At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Opportunity Summary Marketing Manager (remote) Upland software, Specialized Markets Business unit

Upland Software delivers specialized solutions that make us irresistible and irreplaceable to our customers. As part of the Specialized Markets business unit, you’ll help bring innovative B2B software products to life for complex and high-value business needs.

We’re looking for a hands-on marketing manager who thrives at the intersection of product marketing and demand generation. Someone who’s equal parts strategist and doer—able to write clear messaging, build programs that generate leads, and make sense of marketing performance data.

If you’re curious, coachable, and energized by solving real customer problems in a fast-moving environment, this could be a great fit.

Key Responsibilities

• Develop and execute demand generation programs that attract qualified leads and drive measurable sales pipeline—using guerrilla tactics to maximize reach and impact.
• Own the go-to-market strategy for your products—from defining value propositions to launching features and driving adoption.
• Write clear, compelling messaging that explains what the product does and why it matters—across web, email, ads, social, and sales content.
• Collaborate with sales, product, and creative teams to deliver a consistent message from first touch to closed deal.
• Optimize marketing tactics based on performance data, not guesswork.
• Support field events, trade shows, and outbound campaigns that align with GTM priorities.

Requirements

• 6+ years of experience in B2B Enterprise SaaS marketing.
• Proven ability to build pipeline through a mix of content, campaigns, and enablement
• Skilled at simplifying technical topics and telling a clear product story
• Strong project manager—can drive multiple deliverables forward without dropping details
• Collaborative, self-motivated, and comfortable working cross-functionally in a remote-first environment
• Comfortable interpreting performance data and adjusting tactics based on results

Preferred Skills

• Experience running integrated campaigns and outbound programs that deliver results
• Familiar with Salesforce, 6sense, Wrike, and MAPs (e.g., Marketo, HubSpot, Pardot)
• Strong writer who can simplify complex concepts
• Experience optimizing landing pages and paid ad performance
• Proficient with marketing and web analytics tools (Google Analytics, Power BI, etc.)
• Comfortable working with product managers and sales to bring new features to market
• Please include a landing page or email you created that helped explain a complex product or concept

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com . Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected status.