Get to know Sleeman Breweries

At Sleeman Breweries, our people make us exceptional. We’re a company founded by entrepreneurs, and that spirit is alive and thriving today. If you want to make your mark, this is the place for you – and we want to work with you!

While we’re Canada’s third-largest brewer, we’re also a place where you can get to know everyone’s name and they’ll get to know yours. People here care about what they do and the people they work with.

Our commitment to our people and our values are clear. In 2023, we were named one of Canada’s Best Employers (Forbes Magazine) and one of Canada’s Greenest Employers.

What you’ll get

To attract top-tier talent, we offer top-tier benefits:

• Compensation that’s a step ahead
• RRSP matching program to help you save for retirement
• A commitment to work-life balance and flexible work arrangements when appropriate for the role
• Benefits coverage for partners and kids
• Parental leave top-up for primary and secondary caregivers
• Employee beer credit
• Tuition reimbursement program for eligible employees
• Employee and family assistance program
• Discount program with access to perks from big brands and local favourites

What you’ll do – The opportunity

Position:

Brand Activity Manager (Contract)

Location:

Delta, British Columbia

Level:

Individual Contributor

Hiring Range:

67500

to

84500

Description:

Reporting to the Trade Marketing Manager, The Brand Activity Manager (BAM) is responsible for the development and execution of below the line (BTL) activities in a market. Please note this position is a contract role with an expected duration of approximately one year.

Responsibilities:

• Reporting to the Trade Marketing Manager, the Brand Activity Manager is responsible for the development and execution of BTL activities such as POS, promotions, events, and sponsorships on all brands (including partners) to ensure objectives are achieved
• Work collaboratively with National Brand Managers (NBM), internal departments, agencies and suppliers to ensure flawless execution
• Oversee the planning and execution of marquee brand events and experiential activations for key brands including Okanagan Spring, Sapporo and Sleeman – ensuring best -in-class brand representation and flawless on-site execution
• Execute activity within allocated budgets
• Track industry trends, competitive activity and actively monitor brand performances through continuous trade presence.
• Populate and maintain BTL information
• Update the TMM on programming changes in order to ensure activity is accurately captured in the demand planning
• Maintain compliance with Canadian advertising law, standards, and liquor board regulations
• Recommend and implement continuous improvement and MUDA reduction practices
• Participate in special projects as required
• Evaluate marketing activity performance and effectiveness

Requirements:

• Post-secondary education in Marketing or related business field

• Minimum 3 years of experience in marketing or trade marketing

• Experience in a consumer-packaged goods environment (CPG) considered an asset

• Experience executing brand events, sponsorship activations, or experiential marketing programs considered a strong asset

• Excellent project management, and organization skills

• Excellent communication skills, both verbal and written

• Ability to work effectively on multiple teams

• Strong computer skills, including Excel, Word, PowerPoint, Outlook

Working Conditions

• Travel required approximately 10% of the time
• Hybrid work environment - in office expectation 2 days per week
• Occasional overtime required outside normal business hours

Think you have what we need, but your credentials don’t perfectly line up? You should apply! We know that folks in some equity-deserving groups miss opportunities if they think their qualifications don’t fit. We would love to chat about your skills and experience and see how we might work together.

What matters here

We like you just the way you are. We believe in creating safe and inclusive spaces for everyone and our Diversity, Equity and Inclusion Committee helps us live up to that commitment.

You’re welcome here no matter your sex, sexual orientation, gender identity or expression, religion/creed, language, national or ethnic background, Indigenous identity, race, colour, neurodivergence, or disability status. We’re an equal-pay employer and believe in opportunity for everyone.

Need an accommodation during the application process? Let us know!

What we make

Our consumers know we create some of the best beers in Canada from our breweries across the country: Sleeman, Okanagan Spring, Unibroue, and Wild Rose. And we’re growing into new and innovative spaces with our ready-to-drink SoCIAL LITE line.

Get an inside look at what it’s like working at Sleeman Breweries by following @lifeatsleeman on Instagram. We think you’ll like working here!

We thank all candidates for their interest however only those selected to proceed will be contacted.