##Job Brief

This role is responsible for creating, implementing, and sustaining a strategy that enables sales and marketing success while driving company growth.

Graybar Canada is looking for people with a desire to start a long-lasting career at one of the oldest and largest wholesale electrical distributors in Canada.

Graybar Canada is a leader in the distribution of high quality electrical, automation, and telecommunications products that supports these operations through related supply chain management and logistics services. Graybar Canada operates more than 35 branches across Canada. As one of Canada's largest employee-owned companies, Graybar Canada has the power and stability of a big corporation and the integrity and drive of a neighborhood business.

Graybar Canada has an exciting career opportunity available. We are currently seeking aDirector, Sales and Marketingto join our Corporate Head Office in Halifax, NS.

Graybar Canada offers a competitive compensation and benefits package including:

TELUS Health Virtual Care
Cost shared Health and Dental Benefits
Life & AD&D Insurance
Employee Profit Sharing Program
Long Term Disability Benefits
Group RRSP Matching
Corporate Fitness Membership Program
Employee Share Purchase Program
Computer Purchase Plan
Tuition Reimbursement Program
Service Awards Program

Reporting to the SVP of Sales and Marketing, this role is responsible for creating, implementing, and sustaining a strategy that enables sales and marketing success while driving company growth. This role focuses on building a modern revenue engine by aligning sales and marketing strategies into a performance-based function.

The successful candidate will lead the evolution of the revenue strategy by integrating technology, data, and people to build a scalable, data-driven engine. Beyond the technology, you will manage change, guiding the team through a shift toward a digital-first sales environment.

Responsibilities

• Develop and execute integrated go-to-market strategies to increase market share and drive sustainable revenue growth.
• Champion the adoption and integration of AI tools and automation platforms to support sales forecasting, customer insights, and opportunity identification.
• Oversee marketing strategy activities, including company website enhancement, e-commerce optimization, digital campaigns, and SEO/SEM.
• Drive consistent use of CRM tools (Salesforce) for accurate reporting, activity tracking, and pipeline management.
• Partner with key suppliers and manufacturers to integrate their product data and marketing initiatives into Graybar’s digital strategy.
• Develop marketing metrics and provide actionable dashboards and reports to support sales reps, managers, and executives.
• Partner with HR, IT, Operations, and Product teams to support integrated employee retention, corporate culture, sales campaigns, product launches, and customer engagement strategies.
• Work with leadership teams to align marketing and sales development initiatives with organizational priorities, consistent with cross-functional expectations in marketing and digital roles.
• Lead, coach, and develop a high-performing, digitally fluent team, through the lens of change management and skill adoption.
• Work with stakeholders to promote branding initiatives consistent with company business goals and objectives.

Qualifications:

• 5-10+ years of progressive leadership experience in sales and marketing, B2B preferred
• College/University Degree or Masters required, preferably in Business or Marketing.
• Hands-on experience leveraging CRM systems, automation platforms, and analytics to optimize operations.
• Experience leading teams through digital transformation and process evolution.
• Strong understanding of digital marketing ecosystems, social media for business, and e-commerce platforms.
• Proven success in linking marketing/sales strategy directly to revenue growth with strong execution discipline.
• Exceptional written, verbal, and presentation communication skills.
• Additional courses in AI, Google Analytics, or Digital Marketing are considered an asset.
• Strong analytical, project management, and execution skills.

The above is a brief outline of position responsibilities and does not intend to be all inclusive of the current or future duties, responsibilities, or reporting relationships.

If you are highly motivated and have a passion for customer service, and are looking for a fund, rewarding career, we would be pleased to talk to you about joining Graybar Canada.

Graybar Canada is an equal opportunity employer that encourages interested candidates to apply.

We wish to thank all applicants for their interest but advise that only those selected for an interview will be contacted.