equivalent experience
- 2+ years of experience working in marketing and/or communications in a professional setting
- Solid understanding of social media channels and tools from a business perspective
- Experience with social media scheduling tools (e.g., HeyOrca, Hootsuite)
- Ability to work independently and to take the initiative to self-start projects
- Creative approach to work with a willingness to try new approaches
- Proven communication skills, both verbal and written
- Excellent organizational skills and the ability to multi-task
- Experience with web content management systems (CMS)
- Basic to intermediate skills in graphic design applications (e.g., Canva, Adobe Suite) would be considered an asset
- Experience with photography/video editing would be considered an asset
- Experience with Adobe Creative Cloud (i.e., Illustrator, InDesign, Premiere Pro) would be considered an asset
- Skills and/or experience in newsletter creation and audience management (e.g., Mailchimp) would be considered an asset
Apply
econext offers a competitive benefits package and its staff work from a modern co-working environment in downtown St. John’s. To apply, please send a resumé or CV with a cover letter (in one document) to hiring@econext.ca with the subject line “Application – Marketing Communications Lead.” The deadline for submitting an application is 5 p.m. NST on Friday, Dec. 5, 2025.
econext is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals, and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, age, gender identity, marital status, disability, national or ethnic origin, military service status, citizenship, or other protected characteristics.