Who you are

• A motivated, strategic, data-savvy, and results-driven Director of Growth to lead the end-to-end customer lifecycle strategy for our growing product ecosystem
• The ideal candidate has a deep understanding of brand positioning, demand generation, and customer lifecycle marketing
• 6-10 years experience in lifecycle marketing, product adoption, customer success, or platform growth roles, ideally in a startup or high-growth SaaS/consumer environment
• A strategic thinker who can see the big picture but isn’t afraid to roll up their sleeves. Can understand data and organizes their work to drive cross-functional coordination, and ultimately results
• Proven experience with marketing automation tools and running data-driven campaigns. You know how to leverage platforms and analytics to segment audiences, personalize outreach, and measure what’s working
• Excellent collaboration and leadership skills. You’ve managed or mentored small teams and thrive in cross-functional roles. You can work effectively across teams to drive results
• Experience in Child Care / Early Childhood Education is a plus
• Experience with Salesforce & Adobe Marketing Cloud
• Strong Excel and Google Sheets skills (advanced formulas, pivot tables, and financial modeling)
• Familiarity with automation tools for streamlining systems and processes
• Ability to manage reporting cycles for investors, including both internal and external reporting
• Experience with inventory systems is a plus

What the job involves

• This critical role will own the customer journey and results for how customers engage with and adopt new areas within our platform
• This is a high-impact, cross-functional role with ownership spanning lifecycle marketing, product adoption, and demand generation
• You’ll lead the strategy across paid, organic, lifecycle, and direct-to-buy (D2B), with a laser focus on generating qualified leads, creating a frictionless purchasing experience, and driving customer expansion
• As the Director of Growth Marketing, you’ll be our strategic marketing and growth lead
• Reporting directly to the COO and hiring a small team to support, you’ll work cross-functionally with Product, RevOps, and Customer Experience leads
• Drive full-funnel demand generation efforts to fill the pipeline with qualified leads, as well as initiatives to expand product usage among existing customers and drive e-commerce sales
• In a rapidly changing technology landscape, be the leader for innovation, with the ability to execute on testing new ideas
• As a key leader in the revenue organization, you will be a strong strategic partner and eager motivator to sales and account management
• Create, test, and optimize growth campaigns across multiple acquisition channels (paid media, content marketing, email, etc.), continually experimenting to improve conversion rates and ROI within both SaaS and e-commerce sales channels
• Lead the management of a team of external contractors and agency contacts (SEM), including owning the relationship, budget, and KPI outcomes related to the budget oversight of this role
• Develop and execute the strategy to drive product awareness and purchasing across our platform, starting with our core ecosystem
• Orchestrate lifecycle touchpoints across multiple channels (email, in-app, social, etc.) to guide users from initial awareness to adoption, upsells, and renewals
• Lead strategy for developing automated systems around feature education, onboarding, and ongoing usage that lead to meaningful customer outcomes
• Lead go-to-market launches for new platform features and major campaigns, working with Product and Sales teams to maximize adoption and market impact
• Own the customer lifecycle from initial touchpoint through close of sale, optimizing for conversions and a great experience. Work with Revenue teams to align sales and upsell efforts with the customer lifecycle strategy
• Collaborate closely with Product, Marketing, and Customer Experience to craft a unified, user-centric journey
• Define and track lifecycle metrics, using insights to iterate and optimize touchpoints Other duties as assigned

The application process

• Please note that we place serious consideration to your application responses to all questions; only completed profiles will be considered for this role