Who you are

• 5–8+ years in growth marketing, acquisition, or performance marketing roles
• Demonstrated success driving growth through GEO, AEO, SEO, and LLM-based discovery
• Hands-on experience managing campaigns in Google, Meta, Bing (scrappy budget environments preferred)
• Proven ability to manage and get leverage from digital agencies while also being hands-on in platforms
• Strong experimentation rigor — hypothesis-driven testing, structured measurement, and iteration discipline
• Experience in consumer or prosumer growth environments (e.g., Canva, HoneyBook, insurance, marketplaces)
• Daily use of AI tools; ability to show measurable workflow improvements
• Experience building automated growth workflows (e.g., reporting, keyword ops, creative briefs)
• Familiarity with LLM-driven search ecosystems, citation strategies, and E-E-A-T improvement
• Scrappy operator who thrives with lean resources (no $100M budgets here — you’re excited by constraints)
• High urgency and pace; ability to drive meaningful acquisition impact within the first 30 days
• Strong communicator who earns trust across GTM and Product
• Comfortable going deep in the details while owning strategic outcomes

What the job involves

• We’re looking for a Senior Growth Marketing Manager to accelerate how small businesses discover and choose Homebase
• You’ll own high-impact acquisition programs across paid digital, offline, and emerging channels, pairing creative intuition with sharp analytical thinking
• This role blends hands-on execution with strategic leadership — shaping our channel mix, driving experimentation, and unlocking new ways for Homebase to show up where small business owners already are
• You’ll collaborate deeply across the GTM and Product ecosystem to fuel high-quality signups and paid customer growth
• Lead paid acquisition across core digital channels
• Launch tests across emerging and test channels (e.g., Influencers, paid social)
• Coordinate with Content and Brand programs to build brand authority and visibility
• Build experimentation roadmaps with clear hypotheses, structured tests, and fast learning cycles
• Apply the scientific method rigorously — structured tests, strong analytics foundations, rapid iteration
• Identify new, creative, influencer, and emerging channels where small business owners discover products
• Create or refine AI-powered automations connecting analytics → creative → bidding → reporting
• Use tools like AirOps, Zapier, Claude, Perplexity, Profound, and other LLM-based systems
• Scale content-led acquisition via automated, human-in-the-loop blog and video workflows
• Assess current mix and quickly propose “dial up / dial down” strategies that impact signups in the first 30–60 days
• Partner with our digital agency — but with hands-on ownership of campaign changes when needed
• Experiment with direct mail, audio, CTV, and other high-potential non-core channels (nice-to-have)
• Focus on quality, not just volume — measuring early engagement, activation, and paying conversion
• Use segmentation, routing, and creative optimization to increase quality signups
• Work closely with Organic, Creative, Product Marketing, Product Growth, Lifecycle, Sales, and RevOps
• Ensure unified customer journeys from acquisition → onboarding → paid conversion
• Operate with high collaboration and shared ownership across the funnel

The application process

• Meet the Talent Acquisition team, Ivana L
• Meet the Hiring Manager, Katie D
• Participate in a Talent Showcase
• Meet Cross-functional Partners
• Background Check + Offer Stage
• Welcome to the team, Homie 🎉

Benefits

• Stock Options
• Paid parental leave
• Generous paid time off options
• Offsites, customer days & social events
• Work from Anywhere Month
• Medical, dental, and vision insurance
• 401(k) matching program
• Pre-tax commuter benefits
• Snacks + lunch on us at hub offices
• MasterClass at Work for ongoing learning
• Group health benefits coverage
• Group RRSP with employer match + TFSA
• Snacks + lunch on us at hub offices
• MasterClass at Work for ongoing learning