Channel Manager
About the role
About Bells of Steel Inc.
At Bells of Steel, we’re on a mission to make fitness and strength training approachable, affordable, and fun!We design and manufacture high-quality strength and exercise equipment for home gym enthusiasts and fitness pros alike. Whether you're a seasoned gym rat or just getting into the swing of things, we've got the gear to help you crush your goals.
We’re not your typical, stuffy fitness equipment brand—we’re down-to-earth, a little cheeky, and always looking for ways to make working out a little less serious and a lot more rewarding. If you like the sound of being part of a fast-paced, no-BS team that’s shaking up the fitness industry, then you might just be the perfect fit.
About the role
This role owns and scales Bells of Steel’s marketplace revenue engine. The primary focus is driving profitable growth on Amazon (domestic and international), while building and scaling early-stage channels including TikTok Shop and Costco.
You are accountable for:
- Revenue growth
- Profitability
- Performance optimization
- Building the systems and team needed to scale
What you'll own
1. Amazon Growth & Profitability (Primary Focus)
You own Amazon as a revenue and profit center. Drive 15–30% YoY growth, improve contribution margin, and optimize performance across all countries.
You are responsible for:
- Listing performance (SEO, conversion, content, image optimization)
- Advertising efficiency (ROAS, ACoS)
- Catalog and account health (Seller Central / Vendor Central)
- Product launches and ranking
- Buy Box performance
- Category positioning
2. Performance Marketing & Optimization
You ensure every dollar spent produces a return, overseeing your internal team, contractors, or agencies.
- Own PPC strategy and structure
- Optimize campaigns, bids, and budgets
- Improve organic vs. paid sales mix
- Continuously increase conversion rates
- Keyword harvesting and expansion
3. Promotional Planning
You own the marketplace promotional calendar and execution.
- Prime Day and seasonal events
- Lightning Deals
- Coupons and promotional offers
- Promotional calendar planning and cross-team coordination
4. Inventory & Operational Alignment
You ensure growth is supported operationally, working with our supply chain team.
- Maintain strong in-stock rates
- Improve demand forecasting
- Prevent stockouts and excess inventory
- Align with Operations and Supply Chain
5. Channel Scaling & Emerging Channels
You take early-stage channels and turn them into scalable revenue streams. You also evaluate new marketplace and social commerce opportunities.
- Build and execute scaling plans for TikTok Shop and Costco
- Identify what’s working and double down
- Evaluate new channel opportunities (new marketplaces, social commerce)
- Establish repeatable growth playbooks
- Hire internally, agency, or freelancer as needed
6. Team & Vendor Management
You build and lead the team required to scale.
- Manage and develop the Amazon Specialist
- Own agency relationships and performance
- Hire and manage freelancers or additional partners as needed
You are accountable for output—not activity.
7. Process & System Development
You create the infrastructure for scale.
- Build repeatable marketplace processes
- Create channel launch playbooks
- Develop reporting dashboards
- Improve cross-functional workflows
- Document and standardize what works
Who You Are
You are a builder and an operator.
- You take ownership of numbers
- You know how to scale Amazon beyond “good enough”
- You can manage agencies and people without being managed by them
- You are data-driven and decisive
- You thrive in a fast-moving, high-accountability environment
- You are already familiar with using Claude Cowork or are eager to start building with it — Claude Cowork and Code is an essential tool at Bells of Steel
The pay range for this role is:
70,000 - 85,000 CAD per year(Remote)
Not the right fit? Search for Channel Manager jobs in Remote
About Bells of Steel Inc
Founded in 2010 Bells of Steel is an online retailer of unconventional fitness equipment which is catering to the growing alternative fitness scene in North America, including but not limited to:
☛ Kettlebell training ☛ Powerlifting ☛ Olympic Lifting ☛ Strongman ☛ Sport Performance ☛ CrossFit
as well as the growing demand for functional fitness in
☛ Commercial gyms ☛ Brick and mortar stores ☛ Various sports clubs
We offer our clients a variety of options including our
☑ Facility design ☑ Wholesale pricing ☑ Flexible payments ☑ Discount freight rates
WHOLESALE OPPORTUNITIES
Enjoy the privileges that come with being a wholesale client of Bells of Steel – Receive up to 30% off retail price! Bells of Steel extends wholesale rates to selected CrossFit boxes, gyms, studios, personal trainers, coaches, sporting organisations, retailers, police departments, fire halls, Military bases and many others based on volume required, and ongoing volume required. To apply for access visit https://www.bellsofsteel.com/wholesale/.
RESELLER OPPORTUNITIES
Add a proven profitable product line to your retail store or gym. With 4 brick and mortar retail stores already realising the benefits of providing functional fitness to their existing clientele, we offer great margins to you to capitalize in the growing functional fitness and CrossFit movement. We also have 7 small gyms who have added an easy revenue stream to their already operational business. Upselling gym members on home gym equipment to complement their training with you. Should you join our reseller program you would receive:
- Exclusivity to your geographical area, and all sales from that region would be forwarded to you.
- Increase your overall foot traffic carrying hard to find popular items, as well as being listed on our site.
- Low minimum order amounts and high profit margins.
To apply visit https://www.bellsofsteel.com/resellers/
Similar Jobs
Channel Manager
About the role
About Bells of Steel Inc.
At Bells of Steel, we’re on a mission to make fitness and strength training approachable, affordable, and fun!We design and manufacture high-quality strength and exercise equipment for home gym enthusiasts and fitness pros alike. Whether you're a seasoned gym rat or just getting into the swing of things, we've got the gear to help you crush your goals.
We’re not your typical, stuffy fitness equipment brand—we’re down-to-earth, a little cheeky, and always looking for ways to make working out a little less serious and a lot more rewarding. If you like the sound of being part of a fast-paced, no-BS team that’s shaking up the fitness industry, then you might just be the perfect fit.
About the role
This role owns and scales Bells of Steel’s marketplace revenue engine. The primary focus is driving profitable growth on Amazon (domestic and international), while building and scaling early-stage channels including TikTok Shop and Costco.
You are accountable for:
- Revenue growth
- Profitability
- Performance optimization
- Building the systems and team needed to scale
What you'll own
1. Amazon Growth & Profitability (Primary Focus)
You own Amazon as a revenue and profit center. Drive 15–30% YoY growth, improve contribution margin, and optimize performance across all countries.
You are responsible for:
- Listing performance (SEO, conversion, content, image optimization)
- Advertising efficiency (ROAS, ACoS)
- Catalog and account health (Seller Central / Vendor Central)
- Product launches and ranking
- Buy Box performance
- Category positioning
2. Performance Marketing & Optimization
You ensure every dollar spent produces a return, overseeing your internal team, contractors, or agencies.
- Own PPC strategy and structure
- Optimize campaigns, bids, and budgets
- Improve organic vs. paid sales mix
- Continuously increase conversion rates
- Keyword harvesting and expansion
3. Promotional Planning
You own the marketplace promotional calendar and execution.
- Prime Day and seasonal events
- Lightning Deals
- Coupons and promotional offers
- Promotional calendar planning and cross-team coordination
4. Inventory & Operational Alignment
You ensure growth is supported operationally, working with our supply chain team.
- Maintain strong in-stock rates
- Improve demand forecasting
- Prevent stockouts and excess inventory
- Align with Operations and Supply Chain
5. Channel Scaling & Emerging Channels
You take early-stage channels and turn them into scalable revenue streams. You also evaluate new marketplace and social commerce opportunities.
- Build and execute scaling plans for TikTok Shop and Costco
- Identify what’s working and double down
- Evaluate new channel opportunities (new marketplaces, social commerce)
- Establish repeatable growth playbooks
- Hire internally, agency, or freelancer as needed
6. Team & Vendor Management
You build and lead the team required to scale.
- Manage and develop the Amazon Specialist
- Own agency relationships and performance
- Hire and manage freelancers or additional partners as needed
You are accountable for output—not activity.
7. Process & System Development
You create the infrastructure for scale.
- Build repeatable marketplace processes
- Create channel launch playbooks
- Develop reporting dashboards
- Improve cross-functional workflows
- Document and standardize what works
Who You Are
You are a builder and an operator.
- You take ownership of numbers
- You know how to scale Amazon beyond “good enough”
- You can manage agencies and people without being managed by them
- You are data-driven and decisive
- You thrive in a fast-moving, high-accountability environment
- You are already familiar with using Claude Cowork or are eager to start building with it — Claude Cowork and Code is an essential tool at Bells of Steel
The pay range for this role is:
70,000 - 85,000 CAD per year(Remote)
Not the right fit? Search for Channel Manager jobs in Remote
About Bells of Steel Inc
Founded in 2010 Bells of Steel is an online retailer of unconventional fitness equipment which is catering to the growing alternative fitness scene in North America, including but not limited to:
☛ Kettlebell training ☛ Powerlifting ☛ Olympic Lifting ☛ Strongman ☛ Sport Performance ☛ CrossFit
as well as the growing demand for functional fitness in
☛ Commercial gyms ☛ Brick and mortar stores ☛ Various sports clubs
We offer our clients a variety of options including our
☑ Facility design ☑ Wholesale pricing ☑ Flexible payments ☑ Discount freight rates
WHOLESALE OPPORTUNITIES
Enjoy the privileges that come with being a wholesale client of Bells of Steel – Receive up to 30% off retail price! Bells of Steel extends wholesale rates to selected CrossFit boxes, gyms, studios, personal trainers, coaches, sporting organisations, retailers, police departments, fire halls, Military bases and many others based on volume required, and ongoing volume required. To apply for access visit https://www.bellsofsteel.com/wholesale/.
RESELLER OPPORTUNITIES
Add a proven profitable product line to your retail store or gym. With 4 brick and mortar retail stores already realising the benefits of providing functional fitness to their existing clientele, we offer great margins to you to capitalize in the growing functional fitness and CrossFit movement. We also have 7 small gyms who have added an easy revenue stream to their already operational business. Upselling gym members on home gym equipment to complement their training with you. Should you join our reseller program you would receive:
- Exclusivity to your geographical area, and all sales from that region would be forwarded to you.
- Increase your overall foot traffic carrying hard to find popular items, as well as being listed on our site.
- Low minimum order amounts and high profit margins.
To apply visit https://www.bellsofsteel.com/resellers/