MARKETING BUSINESS PARTNER (HYBRID)
About the role
WHO WE ARE When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.
We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.
Our mission is to create better health for all Canadians, and we know that starts with our employees.
THE ROLE IN A NUTSHELL
**Base Salary:**CAD $94,406.00 - 142,069.00
Reporting to the Marketing Director-Brand the Marketing Business Partner (Brand) will be responsible for:
-Strategic Leadership & Business Planning: Collaborate with cross-functionalteams to understand the strategic priorities of the LOB. Develop comprehensive marketing strategies aligned with the LOB's growth objectives. Identify and leverage market trends, competitor analysis, and customer insights to drive strategic decision-making. -**Marketing Strategy and Execution:**Create detailed marketing plans, including campaign objectives, target audiences, key messages, and channels. Oversee the implementation of marketing initiatives, ensuring alignment with brand guidelines
and strategic objectives. Monitor and analyze campaign performance, making data-driven recommendations for optimization.
-**Integrated Communication Development:**Development of positioning & go to market advertising strategy, briefing for creative development and production, media planning and consumer/customer promotions including all required tools
and collateral to achieve brand objectives for Insurance.
-**Project Management:**Act as the primary point of contact for assigned marketing projects, ensuring timely delivery and quality standards. -**Leadership:**Foster strong working relationships with cross-functional teams, including sales, product, and communications. Collaborate with internal stakeholders to ensure marketing initiatives support overall business objectives. -**Insights & Reporting:**Track KPIs and prepare performance reports for leadership, highlighting successes and opportunities for improvement. Leverage customer insights and market trends to inform campaign adjustments and future planning. -**Budget Management:**Manage project-level budgets, ensuring efficient allocation and adherence to financial guidelines.
WHO WE'RE LOOKING FOR
- 5+ years of experience in marketing roles, preferably in health, insurance, or financial
services
- Strong project management skills with experience managing multi-channel campaigns.
- Excellent communication and collaboration skills; ability to work effectively in a matrixed
organization.
- Bachelor’s degree in Marketing, Business, or related field.
Skills & Abilities
- Strong knowledge of cross-function interdependencies, with the ability to influence
the internal network to drive results.
- Ability to synthesize multiple qualitative and quantitative inputs to deliver sound
and sustainable strategies.
- Ability to manage complex cross functional projects and integrate tightly with key
LOB partners to deliver compelling executions that ultimately will deliver ROI.
- Proven ability to deeply understand consumer needs, unearth new insights, and
translate learnings into successful new marketing initiatives.
- Strong business orientation with the ability to interpret business requirements and
translate those into actionable, practical, and measurable marketing strategies.
- Exceptional collaborator with confidence and integrity to earn confidence quickly.
- An entrepreneurial mindset with the rigor and discipline to build the business and
competencies that will allow us to stand out in the market.
- Creative problem solver who can adapt quickly in fast-changing environments.
THE CULTURE We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.
Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.
We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.
Here’s to Better Health for All!
A FEW MORE DETAILS Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.
GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through requestforaccommodation@greenshield.ca. Information received relating to accommodation will be addressed confidentially.
Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).
AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.
Not the right fit? Search for MARKETING BUSINESS PARTNER jobs in Toronto, ON
About Green Shield Canada
GreenShield is an integrated health services organization and the first organization in Canada to operate as a payer-provider – offering insurance, administering benefits, and paying claims as a ‘payer’, while offering medical, mental health and pharmacy services as a ‘provider’. This model allows GreenShield to build care around Canadians, simplify their health care experience, and improve health outcomes.
GreenShield is uniquely structured as a not-for-profit social enterprise. We reinvest earnings and redeploys services to underserved Canadian communities via our social impact brand, GreenShield Cares, with a focus on positively impacting at least one million Canadians by 2025. As the industry’s noble challenger GreenShield continues to innovate, evolving its offerings and services to deepen our purpose of championing Better Health for All.
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MARKETING BUSINESS PARTNER (HYBRID)
About the role
WHO WE ARE When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.
We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.
Our mission is to create better health for all Canadians, and we know that starts with our employees.
THE ROLE IN A NUTSHELL
**Base Salary:**CAD $94,406.00 - 142,069.00
Reporting to the Marketing Director-Brand the Marketing Business Partner (Brand) will be responsible for:
-Strategic Leadership & Business Planning: Collaborate with cross-functionalteams to understand the strategic priorities of the LOB. Develop comprehensive marketing strategies aligned with the LOB's growth objectives. Identify and leverage market trends, competitor analysis, and customer insights to drive strategic decision-making. -**Marketing Strategy and Execution:**Create detailed marketing plans, including campaign objectives, target audiences, key messages, and channels. Oversee the implementation of marketing initiatives, ensuring alignment with brand guidelines
and strategic objectives. Monitor and analyze campaign performance, making data-driven recommendations for optimization.
-**Integrated Communication Development:**Development of positioning & go to market advertising strategy, briefing for creative development and production, media planning and consumer/customer promotions including all required tools
and collateral to achieve brand objectives for Insurance.
-**Project Management:**Act as the primary point of contact for assigned marketing projects, ensuring timely delivery and quality standards. -**Leadership:**Foster strong working relationships with cross-functional teams, including sales, product, and communications. Collaborate with internal stakeholders to ensure marketing initiatives support overall business objectives. -**Insights & Reporting:**Track KPIs and prepare performance reports for leadership, highlighting successes and opportunities for improvement. Leverage customer insights and market trends to inform campaign adjustments and future planning. -**Budget Management:**Manage project-level budgets, ensuring efficient allocation and adherence to financial guidelines.
WHO WE'RE LOOKING FOR
- 5+ years of experience in marketing roles, preferably in health, insurance, or financial
services
- Strong project management skills with experience managing multi-channel campaigns.
- Excellent communication and collaboration skills; ability to work effectively in a matrixed
organization.
- Bachelor’s degree in Marketing, Business, or related field.
Skills & Abilities
- Strong knowledge of cross-function interdependencies, with the ability to influence
the internal network to drive results.
- Ability to synthesize multiple qualitative and quantitative inputs to deliver sound
and sustainable strategies.
- Ability to manage complex cross functional projects and integrate tightly with key
LOB partners to deliver compelling executions that ultimately will deliver ROI.
- Proven ability to deeply understand consumer needs, unearth new insights, and
translate learnings into successful new marketing initiatives.
- Strong business orientation with the ability to interpret business requirements and
translate those into actionable, practical, and measurable marketing strategies.
- Exceptional collaborator with confidence and integrity to earn confidence quickly.
- An entrepreneurial mindset with the rigor and discipline to build the business and
competencies that will allow us to stand out in the market.
- Creative problem solver who can adapt quickly in fast-changing environments.
THE CULTURE We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.
Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.
We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.
Here’s to Better Health for All!
A FEW MORE DETAILS Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.
GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through requestforaccommodation@greenshield.ca. Information received relating to accommodation will be addressed confidentially.
Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).
AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.
Not the right fit? Search for MARKETING BUSINESS PARTNER jobs in Toronto, ON
About Green Shield Canada
GreenShield is an integrated health services organization and the first organization in Canada to operate as a payer-provider – offering insurance, administering benefits, and paying claims as a ‘payer’, while offering medical, mental health and pharmacy services as a ‘provider’. This model allows GreenShield to build care around Canadians, simplify their health care experience, and improve health outcomes.
GreenShield is uniquely structured as a not-for-profit social enterprise. We reinvest earnings and redeploys services to underserved Canadian communities via our social impact brand, GreenShield Cares, with a focus on positively impacting at least one million Canadians by 2025. As the industry’s noble challenger GreenShield continues to innovate, evolving its offerings and services to deepen our purpose of championing Better Health for All.