Director of Demand Generation
Top Benefits
About the role
Who you are
- The ideal candidate combines creative problem-solving, analytical rigor, and a deep understanding of B2B SaaS demand generation. You’ll bring a passion for growth marketing, campaign innovation, marketing-to-sales alignment that delivers measurable business impact and thriving in dynamic, matrixed environments
- Bachelor’s degree in Marketing, Business, or related field; Master’s or MBA preferred
- 8–12+ years of B2B SaaS marketing experience, with at least 3 years in a demand generation leadership role
- Proven success developing and executing integrated, multi-channel marketing campaigns that generate measurable pipeline
- Deep experience with HubSpot, Salesforce, Google Analytics, and ABM or intent data platforms
- Strong analytical mindset and ability to translate performance data into actionable strategy
- Excellent leadership, communication, and project management skills
- Experience in higher ed tech or mission-driven SaaS strongly preferred
What the job involves
- The Director of Demand Generation is a strategic and data-informed marketing leader responsible for building and executing Modern Campus’ demand generation strategy to drive qualified pipeline, accelerate revenue growth, and optimize marketing performance across the customer lifecycle
- Reporting to the SVP of Marketing, this role will lead a high-performing team responsible for full-funnel campaign execution, digital marketing, and performance analytics
- You’ll connect strategy to results—designing integrated programs that attract, engage, and convert prospects across key buyer personas and multiple product verticals
- Define and execute a multi-channel demand generation strategy that drives measurable pipeline and revenue growth
- Partner with Marketing, Sales, and Revenue Operations to align campaign strategy with business objectives and market opportunities
- Collaborate on annual and quarterly campaign planning, ensuring strategic alignment and clear performance goals
- Serve as a key member of the Marketing leadership team, contributing to overall strategy, planning, and resource prioritization
- Partner closely with Product Marketing to help translate positioning, personas, and values into effect demand strategies and programs
- Oversee campaign development, execution, and optimization across paid media, digital, email, content syndication, and events
- Build integrated programs that nurture prospects and accelerate deal velocity through the funnel
- Collaborate with content and creative teams to ensure campaigns are brand-aligned, compelling, and targeted
- Manage campaign calendars and reporting to ensure flawless execution and consistent optimization
- Lead and develop a small, high-performing team of digital and email marketing professionals
- Establish scalable frameworks and KPIs to measure campaign performance and ROI
- Foster a test-and-learn culture focused on experimentation, continuous improvement, and data-informed decision-making
- Encourage innovate use of emerging tools (AI, personalization technologies, etc.) to optimize performance and enhance prospect experience
- Drive marketing-sourced pipeline targets and ensure alignment with sales objectives
- Partner with Sales teams to improve lead quality, conversion rates, and funnel velocity
- Collaborate with RevOps to enhance lead scoring, routing, and attribution processes
- Translate campaign data into actionable insights that guide future strategy and investment
- Collaboration & Enablement
- Work cross-functionally with other marketing leaders to ensure cohesive brand and message delivery across all touchpoints
- Provide Marketing & Sales with campaign insights, lead intelligence, and post-campaign analysis to support follow-up and conversion
- Contribute to strategic initiatives that elevate Modern Campus’s brand awareness and category leadership in higher education technology
- Partner with Product Marketing and Sales Enablement to ensure campaign execution aligns with in-field motions
Benefits
- Private stock options
- Medical and dnetal insurance
- Collaborative work environment
About Modern Campus
Modern Campus is the leading provider of innovative, student-centric SaaS solutions, empowering over 1,700 higher education institutions to attract, engage, and retain learners for life. Our comprehensive suite of products addresses critical touch-points across the student lifecycle, enabling institutions to deliver personalized, dynamic learning experiences that align with the evolving needs of today’s diverse learners.
Attract: We make it easy for prospective students—whether they are high school students or adults seeking opportunities—to find the right programs, understand costs, and navigate the enrollment process seamlessly with our industry-leading Web CMS and personalized marketing tools.
Engage: Our solutions drive meaningful student engagement through personalized communications and involvement tracking, ensuring students stay connected and supported throughout their academic journey.
Retain: By leveraging data-driven insights and streamlined processes, we help institutions build lasting relationships with students, supporting higher retention rates and successful outcomes.
With a 98% customer satisfaction rate and numerous awards for service excellence, Modern Campus is the trusted partner for institutions aiming to create a modern, impactful educational experience. We believe in the transformative power of education and are committed to being the catalyst for change in higher education, helping institutions thrive in an increasingly complex landscape.
Learn more at moderncampus.com
Looking for your next big opportunity? Join a team that’s customer-obsessed, fearless in facing challenges, and united in the pursuit of excellence. At Modern Campus, you won’t just be building software—you’ll be building better futures.
Director of Demand Generation
Top Benefits
About the role
Who you are
- The ideal candidate combines creative problem-solving, analytical rigor, and a deep understanding of B2B SaaS demand generation. You’ll bring a passion for growth marketing, campaign innovation, marketing-to-sales alignment that delivers measurable business impact and thriving in dynamic, matrixed environments
- Bachelor’s degree in Marketing, Business, or related field; Master’s or MBA preferred
- 8–12+ years of B2B SaaS marketing experience, with at least 3 years in a demand generation leadership role
- Proven success developing and executing integrated, multi-channel marketing campaigns that generate measurable pipeline
- Deep experience with HubSpot, Salesforce, Google Analytics, and ABM or intent data platforms
- Strong analytical mindset and ability to translate performance data into actionable strategy
- Excellent leadership, communication, and project management skills
- Experience in higher ed tech or mission-driven SaaS strongly preferred
What the job involves
- The Director of Demand Generation is a strategic and data-informed marketing leader responsible for building and executing Modern Campus’ demand generation strategy to drive qualified pipeline, accelerate revenue growth, and optimize marketing performance across the customer lifecycle
- Reporting to the SVP of Marketing, this role will lead a high-performing team responsible for full-funnel campaign execution, digital marketing, and performance analytics
- You’ll connect strategy to results—designing integrated programs that attract, engage, and convert prospects across key buyer personas and multiple product verticals
- Define and execute a multi-channel demand generation strategy that drives measurable pipeline and revenue growth
- Partner with Marketing, Sales, and Revenue Operations to align campaign strategy with business objectives and market opportunities
- Collaborate on annual and quarterly campaign planning, ensuring strategic alignment and clear performance goals
- Serve as a key member of the Marketing leadership team, contributing to overall strategy, planning, and resource prioritization
- Partner closely with Product Marketing to help translate positioning, personas, and values into effect demand strategies and programs
- Oversee campaign development, execution, and optimization across paid media, digital, email, content syndication, and events
- Build integrated programs that nurture prospects and accelerate deal velocity through the funnel
- Collaborate with content and creative teams to ensure campaigns are brand-aligned, compelling, and targeted
- Manage campaign calendars and reporting to ensure flawless execution and consistent optimization
- Lead and develop a small, high-performing team of digital and email marketing professionals
- Establish scalable frameworks and KPIs to measure campaign performance and ROI
- Foster a test-and-learn culture focused on experimentation, continuous improvement, and data-informed decision-making
- Encourage innovate use of emerging tools (AI, personalization technologies, etc.) to optimize performance and enhance prospect experience
- Drive marketing-sourced pipeline targets and ensure alignment with sales objectives
- Partner with Sales teams to improve lead quality, conversion rates, and funnel velocity
- Collaborate with RevOps to enhance lead scoring, routing, and attribution processes
- Translate campaign data into actionable insights that guide future strategy and investment
- Collaboration & Enablement
- Work cross-functionally with other marketing leaders to ensure cohesive brand and message delivery across all touchpoints
- Provide Marketing & Sales with campaign insights, lead intelligence, and post-campaign analysis to support follow-up and conversion
- Contribute to strategic initiatives that elevate Modern Campus’s brand awareness and category leadership in higher education technology
- Partner with Product Marketing and Sales Enablement to ensure campaign execution aligns with in-field motions
Benefits
- Private stock options
- Medical and dnetal insurance
- Collaborative work environment
About Modern Campus
Modern Campus is the leading provider of innovative, student-centric SaaS solutions, empowering over 1,700 higher education institutions to attract, engage, and retain learners for life. Our comprehensive suite of products addresses critical touch-points across the student lifecycle, enabling institutions to deliver personalized, dynamic learning experiences that align with the evolving needs of today’s diverse learners.
Attract: We make it easy for prospective students—whether they are high school students or adults seeking opportunities—to find the right programs, understand costs, and navigate the enrollment process seamlessly with our industry-leading Web CMS and personalized marketing tools.
Engage: Our solutions drive meaningful student engagement through personalized communications and involvement tracking, ensuring students stay connected and supported throughout their academic journey.
Retain: By leveraging data-driven insights and streamlined processes, we help institutions build lasting relationships with students, supporting higher retention rates and successful outcomes.
With a 98% customer satisfaction rate and numerous awards for service excellence, Modern Campus is the trusted partner for institutions aiming to create a modern, impactful educational experience. We believe in the transformative power of education and are committed to being the catalyst for change in higher education, helping institutions thrive in an increasingly complex landscape.
Learn more at moderncampus.com
Looking for your next big opportunity? Join a team that’s customer-obsessed, fearless in facing challenges, and united in the pursuit of excellence. At Modern Campus, you won’t just be building software—you’ll be building better futures.