Manager, Integrated Marketing

Tracking Code: req2043

Faculty/Department: Communications and Marketing Department

Number of Positions: 1

Appointment Type: Full-Time Continuing

Hours of Work: 35 hours per week

Non-Union Hiring Zone: Job Level 11 - $104,500 - $130,900

Posting Date: May 12, 2026

Closing Date: May 27, 2026 or until a suitable candidate has been found (7:00 pm EST)

Job Summary:

The Manager, Integrated Marketing leads the development and execution of marketing campaigns and content that drive external visibility, reputation and engagement for Ontario Tech University.

This role translates institutional strengths and stories across our students, experts, programs, research and innovation, into compelling, audience-first campaigns and content delivered across our marketing ecosystem, including web, social and paid media.

As the leader of the marketing function, the manager works in close partnership with the department’s communications unit and with other university stakeholders to connect strategy with execution, ensuring cohesive storytelling, strong brand presence and measurable results.

The manager brings a balance of strategic thinking and hands-on leadership, guiding a team to plan, execute and optimize campaigns and content. They are a strong marketing leader who understands how to leverage various channels to tell stories that drive impact and conversion.

Nature of work:

• Standard office space with opportunities to work-from-home
• Some occasional, but rare, business travel could be required
• Occasional trips to north campus for meetings

Responsibilities/accountabilities:

1. Storytelling & Campaign Ownership

• Leads development and execution of the annual marketing plan, content plan and ongoing integrated marketing campaigns that advance institutional priorities
• Develops insight-driven campaign briefs, translating marketing strategy into tactics across web, social, and paid media channels
• Works with agency partners and internal resources to generate earned media coverage of news and announcements
• Translates trends, insights and institutional strengths into relevant and engaging content
• Provides creative direction for marketing materials, including written, visual, and motion‑based assets
• Consults with internal stakeholders to shape campaign direction, priorities, and messaging

2. Digital Experience & User Journey Optimization

• Leads the digital experience that supports marketing campaigns and content, ensuring cohesive storytelling across channels
• Ensures paid digital initiatives work cohesively with owned digital channels to deliver measurable and integrated campaign experiences
• Guides the development and optimization of campaign microsites and landing pages, ensuring content is search-friendly and supports audience engagement and conversion
• Leads web and design experts in high-quality, user-friendly and best practice-aligned digital experiences
• Advances human-centered AI adoption, including leadership around AI-optimized content strategies (AIO/AEO)
• Manages relationships with internal and external partners, vendors and agencies to support web and digital campaign execution and performance

3. Performance Marketing, Analytics & Optimization

• Leads a data‑informed approach to marketing, applying best practices in content design, accessibility, usability and searchability
• Measures, evaluates and reports on campaign performance, identifying opportunities for optimization and growth
• Uses insights and performance data to continuously improve campaign and content performance and effectiveness
• Translates data and insights into clear, actionable recommendations around targeting, audience and campaign effectiveness
• Oversees testing and optimization strategies across channels, including A/B testing and content and user experience experimentation

4. Leadership & Stakeholder Engagement

• Leads and develops a high-performing marketing team to deliver impactful campaigns and content
• Provides coaching, mentorship and development to build team capability, accountability and performance
• Builds and maintains strong relationships with external partners, vendors and agencies to expand marketing capacity and specialized expertise
• Works in close partnership with the communications unit to ensure alignment, integration and consistency across outputs
• Provides strategic marketing guidance to internal stakeholders, including partnerships, advancement and faculties, influencing priorities and approaches for marketing and initiatives
• Advances innovation and unlocks new marketing opportunities, such as emerging channels, platforms, media vendors and partnerships
• Contributes to the ongoing evolution of marketing practices, processes and team capabilities across the unit and the broader department

Required Skills:

• Strategic thinker with a strong focus on driving measurable results and performance outcomes
• Strong creative direction across written and visual storytelling, with a keen sense of what resonates with audiences
• Ability to translate data and insights into clear, actionable strategies and optimizations
• Highly organized and adaptable, with the ability to manage competing priorities in a fast-paced environment
• Strong stakeholder management and influencing skills, with the ability to align and guide diverse partners.
• Proven leadership and ability to foster collaboration across cross-functional teams.
• Creative, solutions-oriented and audience-focused, with a drive to continuously improve and innovate

Required Education:

• Completion of a three-year university degree in marketing, communications, business or a related field
• An equivalent combination of education and related experience may be considered
• Verification of Academic credentials may be required

Required Experience:

• 7-10 years of progressive experience in marketing, with a focus on integrated campaign strategy and execution across digital and traditional channels
• Demonstrated success leading integrated marketing campaigns and content strategies that drive measurable outcomes (e.g., awareness, engagement, conversion)
• Experience developing and executing audience-first content and digital strategies that support user engagement and conversion
• Experience using data and analytics (e.g., GA4 or similar platforms) to inform decisions, optimize performance and improve targeting
• Experience leading and developing high-performing teams in a fast-paced, collaborative environment
• Experience managing external vendors and agency partners to deliver high-quality, on-strategy work
• Experience working in complex, multi-stakeholder environments, with the ability to influence and align diverse groups.

Required Knowledge:

• Strong knowledge of integrated marketing, including campaign strategy, content development and cross-channel planning
• Understanding of how digital channels (e.g., web, social, paid media) work together to support audience engagement and conversion
• Knowledge of performance marketing principles, including measurement, optimization and audience targeting
• Understanding of user experience fundamentals and digital content best practices, including SEO/AEO accessibility and usability
• Awareness of emerging trends in marketing, content and AI-enabled tools, with the ability to assess and apply them appropriately

How to Apply:

Interested candidates should submit in electronic format a covering letter and their resume. Applications will be accepted until May 27, 2026 or until a suitable candidate has been found. We appreciate all applications received; however, only those candidates selected for an interview will be contacted.

Ontario Tech University is actively committed to equity, diversity, inclusion, indigenization and decolonization (EDIID), and welcomes applications from all qualified candidates, while especially encouraging applications from First Nations, Metis, Inuit peoples, Indigenous peoples of North America, racialized persons, persons with disabilities, and those who identify as women and/or 2SLGBTQ+. All qualified candidates are encouraged to apply; however, Canadian citizens, permanent residents, Indigenous Peoples in Canada, and those eligible to work in Canada, will be given priority.

Ontario Tech University respects people's different needs and therefore will take all reasonable steps to ensure accommodation for applicants where appropriate. The University is also committed to ensuring that confidentiality is maintained throughout all aspects of the recruitment cycle.

If you require accommodation, please contact Julie Day, Health and Disability Management Specialist. For more information about the universities policies for accommodating employees with disabilities please review the university’s Accessibility Policy.

The university acknowledges the lands and people of the Mississaugas of Scugog Island First Nation which is covered under the Williams Treaties. We are situated on the Traditional Territory of the Mississaugas, a branch of the greater Anishinaabeg Nation which includes Algonquin, Ojibway, Odawa and Pottawatomi.

Job Location: Oshawa, Ontario, Canada

Expected Start Date: 6/15/2026