Sales Performance Manager

Reports To: Vice President
Work Type: Remote/Hybrid
Hybrid: Toronto, Vancouver - for those at travelling distance to office
Remote: Other provinces in Canada who cannot travel to office

Job purpose:

The Sales Performance Manager (SPM) has a pivotal role in creating and leading a high performing Sales culture. Goal oriented with a passion for driving sales, the PSM will lead a team of 12-15 sales professionals, driving performance excellence through effective coaching, monitoring, and strategic guidance. The Sales Per role is critical to achieving our company's revenue goals and maintaining high standards of customer service in the travel industry.

What will be your key responsibilities?

Team Leadership & Development

• Manage a team of 12-15 travel sales consultants, providing regular coaching and performance feedback
• Conduct bi-weekly one-on-one meetings with team members to review individual performance metrics
• Ensure staff understand and effectively apply training provided by L&D
• Reinforce training concepts through observation, feedback, and practical application
• Create career development plans for team members to foster growth and retention

Recruitment & Performance Conversations

• Participate actively in the hiring process for new sales team members
• Conduct initial screening and competency-based interviews for potential candidates
• Lead tough conversations regarding performance issues with accountability and clarity
• Deliver constructive feedback in challenging situations while maintaining professionalism
• Execute performance improvement plans with clear metrics and timelines
• Make recommendations to terminate and terminate when necessary, following company procedures
• Handle conflict resolution within the team professionally and effectively
• Provide documentation and evidence for HR decisions regarding performance issues (including documentation in the form of PIP’s performance improvement plans as needed)

Performance Management

• Ensure 70% of team members consistently achieve or exceed their sales targets
• Monitor and maintain key conversion metrics: 90% leads-to-quote ratio
• Drive quote-to-booking conversion rates to meet company targets
• Oversee total gross sales performance of the team against established goals
• Implement performance improvement plans for underperforming team members
• Add monitoring and reporting on Supervisor’s KPI’s on a monthly basis

RISE Career Path Management

• Actively manage team members' progression through the RISE development path (Rookie, Intermediate, Senior, Expert)
• Assess and evaluate staff competencies to determine appropriate RISE classification
• Create individualized development plans to help team members advance to the next RISE level
• Conduct quarterly RISE assessment reviews to track progress and identify growth opportunities
• Prepare and deliver monthly RISE progression reports to senior leadership
• Identify and nurture high-potential team members for accelerated advancement
• Collaborate with L&D to ensure appropriate training resources are available for each RISE level

Sales Process Optimization

• Analyze sales data to identify trends, opportunities, and areas for improvement
• Collaborate with marketing and Commercial Team to optimize lead quality and volume
• Refine sales scripts and processes to improve conversion rates
• Ensure compliance with company policies and industry regulations
• Sales Training

Reporting & Analysis

• Prepare and present weekly and monthly performance reports to senior management

• Track and analyze key performance indicators (KPIs) for the team and individual sales consultants

• Identify patterns in customer preferences and market trends to inform sales strategies

• Provide detailed reporting on RISE progression metrics and team development achievements

• Participate in annual reviews, new packages etc.

What are we looking for?

Required

• 3+ years of sales management experience, preferably in the travel or hospitality industry
• Proven track record of meeting or exceeding team sales targets
• Strong understanding of sales metrics and performance management principles
• Excellence in coaching and developing sales talent
• Data analysis skills with the ability to translate insights into actionable strategies
• Experience with career development frameworks or talent progression systems

Preferred

• Degree in Business, Hospitality Management, or related field

• Experience with CRM systems and sales analytics tools

• Understanding of travel industry products, services, and market dynamics

• History of successful team leadership in a metrics-driven environment

• Certification in coaching or talent development methodologies

What can you expect from Goway?

Imagine working for a company where your career feels like an adventure. At Goway, you’ll join a global community that supports one another:

• We offer a competitive salary accompanied by performance incentives, and we place real importance on time away from work, such as paid personal days for when life calls for them and your birthday off each year.
• Our commitment to professional growth means you’ll have access to continuous learning and industry-leading training that keeps you at the forefront of travel innovation.
• You’ll enjoy generous paid time off, including three weeks of vacation, six personal days, and a dedicated day off to celebrate your birthday.
• Travel is in our DNA, so you’ll enjoy exclusive perks and discounts on worldwide getaways.
• Since we operate across Toronto, Vancouver, Los Angeles, Manila, Sydney, and beyond, you’ll collaborate across cultures and shape a career path that reflects your ambitions.
• Goway is an equal-opportunity employer. We celebrate differences and are committed to fostering an inclusive workplace for everyone. We appreciate every applicant’s interest. Please be advised that only those selected for an interview will be contacted.

How to Apply:

If this role feels like your next step, click "Apply Now" to create your profile, upload your CV, and share a few details about yourself. Our talent team reviews every application, and if your experience aligns with our needs, we will reach out to set up the next step.

Recruitment scams & fraud warning:

Please be aware of any suspicious emails or WhatsApp activity from individuals pretending to be recruiters or senior personnel at Goway Travel. We will never ask you to install an app during the recruitment process. If you receive a message of this nature, please ignore it and report it to Goway.

About Goway

Founded in Toronto in 1970 by Australian economist Bruce Hodge, Goway has evolved from a one-person dream into a family-owned global leader in tailor-made travel. With our headquarters in Toronto and hubs in Vancouver, Los Angeles, Sydney, and Manila, our team of over 700 talented employees designs travel experiences in more than 115 countries across all seven continents. We’re united by a passion for travel and are committed to doing the right thing: supporting diversity, equity, inclusion, and sustainable tourism that enriches local communities. Whether working remotely or side by side in one of our offices, we operate as one forward-thinking team, transforming wanderlust into life-changing adventures for our fellow Globetrotters. Discover more at goway.com.