Who you are

• Strong product and strategic thinking. You can connect product, market, and customer needs
• Excellent messaging and storytelling skills (you can write and create, not just brief others)
• Comfortable operating across the full funnel, not just launches
• Highly cross-functional—you influence without authority and drive alignment
• Experience in Product Marketing, Product Management, or a closely related role
• Proven ability to drive measurable outcomes (adoption, retention, expansion, or revenue impact)
• Experience working on multi-product or platform businesses is a plus
• Backgrounds in product ops / product / hybrid roles are welcome if paired with strong marketing instincts
• Owner mindset: You take accountability for outcomes, not just outputs
• Builder: You create programs, messaging, and systems—not just strategies
• Curious and adaptable: You can operate in ambiguity and evolve quickly
• Collaborative: You work seamlessly across Product, Sales, CS, and Marketing
• Execution-focused: You move fast and ship, while maintaining quality
• At Float, you’ll thrive if you’re bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you’re excited to build, grow, and win together, we’d love to meet you

What the job involves

• At Float, Product Marketing Managers are adoption architects—they own the strategy and execution that drives product adoption across the entire customer journey
• This is a hands-on, individual contributor role
• You will partner closely with Product, Sales, Customer Success, and Marketing to turn Float’s multi-product platform into clear, compelling narratives and programs that drive usage, adoption, and expansion
• This is not a role focused only on launches
• You will work end-to-end across acquisition, activation, adoption, and expansion, owning outcomes not just deliverables
• Product Adoption Strategy & Execution:
• Own strategy and execution to drive product adoption across the full customer journey (pre- and post-sale)
• Translate product capabilities into clear, differentiated messaging and positioning
• Identify adoption gaps and design programs to improve usage and engagement
• Go-to-Market & Lifecycle Programs:
• Lead and support product launches but go beyond them into ongoing lifecycle and growth programs
• Build and execute initiatives across:
• Acquisition (messaging, packaging, GTM)
• Activation (onboarding, first value)
• Adoption (feature usage, engagement)
• Expansion (upsell, cross-sell signals)
• Platform Narrative & Messaging:
• Help shape Float’s multi-product platform story, not just individual features
• Develop messaging that resonates with target segments and evolves with the product
• Partner with Marketing to bring campaigns and content to life (while owning core messaging yourself)
• Cross-Functional Commercialization:
• Act as the bridge between Product and GTM teams
• Partner with:
• Product → influence roadmap based on market & customer insights
• Sales → enable teams with clear value propositions and positioning
• Customer Success → drive adoption and retention strategies
• Ensure alignment across teams to drive measurable outcomes
• Insights, Experimentation & Data:
• Use product, customer, and lifecycle data to identify opportunities and inform strategy
• Design and run experiments to improve adoption and performance
• Measure success through impact on adoption, usage, and commercial metrics
• What Success Looks Like:
• Product adoption meaningfully increases for your focus areas
• Clear, compelling messaging exists across the customer journey
• Lifecycle programs drive measurable improvements in usage and expansion
• GTM teams are aligned and enabled with strong positioning and narratives
• You operate as both a strategist and executor, moving quickly from insight to action

Benefits

• Competitive coverage of medical, dental and vision insurance for employees
• Education & learning stipend for personal growth and development
• Flexible vacation time
• Work from home stipend to help you succeed in a remote environment