Job Description The Centre for Aging & Brain Health Innovation has an opportunity for a

DIRECTOR MARKETING & COMMUNICATION Position Type: Permanent, Full-Time

Shift Type: Days

Bi-Weekly Hours: 70hrs, 7hrs/shift

Posting Number: 9199

Union: Non-Union

Date Posted: August 22, 2025

Job Summary: The Centre for Aging & Brain Health Innovation is a solution accelerator focused on driving innovation in the aging and brain health sector. CABHI is at the forefront of the agetech revolution, having funded and accelerated more than 400 companies, projects, and innovative solutions to improve the quality of life of the world’s aging population, including and especially those living with or at risk of developing dementia. Reporting to the Chief Operating Officer, the Director, Marketing and Communications (MarComm) will lead the development and execution of a comprehensive marketing and communications portfolio, including brand strategy, digital engagement, media relations, content creation, and thought leadership campaigns. They will ensure CABHI’s impact stories are told compellingly across multiple platforms, expanding the organization’s reach and influence nationally and internationally. Working collaboratively across teams and with external partners, the Director will position CABHI as a global voice in aging and brain health innovation, strengthening its reputation, visibility, and stakeholder engagement. In addition, the Director, MarComm will work closely with CABHI’s Knowledge Mobilization team to further support the translation of innovation outcomes into actionable insights for diverse audiences, including healthcare providers, end-users, researchers, policymakers, industry partners, investors, and the public. Build and maintain relationships with Baycrest’s Corporate Communication team to identify opportunities to amplify CABHI’s messaging.

Responsibilities include but are not limited to: Strategic Leadership

• Develop and implement an integrated marketing and communications strategy aligned with CABHI’s strategic plan and funding priorities
• Strengthen CABHI’s brand identity and positioning as a global thought leader in aging and brain health innovation
• Partner with senior leadership to shape communications around government relations, stakeholder engagement, and funder requirements

Marketing & Brand Development

• Lead brand management, messaging, and positioning across all platforms (e.g., digital, print, media, events)
• Oversee marketing campaigns to support CABHI programs, initiatives, events, thought leadership, and partnerships
• Expand CABHI’s international presence through targeted campaigns, publications, and global conferences

Media Relations & Stakeholder Engagement

• Manage relationships with media, industry partners, and sector associations to amplify CABHI’s visibility
• Lead public relations efforts, including proactive storytelling, thought leadership

Team Management & Internal Collaboration

• Lead, mentor, and develop a high-performing marketing, communications, and events team.
• Manage vendor and agency relationships to ensure high-quality creative and media output.
• Collaborate across departments (Programs, Finance, Knowledge Mobilization, Business Development, Partnerships, etc.) to align marketing and communication efforts
• Build and maintain relationships with Baycrest’s Corporate Communication team to identify opportunities to amplify CABHI’s messaging

Qualifications include but are not limited to:

• Bachelor’s degree in marketing, communications, public relations, or related field (Master’s preferred)
• Minimum 8–10 years of progressive leadership experience in marketing, communications, or strategic relations
• Demonstrated experience in healthcare, innovation, non-profit, or public sector preferred
• Proven track record in brand building, digital marketing, media relations, and thought leadership
• Strategic thinker with the ability to translate organizational priorities into actionable marketing and communications plans.
• Exceptional storytelling, writing, and presentation skills with the ability to communicate complex ideas to diverse audiences
• Strong digital and social media expertise; knowledge of analytics and campaign measurement
• Collaborative leader who thrives in a fast-paced, multi-stakeholder environment.
• Strong project management, budgeting, and vendor management skills

Additional Benefits:

• Vacation Entitlement
• Opportunity to enroll in Extended Health & Dental Benefits
• Opportunity to enroll in the Healthcare of Ontario Pension Plan (HOOPP)
• Access to 24/7 Employee Assistance Program

INTERNAL APPLICANTS: Current Baycrest employees must apply online through the Baycrest intranet. Applications submitted through the external careers website will only be considered after the internal application process. If you are a current employee and are unable to access the intranet, please contact Human Resources for assistance.

EXTERNAL APPLICANTS: Please submit your application online by clicking the Apply button below.

Remarkable people of Baycrest Health Sciences

are changing the future of brain health and aging.

Thank you for your interest in joining Baycrest. Only those selected for an interview will be contacted.

Baycrest is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at recruitment@baycrest.org or 416-785-2500, ext. 2961.

All successful candidates will be required to complete a police reference check/vulnerable sector screen.