About the role
What You'll Do The Associate Manager, Acquisition plays a critical role in driving new customer growth for Mark’s by developing and executing upper and middle funnel media strategies. This role is responsible for building awareness, generating qualified traffic, and refining audiences to support conversion. Working closely with Brand, Social, CTDI, and Touche, the Associate Manager ensures that media plans are data-informed, platform-integrated, and aligned with business objectives. This role requires a strong understanding of audience segmentation, media performance, and customer behavior, as well as the ability to translate insights into actionable strategies that fuel the top and middle of the marketing funnel.
In This Role, You'll
- Develop and execute upper funnel media plans in collaboration with Brand and Social teams.
- Design mid-funnel media strategies to nurture and refine audiences for lower funnel conversion.
- Partner with Touche and CTDI to ensure platform integration and data connectivity.
- Use customer insights and analytics to define and optimize audience targeting.
- Work with cross-functional teams to ensure proper integration of acquisition, conversion & retention campaigns are present and consistent across all channels.
- Oversee financial forecasting across the funnel in collaboration with Manager and other growth marketing team members.
- Manage large scale promotional event planning in collaboration with other team members across print, radio and digital media.
- Monitor campaign performance and funnel progression, providing actionable insights.
- Support creative development to ensure alignment with audience needs and platform best practices.
- Investigate and identify new or unleveraged digital marketing opportunities.
What You Bring
- 5+ years of experience in digital marketing, media planning, or customer acquisition.
- Experience with upper and mid-funnel campaign execution.
- Familiarity with media platforms and audience segmentation tools.
- Strong analytical and reporting skills, including proficiency in data analytics tools such as Excel and Looker Studio.
- Experience in budgeting and forecasting. Bachelor’s degree in Marketing, Business, or a related field.
Key Competencies
- Customer-centric mindset with a focus on growth.
- Strong collaboration and communication skills.
- Ability to interpret data and translate into actionable strategies.
- Detail-oriented with project management capabilities.
- Critical thinker and problem solver with a proactive approach to identifying opportunities.
About Us At Marks, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Mark's
As part of the Canadian Tire group of companies, we are a successful, competitive, innovative, and growing company that values diversity and fosters a culture of performance and accountability. Even as a nationwide retailer, we remain true to our entrepreneurial roots by encouraging and rewarding innovative thinking.
Mark’s provides Canadians with apparel and footwear for everyday work and everyday living by focusing on a core business of developing durable, high quality and comfortable items for casual and industrial applications. Mark’s, known as L’Équipeur in Quebec, is one of Canada’s most trusted retailers, with over 380 stores across the country. For more information, visit www.Marks.com / www.LEquipeur.com
The first Mark's Work Warehouse store opened August 14, 1977 in Calgary, AB as an industrial accessories retailer. With early success, the company expanded rapidly going public in 1981. Mark's Work Warehouse was purchased by Canadian Tire Corporation for $116 million in 2002.
Over the last 39 years, the company has grown into Canada’s number one retailer for men's casual and industrial apparel Rebranding as Mark's in 2012, the company now operates over 380 stores across the country featuring a full range of men's and women's casual and industrial apparel, footwear and outerwear.
Mark's is committed to outfitting Canadians with the confidence to look and feel their best for everyday life in Canada. Working at Mark’s, you’ll have the flexibility and support you need to provide our customers with great quality products, while supporting our vision to be Canada’s number one destination for men’s industrial and casual apparel and footwear.
Whether working directly with our customers at our retail stores, or behind the scenes in our head office in Calgary, our employees are leading our brand's evolution. To support them, we're investing in their growth and development and empowering them with the freedom and responsibility to perform their jobs better.
About the role
What You'll Do The Associate Manager, Acquisition plays a critical role in driving new customer growth for Mark’s by developing and executing upper and middle funnel media strategies. This role is responsible for building awareness, generating qualified traffic, and refining audiences to support conversion. Working closely with Brand, Social, CTDI, and Touche, the Associate Manager ensures that media plans are data-informed, platform-integrated, and aligned with business objectives. This role requires a strong understanding of audience segmentation, media performance, and customer behavior, as well as the ability to translate insights into actionable strategies that fuel the top and middle of the marketing funnel.
In This Role, You'll
- Develop and execute upper funnel media plans in collaboration with Brand and Social teams.
- Design mid-funnel media strategies to nurture and refine audiences for lower funnel conversion.
- Partner with Touche and CTDI to ensure platform integration and data connectivity.
- Use customer insights and analytics to define and optimize audience targeting.
- Work with cross-functional teams to ensure proper integration of acquisition, conversion & retention campaigns are present and consistent across all channels.
- Oversee financial forecasting across the funnel in collaboration with Manager and other growth marketing team members.
- Manage large scale promotional event planning in collaboration with other team members across print, radio and digital media.
- Monitor campaign performance and funnel progression, providing actionable insights.
- Support creative development to ensure alignment with audience needs and platform best practices.
- Investigate and identify new or unleveraged digital marketing opportunities.
What You Bring
- 5+ years of experience in digital marketing, media planning, or customer acquisition.
- Experience with upper and mid-funnel campaign execution.
- Familiarity with media platforms and audience segmentation tools.
- Strong analytical and reporting skills, including proficiency in data analytics tools such as Excel and Looker Studio.
- Experience in budgeting and forecasting. Bachelor’s degree in Marketing, Business, or a related field.
Key Competencies
- Customer-centric mindset with a focus on growth.
- Strong collaboration and communication skills.
- Ability to interpret data and translate into actionable strategies.
- Detail-oriented with project management capabilities.
- Critical thinker and problem solver with a proactive approach to identifying opportunities.
About Us At Marks, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Mark's
As part of the Canadian Tire group of companies, we are a successful, competitive, innovative, and growing company that values diversity and fosters a culture of performance and accountability. Even as a nationwide retailer, we remain true to our entrepreneurial roots by encouraging and rewarding innovative thinking.
Mark’s provides Canadians with apparel and footwear for everyday work and everyday living by focusing on a core business of developing durable, high quality and comfortable items for casual and industrial applications. Mark’s, known as L’Équipeur in Quebec, is one of Canada’s most trusted retailers, with over 380 stores across the country. For more information, visit www.Marks.com / www.LEquipeur.com
The first Mark's Work Warehouse store opened August 14, 1977 in Calgary, AB as an industrial accessories retailer. With early success, the company expanded rapidly going public in 1981. Mark's Work Warehouse was purchased by Canadian Tire Corporation for $116 million in 2002.
Over the last 39 years, the company has grown into Canada’s number one retailer for men's casual and industrial apparel Rebranding as Mark's in 2012, the company now operates over 380 stores across the country featuring a full range of men's and women's casual and industrial apparel, footwear and outerwear.
Mark's is committed to outfitting Canadians with the confidence to look and feel their best for everyday life in Canada. Working at Mark’s, you’ll have the flexibility and support you need to provide our customers with great quality products, while supporting our vision to be Canada’s number one destination for men’s industrial and casual apparel and footwear.
Whether working directly with our customers at our retail stores, or behind the scenes in our head office in Calgary, our employees are leading our brand's evolution. To support them, we're investing in their growth and development and empowering them with the freedom and responsibility to perform their jobs better.