Who you are

• 5+ years of product marketing experience for developers
• Deep understanding of the technical side of developer marketing and ability to speak competently to developers
• Demonstrable success in building multi-use assets that helped generate pipeline and product adoption
• Proven ability to build trust with developer communities with a point of view biased toward long-term meaningful engagement over shortcuts
• Have experience in Product Marketing in frontend engineering tools or developer testing tools
• Experience in web development and ability to build pages (JavaScript/TypeScript, React or similar)
• Have experience directly impacting product adoption and revenue pipeline at a startup
• Have worked effectively in a distributed, remote-first team environment

What the job involves

• We’re hiring a Product Marketing Manager to create the technical assets that help engineering teams and leaders understand, adopt, and derive value from Chromatic’s and Storybook’s platforms
• You’ll be on the Marketing team and will work directly with Sales, Developer Experience, and Product to support how developers learn, evaluate, and use our product
• This role is heavily execution-focused with an emphasis on building actionable, developer-centric content and assets that power marketing campaigns and sales enablement
• Show developers and technical buyers how Chromatic and Storybook solves challenges in frontend delivery while directly impacting both product-led and sales-led funnels for the Go-to-Market team
• Write deep technical blog posts, tutorials, and guides that help engineers understand and implement Chromatic features
• Build comparison pages, and case studies that help teams evaluate Chromatic against alternatives
• Develop copy and logic for interactive assets, such as quizzes and calculators, with deep technical expertise
• Bonus: Ability to build and implement the interactive landing pages you design
• Build and implement onboarding and nurturing assets, such as chat flows and email drip campaigns, to increase product adoption
• Run live webinars and workshops that bring developers into the funnel and nurture them toward adoption
• Develop technical sales enablement assets, including demos, decks, and talk tracks that embed a developer voice into the sales process
• Collect feedback from the field and distill developer pain points for GTM, Sales, and Product
• Help develop product positioning and messaging for product launches and feature launches alongside Developer Experience
• Maintain a high bar for technical accuracy and clarity to earn developer trust
• Proactively spot opportunities to equip GTM with developer narratives, rather than waiting for direction

Benefits

• Work From Anywhere
• Annual Retreats
• Health Benefits for You and Yours
• Parent and Family-Friendly
• Monthly Wellness Stipend
• Home Office benefit
• Learning benefit
• Monthly Internet benefit
• Unlimited Vacation
• 401(k)