About Bells of Steel Inc.

At Bells of Steel, we're on a mission to make fitness and strength training approachable, affordable, and fun. We design and manufacture high-quality strength and exercise equipment for home gym enthusiasts and fitness pros alike — and we take that mission seriously, even if we don't always take ourselves that way.

We're not your typical stuffy fitness brand. We're curious, a little cheeky, and always pushing to do things better — whether that's the products we build, the processes we run, or the way we show up for our customers and each other. We trust our people to take smart risks, speak honestly, and learn fast. We believe the best ideas come from teams that respect each other, listen well, and actually enjoy working together.

Our customers are at the center of everything — from the first design sketch to the last mile of delivery. We exist to make them stronger, and we hold ourselves to that standard every day.

If you want to be part of a fast-moving, no-BS team that's shaking up the fitness industry, you might just fit right in.

About the role

We build serious gym equipment for serious lifters — and we need someone seriously good at growing the channels that get our gear in front of them. As our Affiliate, Partnerships & Influencer Manager, you'll own three revenue-driving growth channels end-to-end: affiliate, partnerships, and influencer/creator marketing. If you're the kind of person who geeks out over performance data and knows how to build real relationships, keep reading.

What you'll do

Affiliate Marketing

You're not just managing a channel — you're running a business within a business. That means:

• Full ownership of affiliate performance, revenue, and growth (the good, the bad, and the "why is this traffic converting at 0.3%?")
• Day-to-day relationship management and communications with affiliates
• Monitoring and optimizing commissions, budgets, and overall channel efficiency
• Recruiting, onboarding, and training new affiliates and traffic sources
• Handling contracts, insertion orders, compliance, and fraud prevention — yes, the unglamorous stuff matters
• Coordinating product seeding, samples, and gifting
• Approving offers, troubleshooting issues, and genuinely helping affiliates succeed
• Tracking, analyzing, and reporting on performance with insights people will actually act on
• Keeping up with affiliate trends, tools, and best practices so we're never the last ones to the party

Partnerships

We're selective about who we partner with — our brand means something, and we'd like to keep it that way. You'll:

• Own and grow our partnerships channel and the revenue that comes with it
• Identify and develop new opportunities that actually make sense for the brand (no random collab requests just because someone has a logo)
• Manage inbound requests and run proactive outreach to the right players
• Build relationships that go beyond the contract — partners should want to work with us again
• Track and report on performance so we know what's worth doubling down on

Influencers & Content Creators

From DMs to deliverables — you'll run the whole show:

• Own the creator pipeline from first outreach through to content going live
• Source and recruit creators who fit the brand and can speak credibly to our audience (gym bros who actually lift, not just pose)
• Manage gifting logistics, contracts, briefs, and timelines without things falling through the cracks
• Coordinate with the marketing team to make sure creator content actually gets deployed, not just collected
• Evaluate performance and content quality with a critical eye
• Stay ahead of trends to spot emerging creators before they're expensive
• Leverage influencer partnerships to support campaigns and product launches with real impact

Working With the Team

This role doesn't exist in a vacuum. You'll work closely with our marketing, social, and paid media teams to make sure everything you're building actually fits the bigger picture — and you'll speak up when processes, offers, or partner experiences could be better. We like people who push back constructively.

You Might Be a Fit If...

• You have a track record of actually growing affiliate and/or influencer programs (not just maintaining them)
• You're equal parts relationship-builder and data nerd
• You can write a solid brief, read a performance report, and negotiate a contract — ideally all in the same afternoon
• You don't need hand-holding, but you know when to loop people in
• You understand that "good enough" is not a growth strategy
• Bonus points if you've ever deadlifted something heavier than your laptop

Qualifications

• 1+ year experience in affiliate marketing (tools, platforms, and terminology)

• Experience with affiliate platforms (e.g., PAP, Impact)

• 1+ year experience managing influencer campaigns

• Understanding of paid media and how creator/affiliate content feeds into ads

• 1+ year experience managing brand partnerships

• Experience working with a DTC ecommerce brand preferred

• Basic data analysis skills (Google Analytics, spreadsheets, attribution tools)

• Negotiation and deal structuring experience

• Highly organized with strong communication skills

• Relationship-oriented with excellent customer service instincts

• Familiarity with the fitness industry and key influencers is an asset

The pay range for this role is: 60,000 - 80,000 CAD per year(Calgary)
60,000 - 80,000 CAD per year(Toronto)