Who you are

• 15+ years of experience in SaaS B2B marketing, with senior leadership experience across inbound marketing and marketing operations
• Proven track record of building and scaling inbound programs that drive measurable pipeline and revenue impact
• Deep expertise in inbound and lifecycle strategy, including email and nurture programs, digtial strategy, website optimization, CRO, and funnel performance
• Strong experience owning marketing operations, analytics, and attribution, with the ability to translate data into clear, revenue-focused insights
• Hands-on familiarity with modern marketing technology stacks (marketing automation, CRM, analytics, and experimentation tools) and leading martech initiatives at scale
• Demonstrated ability to partner cross-functionally with Growth Marketing, Product Marketing, Revenue Operations, Data Science, and Sales
• Comfortable stepping into complex, fast-moving environments and driving clarity, alignment, and impact quickly
• Experience leading global or multi-region marketing teams
• Legal tech experience
• We are committed to equal employment and we encourage candidates from all backgrounds to apply

What the job involves

• We are seeking a Senior Director, Inbound Marketing & Operations to lead our global inbound marketing strategy and marketing operations function
• The role is responsible for building scalable inbound programs and establishing the operational and analytical foundation that enables data-driven, revenue-focused marketing decisions
• You will sit at the intersection of growth, operations, and analytics, partnering closely with Growth Marketing, Customer and Product Marketing, Revenue Operations, Data Science, and Sales to ensure marketing is measurable, optimized, and aligned to business outcomes
• As the Senior Director, Inbound Marketing & Operations, you are a strategic, analytically minded marketing leader who thrives in complexity
• You understand that sustainable growth comes from pairing strong inbound experiences with disciplined operations, measurement, and continuous optimization
• You are a “player-coach” who can set vision and strategy while staying close enough to execution to ensure high standards and impact
• You bring deep expertise in inbound marketing, lifecycle and email strategy, website optimization and CRO, data and attribution, and marketing technology
• You are comfortable partnering with technical teams and senior stakeholders and are known for creating clarity, alignment, and momentum across functions
• You care deeply about building high-performing teams, scalable systems, and trusted cross-functional partnerships, and you balance short-term performance with long-term brand and growth objectives
• Drive the strategic direction of our global inbound marketing and marketing operations roadmap, including martech architecture, technology implementations, email marketing and nurturing strategy, website performance, and CRO strategy
• Own the end-to-end lead funnel in partnership with Growth Marketing and Revenue Operations, ensuring clear definitions, strong conversion performance, and seamless handoffs across the funnel
• Partner with Revenue Operations and Data Science to ensure comprehensive reporting and dashboards are in place to track key performance metrics, translating insights into clear recommendations and actions
• Own and evolve our attribution architecture and insights framework to support revenue-driven decision-making across marketing investment, while maintaining a holistic view of marketing’s role in growth
• Apply rigorous analysis and strategic analytics to identify key performance drivers, growth levers, and strategic opportunities that materially impact revenue outcomes
• Work closely with marketing leaders and channel owners to implement continuous optimizations and improvements based on performance data, experimentation results, and funnel insights
• Lead, mentor, and develop a high-performing inbound marketing and marketing operations team, fostering a culture of accountability, experimentation, and data-informed decision-making
• This is a 12 to 18-month contract role intended to backfill a key leadership position

Benefits

• Company equity
• 401k
• $500 contribution when you become a parent and/or guardian
• RRSP-matching
• Pension plans
• 4-week minimum vacation
• Work from home when you need to (role-specific)
• Parental leave options for moms and dads
• Customizable extended health benefits (including $2000 per year to spend on counseling)
• Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes