Citylitics delivers predictive intelligence on local utility & public infrastructure markets.

Citylitics delivers predictive intelligence on where, how, and why infrastructure investments will occur across North America.

Infrastructure includes the foundational systems that shape our quality of life: water, transportation, transit, roads and highways, broadband, and power. It represents a multi-trillion-dollar market and a 20+ year megatrend in North America.

Citylitics transforms millions of documents across more than 40,000 cities, utilities, and public agencies into real-time market signals and high-value sales intelligence. Leading infrastructure vendors, engineering firms, and construction companies use the platform to identify and pre-position for major infrastructure opportunities earlier, helping them build relationships, shape project priorities, and influence scope before projects move to formal procurement.

Citylitics combines a network of AI agents, fine-tuned models, a proprietary infrastructure signals graph, and daily human-in-the-loop quality assurance workflows to deliver highly nuanced and reliable sales intelligence. The platform integrates seamlessly with CRMs, ERPs, and data lakes, embedding actionable insights directly into sales workflows so teams can prioritize the right pursuits and build stronger pipelines.

Our mission is to improve how infrastructure investments get made so critical needs can be addressed earlier and communities benefit from stronger, more resilient infrastructure.

Join Citylitics to work in a meaningful industry that will matter for decades to come while helping grow a company at the forefront of applied AI. We operate with a Results-Driven Mentality and a commitment to Raise The Bar, in a collaborative environment where Teamwork Makes the Dream Work as we tackle big challenges and celebrate wins together.

Who Are We Looking For?

Citylitics is seeking a Director of Marketing to scale our demand engine, elevate our market position, and accelerate our long-term revenue growth plan. You will design and execute a comprehensive customer acquisition model that positions Citylitics as the category leader in predictive sales intelligence for public infrastructure.

You will lead positioning, messaging, and channel execution with direct accountability for hitting the sales pipeline targets required to fuel our aggressive revenue growth plan.

This function serves as a force multiplier across the GTM organization by creating a scalable, analytical, and financially disciplined engine that increases sales pipeline quality and CAC efficiency.

**As a CEO-reporting leader central to our success, this role requires an in-office presence 3 days a week at our Toronto Headquarters.

Vacancy Status:**This position is for an existing and active vacancy that Citylitics is currently seeking to fill.

What Will You Accomplish?

Demand Generation & Strategy:

• Own the full channel portfolio (paid search, paid social, ABM, SEO/SEM, email, display, retargeting) with direct accountability for meeting the pipeline growth targets required to fuel our aggressive revenue plan.
• Lead integrated enterprise campaigns and scaled mid-market programs that deliver on our sales pipeline growth targets and directly support revenue goals.
• Experiment with emerging channels and technologies to identify new scalable levers necessary to sustain our high-growth trajectory.

Growth Marketing & Operations:

• Build the marketing analytics foundation: attribution, forecasting, scoring, and ROI dashboards.
• Own the demand generation budget, including allocation, financial modeling, forecasting, and Founder-level ROI reporting.
• Define and implement operating rhythms, roles, goals, and performance expectations to ensure high velocity.

Brand, & GTM Alignment:

• Drive a comprehensive brand re-positioning project and launch a new website to align our digital presence with our strategic growth plan.
• Shape and elevate Citylitics’ brand and market positioning to reinforce category leadership through industry platforms and thought leadership initiatives.
• Align with Sales, Customer Success and Product to ensure GTM cohesion and feedback loops.

Requirements

Experience & Track Record:

-5+ years in B2B SaaS marketing leadership, with a specific focus on Enterprise and Mid-Market GTM motions and a proven history of scaling demand in fast-growth environments. -Documented success driving pipeline growthfor complex enterprise products and scaled mid-market products involving multiple personas and stakeholders. -**Domain Alignment:**Experience or exposure in public infrastructure, GovTech, or data/AI-driven markets is a strong advantage.

Operational & Analytical Mastery:

-**Demand Architecture:**Deep expertise in architecting and scaling multi-channel demand generation systems, including ABM, paid media, SEO/SEM, events, and content strategy. -**Financial Discipline:**A financially literate operator skilled in budgeting, forecasting, and ROI modeling, with a proven ability to improve CAC efficiency and pipeline predictability. -**Tech-Forward Approach:**Proficiency across modern revenue stacks (HubSpot, Salesforce, BI platforms) and experience leveraging data, AI, & automation for targeting and attribution. -**System Design:**Experience designing scalable systems, cadences, and data hygiene processes that stand up to Board-level scrutiny.

Leadership & Strategic Alignment:

-**Integrated GTM Leadership:**Demonstrated ability to partner effectively with Sales, Product, and Customer Success leadership to drive a unified GTM strategy, segmentation, and full-funnel execution. -**Executive Presence:**Ability to translate complex data into clear, compelling executive and C-suite level communication.

Benefits

Why Citylitics?

• This is a rare opportunity to influence positive change within one of the biggest societal challenges of our generation: sustainable public infrastructure
• You get to support a disruptive solution with a compelling value proposition into an industry that is eager to hear from you and in a market with no direct competition.
• We live at the cross section of infrastructure, scaleup and data science/AI. There is no other team like us in Toronto.
• There is no corporate bureaucracy here. You will accomplish more here in a few months than what you would in a few years at a large, entrenched technology company.
• We believe that Data and AI will play an outsized role in our future, so we equip every team member with access to Generative AI tools and our full Data Universe to enhance their productivity and encourage innovation through experimentation.
• We are proud to offer every CityZen an internal mentorship program, in-role professional growth, skill-based development & learning, and internal promotion opportunities.
• We work hard, we play together, we win as a team! We are on a mission to solve infrastructure while savoring the moment and celebrating the little details along the way.

Citylitics is an equal opportunity employer. We are passionate about providing a safe workplace where everyone is accepted and has the opportunity to grow with us. We are committed to making diversity and inclusivity part of our culture!