Media Buyer — Lead Gen + E-Commerce (Meta + Google)
About the role
We're not looking for a simple media buyer... someone who logs into the account, moves budgets around, and waits on a designer for creative.
We're looking for a marketer who controls the whole thing.
You set the targeting and the campaign architecture. You build the creative. You have real opinions about the landing page and you push to change it when it's the bottleneck. You understand what happens after the click — the form, the follow-up, the CRM, the sale — because that's where most accounts actually break.
If the ad account is the only lever you know how to pull, this isn't the role.
If you've ever fixed an account by rewriting the landing page instead of touching a bid, we should talk.
This is a contract role, but not a vendor relationship. You're in our Slack daily, in our syncs, working inside our systems, with our creative tooling and build team behind you.
It's the media buyer seat on our team, filled by a freelancer.
About Bookedly: we build and run paid acquisition for home services contractors, real estate businesses, law firms, and e-commerce brands across the US and Canada.
Verticals
Home services — roofing and kitchen remodeling first, plus concrete, flooring, windows and doors, bath, siding Real estate — Florida and New York, buyer and seller side, under Meta's Housing special ad category Legal — consultation-driven, compliance-heavy E-commerce / DTC — brands where you own ROAS, blended CAC, and contribution margin
What You'll Own
The creative. You write the hooks and build the assets yourself, multiple times a week. We provide tooling and design support; the engine is yours. Targeting and structure. Campaign architecture, geo strategy, audience setup, budget pacing, scale and kill decisions. The landing page and funnel. You diagnose the conversion path and drive the changes, in partnership with our build team. The number. Cost per booked appointment on lead gen, ROAS and CAC on e-commerce. When it slips, you diagnose and fix it — you don't wait to be asked. Both channels. Meta carries the spend, but Google Search, Shopping, PMax and LSAs matter.
What You Need
3+ years buying paid media with real experience in both lead generation and e-commerce Hands-on with both Meta and Google $2K–$30K/month per account — local lead gen means single metro or zip clusters, which is a different discipline than national scale GoHighLevel for our lead gen accounts — forms, pipelines, workflows, webhooks. You don't have to build it, but you have to read it and find where leads are dying. Shopify and a real grasp of e-comm economics — AOV, contribution margin, blended vs in-platform CAC CAPI, offline conversions, feeding appointments and closed deals back into the platforms You know your downstream numbers — lead-to-appointment rate, show rate, cost per sold job on lead gen; contribution margin and repeat rate on e-comm. In-platform ROAS alone isn't a track record.
You produce your own creative
We're building something. We need someone who wants to build it with us, not just run the ads. If that's you, show us your work.
Not the right fit? Search for Media Buyer jobs in Canada
About Bookedly
Bookedly helps you capture, respond to, and convert every lead instantly.
Most service businesses don’t lose because of bad marketing. They lose because they respond too late, miss calls, or never follow up.
We fix that.
We use AI to:
Respond to every lead in seconds Qualify prospects automatically Book appointments directly into your calendar Recover missed calls and re-engage cold leads
No delays. No manual chasing. No wasted opportunities.
Whether the lead comes from ads, your website, or a phone call Bookedly makes sure it gets handled and booked.
Built for service businesses that rely on speed to win.
No missed opportunities. Just more booked appointments.
Similar Jobs
Media Buyer — Lead Gen + E-Commerce (Meta + Google)
About the role
We're not looking for a simple media buyer... someone who logs into the account, moves budgets around, and waits on a designer for creative.
We're looking for a marketer who controls the whole thing.
You set the targeting and the campaign architecture. You build the creative. You have real opinions about the landing page and you push to change it when it's the bottleneck. You understand what happens after the click — the form, the follow-up, the CRM, the sale — because that's where most accounts actually break.
If the ad account is the only lever you know how to pull, this isn't the role.
If you've ever fixed an account by rewriting the landing page instead of touching a bid, we should talk.
This is a contract role, but not a vendor relationship. You're in our Slack daily, in our syncs, working inside our systems, with our creative tooling and build team behind you.
It's the media buyer seat on our team, filled by a freelancer.
About Bookedly: we build and run paid acquisition for home services contractors, real estate businesses, law firms, and e-commerce brands across the US and Canada.
Verticals
Home services — roofing and kitchen remodeling first, plus concrete, flooring, windows and doors, bath, siding Real estate — Florida and New York, buyer and seller side, under Meta's Housing special ad category Legal — consultation-driven, compliance-heavy E-commerce / DTC — brands where you own ROAS, blended CAC, and contribution margin
What You'll Own
The creative. You write the hooks and build the assets yourself, multiple times a week. We provide tooling and design support; the engine is yours. Targeting and structure. Campaign architecture, geo strategy, audience setup, budget pacing, scale and kill decisions. The landing page and funnel. You diagnose the conversion path and drive the changes, in partnership with our build team. The number. Cost per booked appointment on lead gen, ROAS and CAC on e-commerce. When it slips, you diagnose and fix it — you don't wait to be asked. Both channels. Meta carries the spend, but Google Search, Shopping, PMax and LSAs matter.
What You Need
3+ years buying paid media with real experience in both lead generation and e-commerce Hands-on with both Meta and Google $2K–$30K/month per account — local lead gen means single metro or zip clusters, which is a different discipline than national scale GoHighLevel for our lead gen accounts — forms, pipelines, workflows, webhooks. You don't have to build it, but you have to read it and find where leads are dying. Shopify and a real grasp of e-comm economics — AOV, contribution margin, blended vs in-platform CAC CAPI, offline conversions, feeding appointments and closed deals back into the platforms You know your downstream numbers — lead-to-appointment rate, show rate, cost per sold job on lead gen; contribution margin and repeat rate on e-comm. In-platform ROAS alone isn't a track record.
You produce your own creative
We're building something. We need someone who wants to build it with us, not just run the ads. If that's you, show us your work.
Not the right fit? Search for Media Buyer jobs in Canada
About Bookedly
Bookedly helps you capture, respond to, and convert every lead instantly.
Most service businesses don’t lose because of bad marketing. They lose because they respond too late, miss calls, or never follow up.
We fix that.
We use AI to:
Respond to every lead in seconds Qualify prospects automatically Book appointments directly into your calendar Recover missed calls and re-engage cold leads
No delays. No manual chasing. No wasted opportunities.
Whether the lead comes from ads, your website, or a phone call Bookedly makes sure it gets handled and booked.
Built for service businesses that rely on speed to win.
No missed opportunities. Just more booked appointments.