Marketing Manager, Mapleview Shopping Centre
About the role
Marketing Manager About This Opportunity Join JLL as Marketing Manager for Mapleview Shopping Centre, where you'll lead comprehensive marketing initiatives for one of Canada's premier outlet destinations. This position offers the unique opportunity to make an immediate impact while driving strategic marketing efforts that directly influence property performance and tenant success. This is a full-time on-site position requiring standard business hours Monday through Friday, with flexibility to work occasional evenings and weekends for events and campaign launches
What You'll Do Strategic Marketing Leadership
- Develop and execute an annual marketing plan that is aligned with the property’s strategic goals
- Create, monitor, and optimize marketing budget with monthly monitoring and reforecasting to ensure year-end projections are met
- Analyze sales data, market trends, and consumer insights to inform strategic decision-making and leasing efforts
Public Relations & Media Management
- Build and maintain strategic relationships with local media contacts and community partners
- Execute media buying strategies and manage vendor relationships for consistent brand messaging
- Develop press releases and coordinate media events to support property initiatives and special campaigns
Campaign Development & Execution
- Manage comprehensive digital marketing programs including social media, mobile marketing, and web presence
- Design and execute comprehensive seasonal campaigns, holiday promotions, and signature shopping events from conception through completion, including timeline development, resource allocation, and cross-channel coordination to drive targeted foot traffic and measurable sales increases
- Develop integrated marketing strategies that leverage multiple touchpoints including email marketing, social media, digital advertising, outdoor signage, radio partnerships, and in-center activations while ensuring brand consistency across all customer communications
- Create and implement data-driven campaign optimization processes, including audience segmentation, performance benchmarking, and real-time adjustments to maximize ROI and campaign effectiveness + track and analyze campaign performance metrics including foot traffic patterns, conversion rates, social engagement, digital analytics, and sales attribution to inform strategic decision-making and optimize future initiatives
- Assist with creation of professional sales materials and marketing collateral to support leasing initiatives
Tenant Relations & Community Partnerships
- Build strategic relationships with key retail partners to develop co-marketing opportunities and drive individual store performance
- Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications, sales promotions and visual merchandising.
- Facilitate new tenant onboarding processes including marketing integration and partnership opportunity identification
- Monitor tenant sales performance through monthly reporting analysis and provide strategic recommendations to enhance individual retailer success
- Collaborate with Specialty Leasing to identify and implement ancillary revenue streams
- Cultivate community partnerships and represent the centre at local events and networking opportunities
Required Qualifications What We're Looking For
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3-5 years of marketing experience in retail, shopping centers, or related consumer-facing industries
- Demonstrated budget management experience with fiscal responsibility and financial tracking
- Strong analytical skills with ability to interpret sales data, market research, and performance metrics
- Exceptional written and verbal communication skills for stakeholder engagement and content creation
- Event planning and project management experience with ability to manage multiple campaigns simultaneously
- Proficiency in digital marketing platforms, social media management tools, website content management systems, and Microsoft Office Suite
Preferred Qualifications
- Direct shopping center or retail property marketing experience
- Sales negotiation experience and relationship-building in retail environments
- Advanced proficiency in digital marketing platforms, analytics tools, and marketing automation systems
- Experience with media relations, press release writing, and public relations initiatives
- Knowledge of co-marketing strategies and tenant partnership program development
About JLL Technologies
JLL Technologies (JLLT), a division of Jones Lang LaSalle, delivers market-leading technology and services to power the future of real estate. With a comprehensive portfolio of purpose-built solutions, unparalleled industry expertise and leading-edge, venture-backed companies, JLLT is transforming the way companies acquire, operate, and manage spaces.
With a growing team of some of the brightest minds in technology and real estate, our offerings help clients foster human-centric experiences and smart space utilization, enable public and private sectors to achieve net-zero emissions, simplify asset and facilities management—and so much more. And through our venture capital fund, JLL Spark, we’ve already invested $380 million in proptech innovations that are quite literally changing the built world.
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Marketing Manager, Mapleview Shopping Centre
About the role
Marketing Manager About This Opportunity Join JLL as Marketing Manager for Mapleview Shopping Centre, where you'll lead comprehensive marketing initiatives for one of Canada's premier outlet destinations. This position offers the unique opportunity to make an immediate impact while driving strategic marketing efforts that directly influence property performance and tenant success. This is a full-time on-site position requiring standard business hours Monday through Friday, with flexibility to work occasional evenings and weekends for events and campaign launches
What You'll Do Strategic Marketing Leadership
- Develop and execute an annual marketing plan that is aligned with the property’s strategic goals
- Create, monitor, and optimize marketing budget with monthly monitoring and reforecasting to ensure year-end projections are met
- Analyze sales data, market trends, and consumer insights to inform strategic decision-making and leasing efforts
Public Relations & Media Management
- Build and maintain strategic relationships with local media contacts and community partners
- Execute media buying strategies and manage vendor relationships for consistent brand messaging
- Develop press releases and coordinate media events to support property initiatives and special campaigns
Campaign Development & Execution
- Manage comprehensive digital marketing programs including social media, mobile marketing, and web presence
- Design and execute comprehensive seasonal campaigns, holiday promotions, and signature shopping events from conception through completion, including timeline development, resource allocation, and cross-channel coordination to drive targeted foot traffic and measurable sales increases
- Develop integrated marketing strategies that leverage multiple touchpoints including email marketing, social media, digital advertising, outdoor signage, radio partnerships, and in-center activations while ensuring brand consistency across all customer communications
- Create and implement data-driven campaign optimization processes, including audience segmentation, performance benchmarking, and real-time adjustments to maximize ROI and campaign effectiveness + track and analyze campaign performance metrics including foot traffic patterns, conversion rates, social engagement, digital analytics, and sales attribution to inform strategic decision-making and optimize future initiatives
- Assist with creation of professional sales materials and marketing collateral to support leasing initiatives
Tenant Relations & Community Partnerships
- Build strategic relationships with key retail partners to develop co-marketing opportunities and drive individual store performance
- Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications, sales promotions and visual merchandising.
- Facilitate new tenant onboarding processes including marketing integration and partnership opportunity identification
- Monitor tenant sales performance through monthly reporting analysis and provide strategic recommendations to enhance individual retailer success
- Collaborate with Specialty Leasing to identify and implement ancillary revenue streams
- Cultivate community partnerships and represent the centre at local events and networking opportunities
Required Qualifications What We're Looking For
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3-5 years of marketing experience in retail, shopping centers, or related consumer-facing industries
- Demonstrated budget management experience with fiscal responsibility and financial tracking
- Strong analytical skills with ability to interpret sales data, market research, and performance metrics
- Exceptional written and verbal communication skills for stakeholder engagement and content creation
- Event planning and project management experience with ability to manage multiple campaigns simultaneously
- Proficiency in digital marketing platforms, social media management tools, website content management systems, and Microsoft Office Suite
Preferred Qualifications
- Direct shopping center or retail property marketing experience
- Sales negotiation experience and relationship-building in retail environments
- Advanced proficiency in digital marketing platforms, analytics tools, and marketing automation systems
- Experience with media relations, press release writing, and public relations initiatives
- Knowledge of co-marketing strategies and tenant partnership program development
About JLL Technologies
JLL Technologies (JLLT), a division of Jones Lang LaSalle, delivers market-leading technology and services to power the future of real estate. With a comprehensive portfolio of purpose-built solutions, unparalleled industry expertise and leading-edge, venture-backed companies, JLLT is transforming the way companies acquire, operate, and manage spaces.
With a growing team of some of the brightest minds in technology and real estate, our offerings help clients foster human-centric experiences and smart space utilization, enable public and private sectors to achieve net-zero emissions, simplify asset and facilities management—and so much more. And through our venture capital fund, JLL Spark, we’ve already invested $380 million in proptech innovations that are quite literally changing the built world.