About the role
Who you are
- Speed to Impact: You believe execution velocity is a competitive advantage, and you design AI programs that deliver results quickly
- Experimentation Mindset: You thrive in ambiguity, running rapid tests, learning fast, and scaling what works
- Cross-Functional Influence: You excel at building alignment across Marketing, Sales, and CS while pushing bold innovation
- Strategic Rigor + Tactical Agility: You can connect AI to enterprise growth strategy while being hands-on in the details of execution
- Responsible Innovation: You value responsible AI adoption that balances performance with compliance, privacy, and ethics
- Builder Mentality: You are energized by standing up new functions, frameworks, and processes from the ground up
- 10+ years of experience in B2B SaaS GTM leadership across Growth Marketing, Sales, or Revenue Operations, with 3+ years in AI/automation leadership roles
- Proven success deploying AI to accelerate pipeline creation, deal velocity, and customer expansion
- Deep familiarity with MarTech, RevOps, and SalesTech ecosystems, alongside strong knowledge of AI platforms and workflows
- Track record of fast execution and experimentation frameworks that deliver measurable revenue impact
- Strong technical fluency to evaluate AI models, vendors, and integrations
- Demonstrated leadership in building, mentoring, and enabling cross-functional GTM teams
What the job involves
- As the Director of AI GTM, you will be responsible for leading the integration of AI across our demand generation ecosystem
- This leader will move fast to design, test, and scale AI-driven programs that unlock new levels of efficiency, personalization, and pipeline growth. Reporting to the VP of Growth Marketing & Strategy, you will partner with Acquisition, Customer & Lifecycle, Field Marketing, and Marketing Operations within the team to operationalize AI use cases, build AI GTM playbooks, and ensure MaintainX is always ahead of the curve
- In partnership with the VP of Growth Marketing & Strategy, you will define and execute MaintainX’s AI GTM roadmap, aligned to growth and revenue goals
- Rapidly identify, prioritize, and deploy AI use cases across acquisition, sales enablement, lifecycle, and customer expansion
- Partner cross-functionally with Marketing, Sales, Customer Success, and Product to embed AI into core workflows
- Launch AI-powered GTM programs with fast experimentation cycles to accelerate learning and impact
- Enable real-time orchestration of campaigns, sales plays, and customer journeys using AI
- Build frameworks for rapid creative testing, personalization, and sequencing across digital, field, and lifecycle channels
- Evaluate, implement, and optimize AI platforms (Demandbase, Clay, Jasper, Signals AI, Warmly, VEO, etc.) with a focus on fast activation and measurable revenue impact
- Ensure responsible AI adoption, compliance, and governance across GTM programs
About MaintainX
MaintainX is the leading maintenance and work execution software, designed specifically for industrial and frontline teams. We help companies streamline maintenance operations, improve asset management, and empower workers—all while delivering insights that can improve your bottom line. As a mobile-first platform, MaintainX delivers a modern, IoT-enabled solution for maintenance, reliability, and operations teams trusted by over 8k companies worldwide.
If you’re looking for an AI-enabled CMMS solution that’s easy to use and implement, look no further. The MaintainX platform manages millions of work orders and assets, and is used by more than 500K frontline professionals globally. We help customers reduce unplanned downtime and increase asset availability, while meeting complex compliance needs and keeping workers safe.
Ready to ditch the clipboard? Here's what we can help your team digitize:
-Maintenance Work Orders -Preventive Maintenance -Safety Procedures -Safety and Environmental Audits -Multi-site Reporting -IoT & ERP Integrations -Auditing/Inspection Workflows -Training Checklists -Parts Order Management & Vendor Connections
We’re proud to serve some of the world’s largest brands, including Duracell, AB InBev, Univar, Cintas, McDonalds, Titan America, and many more.
To learn more, please visit www.maintainx.com
About the role
Who you are
- Speed to Impact: You believe execution velocity is a competitive advantage, and you design AI programs that deliver results quickly
- Experimentation Mindset: You thrive in ambiguity, running rapid tests, learning fast, and scaling what works
- Cross-Functional Influence: You excel at building alignment across Marketing, Sales, and CS while pushing bold innovation
- Strategic Rigor + Tactical Agility: You can connect AI to enterprise growth strategy while being hands-on in the details of execution
- Responsible Innovation: You value responsible AI adoption that balances performance with compliance, privacy, and ethics
- Builder Mentality: You are energized by standing up new functions, frameworks, and processes from the ground up
- 10+ years of experience in B2B SaaS GTM leadership across Growth Marketing, Sales, or Revenue Operations, with 3+ years in AI/automation leadership roles
- Proven success deploying AI to accelerate pipeline creation, deal velocity, and customer expansion
- Deep familiarity with MarTech, RevOps, and SalesTech ecosystems, alongside strong knowledge of AI platforms and workflows
- Track record of fast execution and experimentation frameworks that deliver measurable revenue impact
- Strong technical fluency to evaluate AI models, vendors, and integrations
- Demonstrated leadership in building, mentoring, and enabling cross-functional GTM teams
What the job involves
- As the Director of AI GTM, you will be responsible for leading the integration of AI across our demand generation ecosystem
- This leader will move fast to design, test, and scale AI-driven programs that unlock new levels of efficiency, personalization, and pipeline growth. Reporting to the VP of Growth Marketing & Strategy, you will partner with Acquisition, Customer & Lifecycle, Field Marketing, and Marketing Operations within the team to operationalize AI use cases, build AI GTM playbooks, and ensure MaintainX is always ahead of the curve
- In partnership with the VP of Growth Marketing & Strategy, you will define and execute MaintainX’s AI GTM roadmap, aligned to growth and revenue goals
- Rapidly identify, prioritize, and deploy AI use cases across acquisition, sales enablement, lifecycle, and customer expansion
- Partner cross-functionally with Marketing, Sales, Customer Success, and Product to embed AI into core workflows
- Launch AI-powered GTM programs with fast experimentation cycles to accelerate learning and impact
- Enable real-time orchestration of campaigns, sales plays, and customer journeys using AI
- Build frameworks for rapid creative testing, personalization, and sequencing across digital, field, and lifecycle channels
- Evaluate, implement, and optimize AI platforms (Demandbase, Clay, Jasper, Signals AI, Warmly, VEO, etc.) with a focus on fast activation and measurable revenue impact
- Ensure responsible AI adoption, compliance, and governance across GTM programs
About MaintainX
MaintainX is the leading maintenance and work execution software, designed specifically for industrial and frontline teams. We help companies streamline maintenance operations, improve asset management, and empower workers—all while delivering insights that can improve your bottom line. As a mobile-first platform, MaintainX delivers a modern, IoT-enabled solution for maintenance, reliability, and operations teams trusted by over 8k companies worldwide.
If you’re looking for an AI-enabled CMMS solution that’s easy to use and implement, look no further. The MaintainX platform manages millions of work orders and assets, and is used by more than 500K frontline professionals globally. We help customers reduce unplanned downtime and increase asset availability, while meeting complex compliance needs and keeping workers safe.
Ready to ditch the clipboard? Here's what we can help your team digitize:
-Maintenance Work Orders -Preventive Maintenance -Safety Procedures -Safety and Environmental Audits -Multi-site Reporting -IoT & ERP Integrations -Auditing/Inspection Workflows -Training Checklists -Parts Order Management & Vendor Connections
We’re proud to serve some of the world’s largest brands, including Duracell, AB InBev, Univar, Cintas, McDonalds, Titan America, and many more.
To learn more, please visit www.maintainx.com