Growth Lead Overview A fast-growing, profitable AI startup is seeking its first full-time Growth Lead to own and scale customer acquisition across multiple channels. This is a rare opportunity to join an early-stage company that has achieved significant revenue growth while remaining lean, profitable, and founder-led. Reporting directly to the founder, you'll take ownership of growth initiatives spanning influencer marketing, performance marketing, and organic content. Some programs are already producing results and need a dedicated owner, while others will be built entirely from scratch. This role is ideal for a highly autonomous, hands-on growth operator who enjoys experimentation, thrives in ambiguity, and wants to make a measurable impact on company growth.

Responsibilities Own and execute the company's growth strategy across influencer marketing, performance marketing, and organic content Take ownership of existing growth initiatives currently managed by the founder and contractors Design, launch, test, and scale new customer acquisition channels and campaigns Drive measurable impact on customer acquisition, revenue growth, and overall business performance Develop and optimize growth experiments from concept through execution, analysis, and iteration Partner directly with the founder to shape growth strategy as the company expands into new AI-powered product categories Manage multiple growth functions simultaneously while maintaining strong execution standards Track, analyze, and report on campaign performance, channel effectiveness, and growth metrics Identify opportunities for growth and proactively build solutions without requiring significant direction Leverage AI tools and emerging technologies to improve marketing efficiency and effectiveness

Qualifications Required 2-6 years of marketing, growth, or customer acquisition experience Proven track record of driving measurable growth outcomes and business impact Strong ownership mentality with the ability to independently identify opportunities and execute solutions Experience managing initiatives end-to-end, from strategy and implementation through measurement and optimization Hands-on operator who enjoys execution rather than solely managing others Ability to thrive in fast-paced, ambiguous startup environments Quick learner who can rapidly adopt new channels, tools, and growth tactics Strong analytical mindset with a focus on metrics, experimentation, and performance Passion for AI products and emerging technologies Preferred Experience as a founding marketer or first marketing hire at a startup Performance marketing agency experience or hands-on paid acquisition expertise Experience leading growth efforts for consumer or prosumer products Proven success managing influencer marketing campaigns with measurable results Familiarity with generative AI tools and products Experience marketing to both B2B and B2C audiences Experience owning multiple marketing channels simultaneously

Ideal Candidate Profile Previously served as the first marketing hire or founding growth leader at a startup Has built and scaled growth programs rather than inheriting mature marketing functions Can speak confidently about specific campaign results, acquisition metrics, and business outcomes Comfortable switching between strategy and execution daily Embraces AI tools as a core part of their workflow Operates with urgency, resourcefulness, and a builder mentality

Benefits & Perks Fully remote position Competitive equity package Direct access to and mentorship from the founder Significant ownership and autonomy over company growth strategy Opportunity to build and shape the marketing function from the ground up High-impact role with clear visibility into business outcomes Work with cutting-edge AI products in a rapidly growing market Competitive compensation package

Compensation US-based candidates: $150,000 - $200,000 base salary Canada-based candidates: $75,000 - $120,000 base salary This opportunity is best suited for a scrappy, high-agency growth operator who wants to own growth end-to-end and help build the next generation of AI-powered creative tools.