About TIES

The Immigrant Education Society (TIES) is a community-driven organization dedicated to advancing opportunity, belonging, and lifelong learning for newcomers and diverse communities across Calgary. Through language instruction, employment pathways, settlement supports, and community engagement, we empower individuals and families to build strong, connected, and thriving lives.

At TIES, we offer more than a job. We offer the opportunity to shape inclusive systems, strengthen communities, and contribute to meaningful social change. Our work is grounded in our values of Togetherness in Action, Inclusivity by Design, Empowerment with Purpose, and Strength in Curiosity.

If you are passionate about building inclusive workplaces and contributing to community impact, we invite you to apply for this opportunity.

About the Position

• Position Title Digital Marketing and Communications Manager
• Job Type Full Time-37.5 hours per week (Monday-Friday)
• Department Communications
• Reports to President & CEO

Summary of Role

The Digital Marketing and Communications Manager provides organization-wide leadership for the planning, execution, and optimization of digital marketing and communications systems that support client enrollment, program visibility, operational efficiency, and community impact across all TIES programs and services. Reporting to the President and CEO, this role translates program and operational needs into clear, accessible, compliant, and effective digital communications.

The position is accountable for hands-on digital execution, website and platform governance, content strategy, campaign delivery, analytics, and the responsible use of digital automation and AI-supported tools. Success in this role is measured by improved enrollment outcomes, stronger digital engagement, enhanced operational workflows, and consistent alignment with funder, privacy, accessibility, and organizational standards.

Primary Duties & Responsibilities

Digital Marketing Strategy, Demand Generation and Client Enrollment

• Plan, develop, and execute digital marketing campaigns that drive enrollment across TIES and IRCC-funded programs, including LINC, Employment, Financial Literacy, Mental Health supports, Research initiatives, and other service areas
• Collaborate with program managers to align marketing strategies with program goals, intake cycles, and service delivery needs
• Identify and pursue new outreach opportunities, partnerships, and targeted campaigns to increase program participation
• Support client acquisition and retention through improved digital workflows, campaign targeting, and audience engagement
• Share responsibility for supporting enrollment growth and partnership development in collaboration with program leadership

Website, Digital Platforms and Systems Governance

• Manage and optimize the organization’s website ecosystem, including CMS platforms, forms, analytics, accessibility, SEO, and third-party integrations
• Continuously improve website performance and user experience using web, UX, and SEO best practices
• Manage social media platforms (Facebook, LinkedIn, Instagram, X, YouTube), ensuring consistent brand voice, engagement, and compliance with organizational standards
• Plan and execute paid digital advertising campaigns (Google Ads, Meta Ads) within approved budgets and timelines
• Ensure all digital communications align with program guidelines, funder requirements, identity standards, and accessibility expectations

Digital Tools, AI Enablement and Operational Efficiency

• Leverage digital, automated, and AI-assisted tools to improve marketing effectiveness, reporting, and workflow efficiency
• Manage and optimize online forms, analytics tools, and CRM or intake systems that support client enrollment and lead tracking
• Maintain documentation and basic training materials for internal use of digital tools, automated workflows, and platforms
• Work collaboratively with IT to manage hosting, technical solutions, vendor relationships, and third-party productivity tools
• Ensure responsible, ethical, and privacy-compliant use of AI-supported tools in alignment with FOIP, PIPA, and accessibility standards

Content Development, Events, Fundraising and Partnerships Support

• Develop and implement a content strategy that communicates program value, impact, and accessibility
• Design and produce high-quality digital and print marketing materials, including videos, brochures, presentations, newsletters, social media graphics, and website assets
• Collaborate with program managers and media partners to amplify content and increase community awareness
• Support promotion of program-related events such as LINC Literacy Conferences, employment networking events, financial literacy sessions, and mental health initiatives
• Lead or co-lead communications and platform support for fundraising initiatives, donor cultivation, and corporate partnerships
• Manage and optimize online donation platforms (e.g.,CanadaHelps, Benevity, Keela) to ensure a positive donor experience
• Manage production of the annual report and monthly newsletters, highlighting program achievements and organizational impact

Operational Coordination and Internal Collaboration

• Coordinate timely dissemination of inquiries and digital leads to program managers for follow-up and conversion
• Collaborate with staff and volunteers to support ongoing marketing initiatives and campaigns
• Timely dissemination of inquiries/leads to program managers
• Managing communications with staff and volunteers for promotions
• Travel between TIES locations for presentations, outreach, or event support as required
• Perform other duties consistent with the scope of the Digital Marketing and Communications Manager role, as assigned

Core Competencies

Communication & Collaboration - Communicates clearly across digital and in-person channels and collaborates effectively with internal teams and external partners.

Inclusivity & Cultural Responsiveness - Designs and delivers communications that are inclusive, culturally responsive, and accessible to diverse communities.

Adaptability & Resilience - Manages competing priorities effectively and remains flexible and solution-focused in a fast-paced environment.

Instructional & Service Excellence - Applies a client-centered, systems-thinking approach to digital communications and service delivery.

Continuous Learning & Growth Mindset - Continuously updates skills and practices, including responsible use of evolving digital and AI-assisted tools.

Leadership & Accountability - Demonstrates professionalism, sound judgment, confidentiality, and accountability in all aspects of the role.

Requirements / Qualifications

The successful candidate will bring the required education and experience to enter the role, along with the professional judgment, communication capability, and systems-thinking needed to perform effectively in a complex, community-based environment.

Education and Experience

• Bachelor’s degree in Digital Communications, Marketing, Web Design, Digital Media, or a related field
• Minimum of five years of progressively responsible experience in digital marketing, website management, or related roles
• Demonstrated experience producing multimedia content for digital platforms; a portfolio of relevant work is considered an asset

Technical and Professional Capability

• Experience using AI-assisted and automated digital tools to support content development, marketing execution, analytics, and workflow efficiency, with attention to ethical use, data privacy, accessibility, and responsible application
• Experience building, managing, or improving automated workflows across digital platforms such as client relationship systems, intake forms, email marketing tools, or similar technologies
• Strong written, editing, and digital communication skills, with the ability to translate program, operational, and service delivery needs in to clear, accessible, and audience-appropriate content
• Strong organizational, time management, and project coordination skills

Professional Judgment and Awareness

• Creative, systems-thinking approach to problem-solving, particularly in the design and improvement of digital workflows, campaigns, and content
• Sound judgment, professionalism, and discretion when handling sensitive, confidential, or personal information
• Working knowledge of privacy and data protection legislation, including FOIP and PIPA, as it applies to digital communications and online platforms
• Understanding of accessibility principles in digital communications and content delivery

What We Offer

Your wellbeing matters here. TIES offers a comprehensive total rewards program that supports your health, balance, and professional growth, including:

• Competitive salary and a focus on health and wellbeing, including access to employer paid extended health benefits, dental benefits, generous flexible spending account and employer matched RRSP contributions
• Commitment to your mental wellbeing with free and confidential support through the Employee & Family Assistance Programs
• Work life balance, including paid vacation starting at three weeks, personal days, and paid statutory holidays
• Supportive work environment, Staff celebrations with training and development opportunities

TIES is proud to be an equal opportunity employer; we welcome and encourage applicants from diverse backgrounds and experiences. If you are passionate about our mission and can contribute to our team, we encourage you to apply.

All qualified applicants will receive consideration for employment without regard to race, color, religious beliefs, gender, gender identity or expression, family status, marital status, sexual orientation, place of origin, source of income, mental and physical disability, age or veteran status.

Join Our Team

If you are passionate about building inclusive workplaces and strengthening communities, we invite you to apply.

The successful candidate must complete a Police Information Check with Vulnerable Sector Search and a Child Intervention Record Check.

Applications will be accepted until a suitable candidate is found.

TIES is committed to providing reasonable accommodation throughout the recruitment process. To request accommodation, please contact us.