Who you are

• The ideal candidate has 3+ years of B2C marketing experience (agency or client-side), and ideally exposure to B2B, with a proven ability to build memorable, insight-driven marketing initiatives that connect restaurants, diners, and partners to the OpenTable brand
• We’re looking for someone who brings a broad marketing toolkit, spanning brand campaigns, social media, partnerships, events, sponsorships, and beyond, and who thrives in a dynamic environment where no two days look the same
• A creative mindset and strong organizational skills are essential
• Exceptional relationship-building and collaboration skills are also critical: this role will work closely with partners, vendors, agencies, restaurants, and cross-functional teams across the globe to deliver impactful activations and drive brand growth across the market
• BA/BS degree required
• Minimum 3+ years in marketing — ideally within the hospitality, travel, food & beverage, or lifestyle industries
• Proven experience managing end-to-end campaigns (concept to execution) and implementing strategic partnerships that drive awareness, engagement, and business impact
• Excellent organizational skills, with the ability to manage multiple projects, timelines, and stakeholders simultaneously
• Comfortable tracking performance metrics, budgets, and ROI to optimize event and partnership effectiveness
• Comfortable with a wide variety of technologies and ability to learn quickly
• Exceptional written and verbal communication skills, with experience crafting decks and campaign briefs
• Meticulous attention to detail and highly-organized with the ability to identify roadblocks and troubleshoot efficiently and effectively
• Passion for the dining scene and hospitality industry, with a deep understanding of market trends and cultural nuances
• Willingness to travel and attend production shoots, events, and/or team offsites as needed
• Fluency in English is a must, French language and knowledge of the Quebec market is a strong asset

What the job involves

• We are seeking a passionate Marketing Specialist for Canada, based in Toronto, to support the planning and execution of multi-faceted brand campaigns, events, social programs, and strategic collaborations that strengthen OpenTable’s presence in the region
• This is a high-impact, well-rounded role on a lean team
• You'll report to the Regional Senior Marketing Manager Develop and execute along with Managers the annual marketing plan for Canada, including B2C (consumer/diner) initiatives and B2B (industry/trade) initiatives
• Collaborate closely with the sales, Performance, PR, Partnerships, Events, Design, and Marketing leadership teams to cultivate strong relationships
• Help brief, scope, and manage creative development for marketing assets across brand campaigns and activations, social content creation, events, sponsorships and more
• Manage the relationship with the social media agency on a regular basis, as well as other agencies or freelancers on a project basis
• Identify, activate, and nurture influencer and creator partnerships to amplify campaigns and events
• Serve as a quality gatekeeper across workstreams by reviewing campaign assets and messaging to ensure precision, clarity, and alignment with brand standards
• Measure ROI, track leads, and report key metrics to regional and global stakeholders
• Manage vendor and partner contracts, including routing, approvals, and submissions to procurement and legal
• Support invoicing and payment processing by gathering required documentation and tracking payments with accounting
• Support all local marketing initiatives across B2C & B2B in the region

Benefits

• Work from (almost) anywhere - wherever you do your best work
• Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
• Generous parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings