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Social Media Manager

Vancouver, BC
Senior Level
Full-Time

About the role

**Position:**Social Media Manager
**Reports to:**Director, Social Media & Content
**Department:**Social Media

POSITION SUMMARY:

The Social Media Manager is a critical member of the team's social media and marketing departments, playing a lead role in shaping the team's social media presence and engaging Canucks Sports and Entertainment’s (CSE) online audiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES: (Other duties may be assigned as required)

  • Lead the management, design, and cross-functional communication of the Vancouver Canucks social media calendar, including brand campaigns, ticketing, community, corporate partnerships, content, etc.
  • Develop integrated social media run of shows for all Canucks game days, brand tentpoles, community platforms, and business initiatives
  • Implement a robust measurement system and lead social reporting communication across the organization
  • Ideate social media campaigns and develop strong briefs for the creative and content departments
  • Collaborate with Corporate Partnerships to ensure all social media activations are prepared, optimized, and executed across all social media platforms
  • Strategize with Marketing to ensure that brand campaigns are effectively aligned with social media and are optimized and executed across all social media platforms
  • Provide oversight and strategic leadership to additional CSE brands including the Vancouver Warriors, Abbotsford Canucks, Seattle Surge, Vancouver Titans, and Rogers Arena
  • Offer mentorship and guidance to Social Media team members as a senior member of the team
  • Create and optimize both copy and content for posting across all social media platforms
  • Participate in meetings with league, vendor, and platform partners

REQUIRED EXPERIENCE AND QUALIFICATIONS:

  • Post-secondary degree or diploma in a business-related discipline
  • 5 years of experience in a social, digital, or content marketing strategy role
  • Experience leading cross-functional peer groups to deliver integrated solutions and a proven ability to develop data-driven and insights-based strategy
  • Familiar with Adobe Creative Suite, including Photoshop and Premiere
  • Experience with social media management platforms, project management systems, and content management systems
  • A thorough understanding of social media best practices on all platforms
  • Highly organized and an absolute attention to detail
  • Excellent people and communications skills, with an ability to interact professionally and effectively with internal and external clients at all levels within an organization
  • Required to work flexible hours, including evenings and weekends as needed
  • Onsite role at our office in downtown Vancouver

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.

About Senators Sports & Entertainment

Sports and Recreation Instruction
1001-5000

NHL is a New York-based sports firm that conducts ice hockey league matches in USA and Canada.

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