Manager, Tagging & Measurement
About the role
Join Hotspex Media! 🙌 #1 Ranked Media Buying and Planning Agency on Clutch.co
🔥 Finalist 'Best AI Tool', 2024 Digiday Technology Awards
🎉 Hybrid Work Model (1 Day in Office / Week)
🥇 Winner of Waterstone Canada's Most Admired Corporate Cultures
Position Overview We are actively recruiting an experienced Manager, Tagging & Measurement, to lead our analytics tagging and measurement operations. Reporting to the Director of Data Enablement, you will drive a hybrid model combining 70% hands-on execution with 30% team leadership , personally owning critical implementations while building and guiding a small team.
Responsibilities
- Lead end-to-end GA4 implementations (event taxonomy, custom dimensions/metrics, cross-domain tracking, BigQuery export)
- Build and maintain tag management solutions (GTM; Adobe Launch/Tealium a plus), including custom JS variables, advanced triggers, and templates
- Design scalable data layers supporting analytics and marketing platforms
- Implement CRM-to-analytics integrations for attribution (APIs/webhooks, mapping)
- Configure behavior analytics/heatmaps with data-layer integration
- Define measurement frameworks for multi-site properties
- Own QA and governance: automated testing, target ≥80% pass rate, documentation (tagging specs/data layer docs), and privacy compliance (GDPR/CCPA + consent tools)
- Lead a team of 3: coaching/1:1s, implementation reviews, prioritization, and technical escalation
- Partner cross-functionally (Marketing, IT, Product, Privacy) and translate technical work into business impact
Required Qualifications
- 5+ years in web analytics implementation/tagging; 2+ years people management
- Expert in GTM (client-side + server-side) and GA4 (event model, BigQuery, APIs)
- Strong JavaScript/HTML/CSS for implementation and debugging
- Experience with server-side tagging, measurement protocols, and data layer design patterns
- Familiar with other TMS/analytics tools (Adobe Launch/Tealium/Segment; Adobe Analytics/Mixpanel/Amplitude)
- Consent management implementation experience (e.g., OneTrust, Cookiebot, Osano)
- Strong debugging and QA skills (e.g., Chrome DevTools, Omnibug, Charles Proxy)
- Strong project management across concurrent implementations; clear client communication
- Bachelor’s degree in a related field (advanced degree preferred)
Our Values: We know our people are what allows us to achieve all that we do and that’s why it’s important that everyone we bring onto our team lives our values with us.
- 🦁 Courage
- 1️⃣ One Team
- 💪 Resilience
- 🚀 Empowerment
Hotspex Media Inc. is an equal opportunity employer and values diversity in its workforce. Due to the large volume of applications received, Hotspex Media may, from time to time, use artificial intelligence to optimize screening efforts. Compensation Range: CA$80K - CA$100K
About Hotspex Media
Hotspex Media is the #1 ranked media buying and planning agency, as reviewed by clients on Clutch.co. The company was also recently named among the Ad Age's best places to work 2023 and the 103rd fastest growing tech company in North America, per Deloitte #Fast500.
Operating as a trading desk, Hotspex Media serves as strategic media planners for brands and agencies, offering custom solutions that directly address business and marketing objectives instead of taking a "one size fits all approach". All advertising planned, executed, and measured by one internal team. No outsourcing.
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Manager, Tagging & Measurement
About the role
Join Hotspex Media! 🙌 #1 Ranked Media Buying and Planning Agency on Clutch.co
🔥 Finalist 'Best AI Tool', 2024 Digiday Technology Awards
🎉 Hybrid Work Model (1 Day in Office / Week)
🥇 Winner of Waterstone Canada's Most Admired Corporate Cultures
Position Overview We are actively recruiting an experienced Manager, Tagging & Measurement, to lead our analytics tagging and measurement operations. Reporting to the Director of Data Enablement, you will drive a hybrid model combining 70% hands-on execution with 30% team leadership , personally owning critical implementations while building and guiding a small team.
Responsibilities
- Lead end-to-end GA4 implementations (event taxonomy, custom dimensions/metrics, cross-domain tracking, BigQuery export)
- Build and maintain tag management solutions (GTM; Adobe Launch/Tealium a plus), including custom JS variables, advanced triggers, and templates
- Design scalable data layers supporting analytics and marketing platforms
- Implement CRM-to-analytics integrations for attribution (APIs/webhooks, mapping)
- Configure behavior analytics/heatmaps with data-layer integration
- Define measurement frameworks for multi-site properties
- Own QA and governance: automated testing, target ≥80% pass rate, documentation (tagging specs/data layer docs), and privacy compliance (GDPR/CCPA + consent tools)
- Lead a team of 3: coaching/1:1s, implementation reviews, prioritization, and technical escalation
- Partner cross-functionally (Marketing, IT, Product, Privacy) and translate technical work into business impact
Required Qualifications
- 5+ years in web analytics implementation/tagging; 2+ years people management
- Expert in GTM (client-side + server-side) and GA4 (event model, BigQuery, APIs)
- Strong JavaScript/HTML/CSS for implementation and debugging
- Experience with server-side tagging, measurement protocols, and data layer design patterns
- Familiar with other TMS/analytics tools (Adobe Launch/Tealium/Segment; Adobe Analytics/Mixpanel/Amplitude)
- Consent management implementation experience (e.g., OneTrust, Cookiebot, Osano)
- Strong debugging and QA skills (e.g., Chrome DevTools, Omnibug, Charles Proxy)
- Strong project management across concurrent implementations; clear client communication
- Bachelor’s degree in a related field (advanced degree preferred)
Our Values: We know our people are what allows us to achieve all that we do and that’s why it’s important that everyone we bring onto our team lives our values with us.
- 🦁 Courage
- 1️⃣ One Team
- 💪 Resilience
- 🚀 Empowerment
Hotspex Media Inc. is an equal opportunity employer and values diversity in its workforce. Due to the large volume of applications received, Hotspex Media may, from time to time, use artificial intelligence to optimize screening efforts. Compensation Range: CA$80K - CA$100K
About Hotspex Media
Hotspex Media is the #1 ranked media buying and planning agency, as reviewed by clients on Clutch.co. The company was also recently named among the Ad Age's best places to work 2023 and the 103rd fastest growing tech company in North America, per Deloitte #Fast500.
Operating as a trading desk, Hotspex Media serves as strategic media planners for brands and agencies, offering custom solutions that directly address business and marketing objectives instead of taking a "one size fits all approach". All advertising planned, executed, and measured by one internal team. No outsourcing.