Who you are

• If you love solving complex technical puzzles that unlock marketing superpowers, we want to hear from you
• Experience: 5+ years of hands-on experience in marketing operations, marketing automation, marketing analytics, or related roles in fast-moving and growing companies
• MarTech Expertise: Deep experience with Google Tag Manager (GTM), Looker, Amplitude (or similar tools), CDPs (Amplitude CDP, Hightouch, Segment or similar), and marketing automation platforms (e.g., HubSpot). You’re comfortable navigating CRM systems (preferably Salesforce) and integrating them with marketing tools, alongside RevOps leaders
• Marketing Automation: Proven ability to design and implement scalable automation workflows and lifecycle marketing programs that span multiple functions and systems
• Attribution Knowledge: You have hands-on experience with data integration tools, UTM strategy, multi-touch attribution, and campaign tracking. You know how to build and refine attribution models that connect marketing efforts to leads and revenue
• Ad Tech Experience: Strong understanding of Google Ads, Meta CAPI, mobile measurement partners (MMPs), and first-party data strategies. You know how to ensure proper event tracking, conversion tracking, and offline event matching to optimize campaign performance and measurement
• Passion for Analytics: You thrive on data, uncovering patterns, trends, and opportunities to optimize marketing performance. You understand how data flows across marketing systems, how to troubleshoot tracking issues, and how insights fuel growth. Intermediate knowledge of SQL is required
• Curiosity: You love digging into complex problems, debugging tracking issues, and finding creative solutions. You’re resourceful, fundamentally curious, and relentless in understanding the “why”
• Small Business Love: You earnestly care about the small business community and believe you can help our marketing program that will actually make their lives better
• Collaboration: You thrive in a cross-functional team environment and are excited to collaborate in the office weekly on Tuesdays and Wednesdays

What the job involves

• We're looking for a Senior Marketing Operations Manager who's passionate about turning marketing technology into a competitive advantage for small businesses
• You'll focus on full-funnel marketing operations, Customer Data Platform (CDP) implementation, and cross-functional systems integration, bringing both technical expertise and strategic thinking to the table
• This is a unique opportunity to drive company-wide MarTech transformation as the technical backbone enabling marketing innovation—directly impacting how we reach, engage, and delight the small business owners who depend on us
• You'll collaborate across Analytics, Growth, Lifecycle, RevOps, and Engineering teams to deliver real results and raise the bar every step of the way
• Reporting to the Head of Analytics, you'll be part of our business enablement organization while serving as an embedded technical partner to our marketing teams
• This means you get the analytical rigor and technical support of the Analytics org, plus the direct impact and collaboration of working hand-in-hand with Growth and Lifecycle teams daily
• Owning our MarTech Stack: Managing and optimizing our marketing technology ecosystem, ensuring seamless integrations, data accuracy, and scalability across ad platforms and tools like Amplitude Growth CDP, AppsGoogle Tag Manager, Iterable, Salesforce, Command AI (Amplitude G&S), and Looker
• Improving Tracking: Ensuring accurate event tracking, campaign tagging, and data consistency across all marketing touchpoints to provide reliable insights and performance measurement
• Improving Attribution Models: Developing and refining multi-touch attribution models to connect marketing efforts to pipeline, revenue, and ROI, enabling better decision-making and budget allocation
• Implementing New Systems & Tools: Evaluating, selecting, and integrating new MarTech solutions to enhance automation, data visibility, and marketing performance
• Building Marketing Automation Workflows: Designing and implementing lifecycle automation, lead nurturing sequences, and personalized workflows that improve efficiency and engagement across multiple channels
• Improving Ad Platform Performance: Enhancing ad tracking, offline conversions, and audience segmentation to optimize spend efficiency and performance across Google Ads, Meta CAPI, Apple Search Ads, and other paid channels
• Analyze, analyze, analyze: You’ll constantly monitor how everything is “working”, what’s good, bad, or ugly, and come prepared with ideas and solutions
• Be Customer Obsessed – Solve problems with empathy and creativity
• Move Fast, Learn Fast – Experiment, take action, and grow every day
• Own Your Impact – Think big, focus on what matters, and make decisions you stand behind
• Master Your Craft – Excellence fuels impact—show up, step up, and make your mark
• Win Together – Put goals over roles, lead with trust, and connect to our mission and each other

The application process

• Meet the Talent Acquisition team, Phollie Rose L
• Meet the Hiring Manager, Vlad A
• Meet with our Senior Marketing Analyst, Zeeshan H
• Participate in a Case Interview with a Cross-functional Panel
• Professional Reference Checks
• Background Check + Offer Stage
• Welcome to the team, Homie

Benefits

• Stock Options - everyone is an owner
• Comprehensive Insurance Plans
• 401(k) program +4% company match
• Hybrid and in office work based out of Houston, Texas
• Top-of-the-line equipment and home office $$
• Annual Holidays and Accrued PTO
• A dynamic, well-connected, productive team
• Fun company activities